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Ethics in Marketing

Author: Patrick E. Murphy

Publisher: Taylor & Francis

Published: 2016-12-13

Total Pages: 198

ISBN-13: 1317235657

Understanding and appreciating the ethical dilemmas associated with business is an important dimension of marketing strategy. Increasingly, matters of corporate social responsibility are part of marketing's domain. Ethics in Marketing contains 20 cases that deal with a variety of ethical issues such as questionable selling practices, exploitative advertising, counterfeiting, product safety, apparent bribery and channel conflict that companies face across the world. A hallmark of this book is its international dimension along with high-profile case studies that represent situations in European, North American, Chinese, Indian and South American companies. Well known multinationals like Coca Cola, Facebook, VISA and Zara are featured. This second edition of Ethics in Marketing has been thoroughly updated and includes new international cases from globally recognized organizations on gift giving, sustainability, retail practices, multiculturalism, sweat shop labor and sports sponsorship. This unique case-book provides students with a global perspective on ethics in marketing and can be used in a free standing course on marketing ethics or marketing and society or it can be used as a supplement for other marketing classes.

Marketing Ethics

Author: George G. Brenkert

Publisher: Wiley-Blackwell

Published: 2008-03-03

Total Pages: 276

ISBN-13:

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This work addresses the ethical questions underlying major domains of marketing such as marketing research, distribution, advertising, and retailing.

Ethics, Efficiency, and the Market

Author: Allen E. Buchanan

Publisher: OUP Oxford

Published: 1985

Total Pages: 150

ISBN-13: 0198285337

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This is a systematic evaluation of the main arguments for and against the market as an instrument of social organization, balancing efficiency and justice . It links the distinctive approaches of philosophy and economics to this evaluation.

Marketing Ethics & Society

Author: Lynne Eagle

Publisher: SAGE

Published: 2015-09-15

Total Pages: 458

ISBN-13: 1473934028

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Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing’s impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to respond to those challenges. The book examines specific aspects of marketing activities, such as ethical considerations in relation to young consumers, potentially harmful products and criticism of the societal impact of medical, arts and tourism marketing activities. It then combines these with wider discussions of frameworks that enable marketers to respond to ethical challenges, supplemented by discussions of cross-cultural and international perspectives, consumer responses and ethical consumption movements as well as shifting historical perceptions of marketing ethics. The book is accompanied by a companion website including: PowerPoint slides and teaching notes per chapter, links to free SAGE journal articles and online videos selected per chapter by the authors, quizzes per chapter and links to further reading online.

The Ethics of the Market

Author: J. Meadowcroft

Publisher: Springer

Published: 2005-11-10

Total Pages: 173

ISBN-13: 0230512038

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The Ethics of the Market makes a distinctive contribution to the literature on the morality of the market by synthesizing the work of a number of liberal scholars into a systematic defence of the free market on ethical grounds. This defence addresses questions of social justice, the moral pre-requisites of a market economy, the nature of the needs that the market satisfies and the appropriate boundaries that should be placed around the operation of the market.

Ethics and the Market

Author: Betsy Jane Clary

Publisher: Routledge

Published: 2006-09-27

Total Pages: 401

ISBN-13: 1134159498

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Comprising cutting-edge work on the state of social economics today, this theoretically diverse book includes strong emphasis on the role of ethics, morality, identity, and society in economic theorizing. Much existing economic theory overlooks ethics. Rather than situating the market and values at separate extremes of a continuum, Ethics and the Market contends that the two are necessarily and intimately related. This volume brings together some of the best work in the social economics tradition, with strong contributions and pedagogy, and a cross-national blend of economics, philosophy, and policy. The contributors embed the economic within the social, rather than viewing 'the economy' and 'society' as separable spheres of life activity, and in so doing, three key themes are illuminated, corresponding to the volume's tripartite structure: Morality and Markets Redefining the Boundaries of Economics Social Economics in Transition. Ethics and the Market illuminates the diverse and dynamic theoretical approaches that are employed in social economics, reflecting on their continuously evolving relationship with neoclassical economics. Taking an innovative approach, this integrative book challenges traditional ways of thinking, and will prove vital reading for students and academics in the fields of Economics, Sociology, Gender Studies, and Public Policy.

Morality and the Market

Author: Eugene A. Heath

Publisher: McGraw-Hill Humanities, Social Sciences & World Languages

Published: 2002

Total Pages: 724

ISBN-13: 9780072345087

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Morality and the Market is a business ethics anthology unlike any other. The book covers the foundations of markets, their operations, and their effects by incorporating most traditional business ethics topics while introducing new ones as well. The result is a text with genuine diversity of opinion, philosophical depth, and breadth of topic, accompanied throughout by a knowledgeable and sympathetic account of the traditional issues in business ethics.Morality and the Market places special and distinctive emphasis on virtue and its applicability to the contexts of commerce. Each of the traditional topics of business ethics is related to particular virtues. For example, the virtue of honesty is related to advertising and sales; integrity is related to whistle-blowing; social responsibility is related to business profit; and courage is related to entrepreneurship. Morality and the Market explores the moral foundations of markets, their moral consequences, and considers the effects of commerce on the arts, culture, the environment, and technological progress.

Markets, Ethics, and Business Ethics

Author: Steve Scalet

Publisher: Pearson Higher Ed

Published: 2013-10-11

Total Pages: 289

ISBN-13: 0205951678

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Promotes a deeper understanding of markets, corporate responsibility and business ethics Markets, Ethics, and Business Ethics provides an introductory discussion on basic, challenging concepts of business ethics: markets, property rights, law, and corporations.This title presents a balance of institutional perspectives and the concrete decisions people make within those institutions. The text studies the rules and incentives of a business system as well as the ethical decisions that people confront within their roles as consumers, investors, managers, owners, employees, and citizens. MySearchLab is a part of the Scalet program. Research and writing tools, including access to academic journals, help students explore ethics in even greater depth. To provide students with flexibility, students can download the eText to a tablet using the free Pearson eText app. Learning Goals Upon completing this book, readers should be able to: Assess arguments that respond to each other by either criticizing what has gone before or by developing themes in alternative ways.Recog Debate any given topic by considering the structure of the best competing arguments for any given position Critically assess leading controversies in business ethics NOTE: MySearchLab does not come automatically packaged with this text. To purchase the text with MySearchLab, order the package ISBN: 0205887759 / 9780205887750 Markets, Ethics, and Business Ethics Plus MySearchLab with eText -- Access Card Package Package consists of: 0205239927 / 9780205239924 MySearchLab with Pearson eText -- Valuepack Access Card 0205785840 / 9780205785841 Markets, Ethics, and Business Ethics

Ethics and the Market

Author: Betsy Jane Clary

Publisher: Routledge

Published: 2006-09-27

Total Pages: 228

ISBN-13: 1134159501

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Ethics and the Market

Author: Richard Norman

Publisher: Routledge

Published: 2017-07-05

Total Pages: 198

ISBN-13: 1351938983

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Despite the continuing dominance of market relations and market forces in contemporary society, there remain fundamental questions about the ethical acceptability of markets and their effects. This collection, based on the 1998 conference of the Society for Applied Philosophy, brings philosophical analysis and argument to bear on these questions. Papers in the first half of the volume examine the relation between the market and central ethical concepts - concepts of value, quality of life, quality of environment, community, equality of opportunity and morality itself. In the second part, the focus is on the relation between markets and specific social phenomena such as privatization, poverty and exclusion, the ’ethical consumer’ movement and the operation of market principles in the National Health Service. The views and arguments presented in the papers do not stem from any single moral or philosophical perspective, but together they add up to a comprehensive review of the ethical problems raised by market societies. The book will be of interest to students and researchers in philosophy, economics, business studies, politics and social theory and to anyone interested in the effect of market forces on the quality of our lives.