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Essential Principles of Graphic Design

Author: Debbie Millman

Publisher:

Published: 2017-08-23

Total Pages: 256

ISBN-13: 9782888933465

This must-have resource for students, beginners and new designers is packed full of advice and examples from the biggest names in graphic design. Full of engaging essays and case studies from some of the most prolific designers of our time, this complete guide provides a thorough grounding in designing and producing original work. With designers including Marian Bantjes, Armin Vit, Christoph Neiman, Erik Spiekermann, Khoi Vinh, Per Mollerup, Luba Lukova, Rick Valicenti and Vault49 sharing the knowledge gained from their own practical experience and offering unexpected gems along with solid practical guidance, this is the perfect introduction to graphic design for those starting out.

The Language of Graphic Design

Author: Richard Poulin

Publisher:

Published: 2012-10

Total Pages: 291

ISBN-13: 1592538258

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'The Language of Graphic Design' provides graphic design students and practitioners with an in-depth understanding of the fundamental elements and principles of their language, what they are, why they are important and how to use them effectively.

The Essential Principles Of Graphic Design

Author: Debbie Millman

Publisher: HOW Books

Published: 2008-07-14

Total Pages: 0

ISBN-13: 9781600610479

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· Before and after comparisons show what works and how to correct design flaws, file formats and document set-ups · Tutorials show typical design applications · Includes checklists and best practice panels Guaranteed to give creatives a thorough grounding in designing and producing their own work, this one-stop resource book for students of graphic design is structured around five progressive sections--principles, elements, process, applications, and employment. From the basic principles of good design and the specific building blocks of graphic design to research methods and best practice in project management, readers will learn about the wide ranging areas of design, and find out about options for employment that are out there. The book includes chapters on illustrations and photographs, including advice about sourcing images and the vital issues of usage and copyright.

The Non-designer's Design Book

Author: Robin Williams

Publisher: Pearson Education

Published: 2015

Total Pages: 241

ISBN-13: 0133966151

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This guide provides a simple, step-by-step process to better design. Techniques promise immediate results that forever change a reader's design eye. It contains dozens of examples.

The Elements of Graphic Design

Author: Alex W. White

Publisher: Simon and Schuster

Published: 2011-03-15

Total Pages: 224

ISBN-13: 1581157800

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This very popular design book has been wholly revised and expanded to feature a new dimension of inspiring and counterintuitive ideas to thinking about graphic design relationships. The Elements of Graphic Design, Second Edition is now in full color in a larger, 8 x 10-inch trim size, and contains 40 percent more content and over 750 images to enhance and better clarify the concepts in this thought-provoking resource. The second edition also includes a new section on Web design; new discussions of modularity, framing, motion and time, rules of randomness, and numerous quotes supported by images and biographies. This pioneering work provides designers, art directors, and students--regardless of experience--with a unique approach to successful design. Veteran designer and educator Alex. W. White has assembled a wealth of information and examples in his exploration of what makes visual design stunning and easy to read. Readers will discover White's four elements of graphic design, including how to: define and reveal dominant images, words, and concepts; use scale, color, and position to guide the viewer through levels of importance; employ white space as a significant component of design and not merely as background; and use display and text type for maximum comprehension and value to the reader. Offering a new way to think about and use the four design elements, this book is certain to inspire better design. Allworth Press, an imprint of Skyhorse Publishing, publishes a broad range of books on the visual and performing arts, with emphasis on the business of art. Our titles cover subjects such as graphic design, theater, branding, fine art, photography, interior design, writing, acting, film, how to start careers, business and legal forms, business practices, and more. While we don't aspire to publish a New York Times bestseller or a national bestseller, we are deeply committed to quality books that help creative professionals succeed and thrive. We often publish in areas overlooked by other publishers and welcome the author whose expertise can help our audience of readers.

Layout Essentials

Author: Beth Tondreau

Publisher: Rockport Pub

Published: 2011-06

Total Pages: 209

ISBN-13: 1592537073

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This book outlines and demonstrates basic layout/grid guidelines and rules.

Design Elements

Author: Timothy Samara

Publisher: Rockport Publishers

Published: 2007-04-01

Total Pages: 273

ISBN-13: 1616736364

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The graphic design equivalent to Strunk & White's The Elements of Style This book is simply the most compact and lucid handbook available outlining the basic principles of layout, typography, color usage, and space. Being a creative designer is often about coming up with unique design solutions. Unfortunately, when the basic rules of design are ignored in an effort to be distinctive, design becomes useless. In language, a departure from the rules is only appreciated as great literature if recognition of the rules underlies the text. Graphic design is a "visual language," and brilliance is recognized in designers whose work seems to break all the rules, yet communicates its messages clearly. This book is a fun and accessible handbook that presents the fundamentals of design in lists, tips, brief text, and examples. Chapters include Graphic Design: What It Is; What Are They and What Do They Do?; 20 Basic Rules of Good Design; Form and Space-The Basics; Color Fundamentals; Choosing and Using Type; The World of Imagery; Putting it All Together?Essential Layout Concepts; The Right Design Choices: 20 Reminders for Working Designers; and Breaking the Rules: When and Why to Challenge all the Rules of this Book.

Typography Essentials Revised and Updated

Author: Ina Saltz

Publisher: Rockport Publishers

Published: 2019-02-12

Total Pages: 208

ISBN-13: 1631596489

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Typography Essentials: 100 Design Principles for Working with Type is a practical, hands-on resource that distills and organizes the many complex issues surrounding the effective use of typography. An essential reference for designers since 2009, Typography Essentials is now completely refreshed with updated text, new graphics and photos, and a whole new look. Divided into four sections—The Letter, The Word, The Paragraph, and The Page—the text is concise, compact, and easy to reference. Each of the 100 principles, which cover all practical aspects of designing with type, has an explanation and inspiring visual examples drawn from international books, magazines, posters, and more. Typography Essentials is for designers of every medium in which type plays a major role, and is organized and designed to make the process enjoyable and entertaining, as well as instructional.

Universal Principles of Design, Revised and Updated

Author: William Lidwell

Publisher: Rockport Pub

Published: 2010

Total Pages: 272

ISBN-13: 1592535879

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Universal Principles of Design is the first comprehensive, cross-disciplinary encyclopedia of design.

Graphic Design for Beginners

Author: Anita Nipane

Publisher:

Published: 2020-07-28

Total Pages: 119

ISBN-13:

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Do you need to design things, but have no background in graphic design theory? Would you like to learn the main graphic design principles and create visuals that effectively communicate your message? If you lack a degree in art but need to make social media posts and ads, business cards, flyers, brochures, or any other visuals, buy this book and read it. It won't substitute studying in a design school but will give you a vocabulary of the basic design and composition principles, color theory, and typography. This book will serve as your starting point if you want to create eye-catching visuals and never again make amateur mistakes. Read the book "Graphic Design for Beginners" and you will learn how to: use the main principles of professionally-looking designs create a composition and use visual weight, balance, and flow to emphasize your message recognize the difference between the optical and geographic center and why the first one is important use the science behind the good looking color schemes combine typefaces and use contrast in a sophisticated way use more than 20 FREE resources and tools for creating your designs In short, after reading this book you will know how to apply the same graphic design principles every professional designer knows and uses. Recommended especially for non-designers this book will change the way you look at graphic designs around you. Get it now!