Lanterna Rally

Author: Gerardus Blokdyk

Publisher: Createspace Independent Publishing Platform

Published: 2017-07-24

Total Pages: 122

ISBN-13: 9781973886969

How do mission and objectives affect the Marketing Plan processes of our organization? What vendors make products that address the Marketing Plan needs? What are your results for key measures or indicators of the accomplishment of your Marketing Plan strategy and action plans, including building and strengthening core competencies? As a prerequisite to the determination of marketing plans, careful consideration should be given to defining (or re-defining) the overall role or mission of the business. this issue is best addressed by senior managements asking and answering the question: what business are we in? How will variation in the actual durations of each activity be dealt with to ensure that the expected Marketing Plan results are met? Defining, designing, creating, and implementing a process to solve a business challenge or meet a business objective is the most valuable role... In EVERY company, organization and department. Unless you are talking a one-time, single-use project within a business, there should be a process. Whether that process is managed and implemented by humans, AI, or a combination of the two, it needs to be designed by someone with a complex enough perspective to ask the right questions. Someone capable of asking the right questions and step back and say, 'What are we really trying to accomplish here? And is there a different way to look at it?' For more than twenty years, The Art of Service's Self-Assessments empower people who can do just that - whether their title is marketer, entrepreneur, manager, salesperson, consultant, business process manager, executive assistant, IT Manager, CxO etc... - they are the people who rule the future. They are people who watch the process as it happens, and ask the right questions to make the process work better. This book is for managers, advisors, consultants, specialists, professionals and anyone interested in Marketing Plan assessment. All the tools you need to an in-depth Marketing Plan Self-Assessment. Featuring 638 new and updated case-based questions, organized into seven core areas of process design, this Self-Assessment will help you identify areas in which Marketing Plan improvements can be made. In using the questions you will be better able to: - diagnose Marketing Plan projects, initiatives, organizations, businesses and processes using accepted diagnostic standards and practices - implement evidence-based best practice strategies aligned with overall goals - integrate recent advances in Marketing Plan and process design strategies into practice according to best practice guidelines Using a Self-Assessment tool known as the Marketing Plan Scorecard, you will develop a clear picture of which Marketing Plan areas need attention. Included with your purchase of the book is the Marketing Plan Self-Assessment downloadable resource, which contains all questions and Self-Assessment areas of this book in a ready to use Excel dashboard, including the self-assessment, graphic insights, and project planning automation - all with examples to get you started with the assessment right away. Access instructions can be found in the book. You are free to use the Self-Assessment contents in your presentations and materials for customers without asking us - we are here to help.