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Author: John E. Dixon
Publisher: Praeger
Published: 1998-07-17
Total Pages: 168
ISBN-13:
DOWNLOAD EBOOK →Before entering the seemingly lucrative Chinese market, investors should be aware of the dark side of the current business environment. This work describes the Chinese business environment and its major players - the People's Liberation Army, and the "princelings", and the "guanxi" (connections).
Author: Christian Herbst
Publisher: GRIN Verlag
Published: 2005-06-09
Total Pages: 82
ISBN-13: 3638385574
DOWNLOAD EBOOK →Diploma Thesis from the year 2004 in the subject Business economics - Trade and Distribution, grade: 1,7, Stralsund University of Applied Sciences, language: English, abstract: [...] Those milestones will be outlined in the following chapters. Concerning the structure of this thesis, it will start off by giving a general description of the Chinese market and its economic development, as well as trade and investment opportunities and motives. After that, an overview of the Chinese culture will be given, including a description of Chinese behavioural patterns and the difference to German behaviour. Furthermore negotiation style and techniques will be pointed out. Based on all the information given, potential entry strategies will then be pointed out, including each strategy’s advantages and disadvantages. Besides, industrial and foreign direct investment opportunities policies regulated by the Chinese government will be illustrated and major investment opportunities will be outlined. This chapter is followed by a description of the choice of location, which also includes an overview about certain investment incentives which are offered in specific regions. The following chapter deals with a complete risk analysis for the Chinese market. The second but last chapter deals with companies, which have managed to enter the Chinese market. This chapter also includes a description of the reasons why these companies have been so successful in accessing the Chinese market. Finally, the most important information will be summarized and a final conclusion will be drawn. Figures and tables are part of the appendix.
Author: Simon Hecker
Publisher: GRIN Verlag
Published: 2011-11
Total Pages: 73
ISBN-13: 3656034672
DOWNLOAD EBOOK →Seminar paper from the year 2008 in the subject Economics - International Economic Relations, grade: 1.2, Fontys University of Applied Sciences Venlo, language: English, abstract: Globalization presents risk and opportunities today and in the future. Transnational Organizations (TNOs) were the beneficiaries of the globalization; they expanded their activities aboard, created an international mentality and adapted their strategies for substantial growths. Many domestic markets of TNOs are already saturated and through the process of expanding abroad TNOs have been looking for new markets with a high growth potential. Nowadays, China represents a promising target for nearly every TNO. However, many TNOs fail to enter the Chinese market successfully or are not able to capitalize their potential. The purpose of this report is to conclude why China is attractive for TNOs, what the specific risks and challenges are, when operating in the Chinese market and on which aspects a TNO should focus when entering China. In order to answer these questions, the present economic situation, including the influences by the economic crisis, is analysed to demonstrate the relevance of the Chinese market. The current situation of TNOs in China is explored to provide an understanding of the different strategies to cope with the various challenges and risks in China. As a result an outline of the key success factors and most relevant strategic decision will give advice for the implementation of an efficient strategy. Transnational organizations have to target the Chinese market in order to remain competitive in the process of globalization. Poor infrastructures, different cultural behavior, copyright violations, fierce competition or concerns on the legal systems are risks that TNOs have to face in China. Therefore, transnational organizations need to implement efficient strategies in order to exploit their full potential in the Chinese market. Entering the Chinese market can be done
Author: Christiane Prange
Publisher: Springer
Published: 2016-05-14
Total Pages: 220
ISBN-13: 3319291394
DOWNLOAD EBOOK →This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
Author: Christiane Prange
Publisher: Springer
Published: 2016-05-24
Total Pages: 0
ISBN-13: 9783319291383
DOWNLOAD EBOOK →This book compiles brand new case studies on the intricacies and market entry strategies of different companies in China. The sheer speed and scope of China’s growth makes it unique and investment opportunities are very attractive. Despite the potential, many western companies fail in their market entry strategies. This book traces the major sources of failure and uses cases to illustrate how firms can better cope with the challenging Chinese market. With a special focus on marketing, positioning, and branding, this book presents issues and solutions of both large multinationals and small niche market players.
Author: Elisabeth Bilewicz
Publisher:
Published: 2007
Total Pages: 60
ISBN-13: 9783836402163
DOWNLOAD EBOOK →Author: Bret A. Kuehneman
Publisher:
Published: 1998
Total Pages: 276
ISBN-13:
DOWNLOAD EBOOK →The rationale for this thesis is to offer a structural plan for entering the Chinese market through any variety of methods available to the manufacturer of a product. This plan is meant to cover the basic objectives necessary to meet the requirements for legally and effectively penetrating any barriers the foreign producer may encounter, and to assist in successfully offering their products and services to the proper Chinese market category and consumer. The sources of information used for this paper are drawn upon from scholarly journals and publications, information from corporate sources, statistics and data from the United States Federal Government and The People's Republic of China, and various articles from business journals. The student contribution to this report is to relate the basic information provided from other sources on China, to the information available to the public regarding current and various management strategies applicable to the international business subject.
Author: Yadong Luo
Publisher: University of Michigan Press
Published: 2000
Total Pages: 348
ISBN-13: 9780472111886
DOWNLOAD EBOOK →Important lessons for international managers on entering the Chinese economy
Author: Stanley Chao
Publisher: iUniverse
Published: 2012-11-07
Total Pages: 250
ISBN-13: 9781475911800
DOWNLOAD EBOOK →The conventional wisdom that only large corporations can do business in China is a thing of the past. Small- and medium-sized businesses today enjoy the same opportunities in China once granted only to large, multinational conglomerates. In Selling to China, author Stanley Chao helps all businesses learn effective ways to deal with Chinese businesspeople and private and state-owned companies; analyze whether certain products or services are viable for the Chinese market; understand the psyche of the Mao Generation Chinese who are now Chinas business owners, executives, and government leaders; and develop low-cost, market-entry strategies Filled with clear, tangible steps and applicable personal anecdotes, Selling to China bridges the gap between Western and Chinese cultures, languages, and histories to help businesses enter the Chinese marketplace.
Author: Isabell Keil
Publisher: GRIN Verlag
Published: 2004-09-08
Total Pages: 15
ISBN-13: 363830552X
DOWNLOAD EBOOK →Essay from the year 2003 in the subject Business economics - Trade and Distribution, grade: 1,7 (A-), University of Glamorgan, course: International Business and Export Management, language: English, abstract: The People’s Republic of China (PRC) is the last Communist State in the world (Roberts and Kynge, 2003). Mao Zedong, the leader from 1949 until 1976, pursued a radical politicsorientated and self-sustained policy, which “had China’s door closed in front of the foreign countries” (Yahoo! Inc., 2003). Deng Xiaoping succeeded Mao Zedong and launched his economic reform programme, called the “Open Door” policy, in 1978, which encouraged foreign investment (Yahoo! Inc., 2003). This was the beginning of a new era for China. A great deal of international investors tried to gain a foothold in China’s fast growing markets in the form of joint ventures or direct investment. This paper is devoted to the joint venture (JV), and investigates whether or not this form of enterprise is the ideal strategy to enter the Chinese market. After a short survey of the Chinese economy, JV’s will be defined. The explanation of JV’s is made under consideration of the distinctive features of the Chinese culture. A lot of enterprises and JV’s as well failed because it is not easy to deal with the Chinese. This essay reports about failures of a Western JV and tries to examine the causes. Examples of successful JV’s are described as well before concluding whether or not “Joint ventures are the ideal entry strategy to use when entering the Chinese market for the first time; it is a win-win situation”.
