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Author: Carson F. Dye
Publisher:
Published: 2021
Total Pages: 0
ISBN-13:
DOWNLOAD EBOOK →Enhanced Physician Engagement, Volume 1: What Is It, Why You Need It, and Where to Begin looks at physician engagement as a strategic and tactical priority. --
Author: Carson F. Dye
Publisher:
Published: 2021-07-18
Total Pages: 228
ISBN-13: 9781640552678
DOWNLOAD EBOOK →Many healthcare leaders recognize that in an ever-evolving landscape, physician engagement is no longer a luxury but a necessity. Highly engaged physicians help their organizations navigate changing delivery and payment models, improve clinical outcomes, and meet patient demands for better access to safe, quality care. Yet, understanding what physician engagement truly is--and how you can successfully implement it--can be confounding. Enhanced Physician Engagement, Volume 1: What Is It, Why You Need It, and Where to Begin looks at physician engagement as a strategic and tactical priority. Drawing on more than 40 years of healthcare leadership and management experience, editor Carson F. Dye starts by offering a focused definition of engagement and explaining why physicians should play an active role in governance, leadership, and management. He shares two models to help you understand the book's foundational concepts and visualize what physician engagement can look like in your own organization. In the book's following chapters, recognized physician leaders provide personal viewpoints on what successful physician engagement is, share their approaches to developing strategy, and defi
Author: John W. Showalter
Publisher: CRC Press
Published: 2016-12-01
Total Pages: 120
ISBN-13: 1498768857
DOWNLOAD EBOOK →Twenty-first century healthcare will be defined by better care, smarter spending, and healthier people. All eyes are on technology as the means to drive down costs and improve efficiency, enabling physicians to deliver care in a way that realizes the vision of a healthier planet. The transition from the acute care focus of the 20th century to the quality and data-driven organizations of tomorrow requires incredible effort and collaboration between all members of the healthcare community. Healthcare professionals are challenged to understand and rapidly adapt to new business models while achieving improved patient care and health outcomes. Physician engagement with the whole community has never been more important than it is today. Mastering Physician Engagement: A Practical Guide to Achieving Shared Outcomes explores strategies and tactics for engaging physicians in a meaningful way in a broad spectrum of change initiatives. Using proven techniques to create alignment with physicians, this book delivers practical approaches for effectively: Fostering engagement in revenue cycle, information technology, and population health initiatives Creating a data-driven culture Training physicians on new technologies and workflows Communicating insights and metrics Identifying and presenting return on investment Developing and achieving common goals
Author: Subba Rao Chaganti
Publisher: BSP Books
Published: 2024-05-08
Total Pages: 1182
ISBN-13: 8197252025
DOWNLOAD EBOOK →Transactional to Transformational Marketing in Pharma: The Science of Why and the Art of How is a ground breaking book that explores the current state of the pharmaceutical industry's marketing practices and how they can be improved. Despite being instrumental in saving countless lives and improving the health of people worldwide for over a century, the modern pharmaceutical industry has suffered from a tarnished reputation due to unethical business practices and transactional marketing. In this timely and informative book, the author delves into the reasons behind pharma's fall from grace and shows how transactional marketing practices cannot build brand loyalty or reputation. Instead, the book highlights the importance of transformational marketing practices and ethical business behavior, which can lead to long-term success and customer loyalty. Using real-world examples and case studies, Transactional to Transformational Marketing presents a step-by-step approach to help pharma companies transform their marketing practices. From understanding the importance of customer-centricity to leveraging digital technologies, this book provides practical tips and strategies that can be implemented immediately. Transactional to Transformational Marketing in Pharma is a must-read for anyone interested in elevating the pharmaceutical industry's reputation and creating sustainable growth in the long term. If you are a marketer, business leader, or anyone interested in transforming the pharmaceutical industry's marketing practices, this book is for you.Contents: 1. Pharma’s Reputation on a Slide 2. Ethics in the Pharmaceutical Industry 3. Unethical Marketing Practices in Pharma 4. Transactional Marketing 5. Restoring Pharma’s Reputation 6. Transformational Marketing in Pharma 7. Transformational Marketing in Pharma: Two Case Studies 8. Transformational Marketing the Winner’s Checklist Two Case Studies
Author: Subba Rao Chaganti
Publisher: BSP Books
Published: 2024-05-08
Total Pages: 1301
ISBN-13: 8197252017
DOWNLOAD EBOOK →Unveiling the Alchemy of Pharma Marketing: Why You Need the A to Z of Pharmaceutical Marketing, the World’s First-and-Only Enclopedia? Pharma marketing thrives in a complex ecosystem, demanding constant navigation through scientific frontiers, regulatory labyrinths, and stakeholder whisperings. In this intricate dance, knowledge is your elixir, and the A to Z of Pharmaceutical Marketing is your alchemist’s handbook. Here’s why it is indispensable for every pharma marketer: 1. Master the Maze: From A to Z, Your Compass is Ready. No more drowning in information overload. This encyclopedia unlocks a treasure trove of 1,464 entries, from “A/B Testing to ZMOT,” each meticulously crafted to illuminate every facet of the pharmaceutical marketing world. 2. Sharpen Your Edge: Demystifying the Nuances of Today’s Pharma Landscape. The industry is in constant flux, and staying ahead of the curve is a constant battle. The A to Z arms you with the latest trends, regulations, and ethical considerations. It’s the power to predict, adapt, and lead the change. 3. Elevate Your Game: From Novice to Maestro, Craft Winning Strategies. Knowledge is power, but application is mastery. The A to Z goes beyond theory, offering practical tips and expert insights to fuel strategic thinking. The A to Z of Pharmaceutical Marketing is more than just a book; it’s a game changer. It’s the ultimate reference and the strategic advisor you need to excel in this dynamic industry. Invest in your knowledge and your future. Remember, in pharma marketing, knowledge is not just power; it’s the potion that turns potential into success.
Author: John W. Showalter
Publisher: CRC Press
Published: 2016-12-01
Total Pages: 124
ISBN-13: 1315350157
DOWNLOAD EBOOK →Twenty-first century healthcare will be defined by better care, smarter spending, and healthier people. All eyes are on technology as the means to drive down costs and improve efficiency, enabling physicians to deliver care in a way that realizes the vision of a healthier planet. The transition from the acute care focus of the 20th century to the quality and data-driven organizations of tomorrow requires incredible effort and collaboration between all members of the healthcare community. Healthcare professionals are challenged to understand and rapidly adapt to new business models while achieving improved patient care and health outcomes. Physician engagement with the whole community has never been more important than it is today. Mastering Physician Engagement: A Practical Guide to Achieving Shared Outcomes explores strategies and tactics for engaging physicians in a meaningful way in a broad spectrum of change initiatives. Using proven techniques to create alignment with physicians, this book delivers practical approaches for effectively: Fostering engagement in revenue cycle, information technology, and population health initiatives Creating a data-driven culture Training physicians on new technologies and workflows Communicating insights and metrics Identifying and presenting return on investment Developing and achieving common goals
Author: Carson F. Dye
Publisher:
Published: 2022
Total Pages:
ISBN-13: 9781640552647
DOWNLOAD EBOOK →"This book examines physician engagement as a strategic and tactical priority. Recognized physician leaders share personal views on what successful physician engagement is, approaches to developing strategy, and practical methods for addressing issues such as burnout, the burden of electronic health records, and accountability"--
Author: Louis G. Rubino
Publisher: Jones & Bartlett Learning
Published: 2018-12-05
Total Pages: 402
ISBN-13: 1284148645
DOWNLOAD EBOOK →New Leadership for Today's Health Care Professionals: Cases and Concepts, Second Edition explores various components of the health care system and how leaders should respond in these arenas. The Second Edition is a thorough revision that offers a comprehensive view of the leadership competencies necessary to be successful in today's healthcare industry. Each chapter is written by a leader in the healthcare industry under the guidance of the editors who have many years' experience in academia.
Author:
Publisher: John Wiley & Sons
Published: 2011-01-06
Total Pages: 2125
ISBN-13: 0470649194
DOWNLOAD EBOOK →Continuing its superiority in the health care risk management field, this sixth edition of The Risk Management Handbook for Health Care Organizations is written by the key practitioners and consultant in the field. It contains more practical chapters and health care examples and additional material on methods and techniques of risk reduction and management. It also revises the structure of the previous edition, and focuses on operational and organizational structure rather than risk areas and functions. The three volumes are written using a practical and user-friendly approach.
Author: Michael Nelson
Publisher: CRC Press
Published: 2018-09-18
Total Pages: 144
ISBN-13: 1439840288
DOWNLOAD EBOOK →Among the first books to focus on physician engagement during a Lean effort, Sustaining Lean in Healthcare: Developing and Engaging Physician Leadership explains how to ensure ongoing physician participation long after the consultant leaves. Dr. Michael Nelson, an early adopter of Lean in healthcare, explains how to use these synergic tools to achi
