Lanterna Rally

Author: Horace Dan

Publisher: Forgotten Books

Published: 2015-06-25

Total Pages: 202

ISBN-13: 9781330188569

Excerpt from English Shop-Fronts, Old and New: A Series of Examples by Leading Architects, Selected and Specially Photographed; Together With Descriptive Notes and Illustrations No apology is needed for the publication of a volume upon shop-fronts, a subject full architectural interest. Owing to a mistaken policy of economy on the part of shop-keepers, or a feeling that an unbroken display of glass was all that was necessary, the erection of the shop-front has usually been left more or less to chance, with a result quite disastrous from an architectural point of view. A reaction has, however, set in, and many leading architects have of recent years given attention to the design of this important feature of street architecture. It is hoped that the undoubted merit of a large number of the carefully selected examples given in this book will persuade architects in general that the shop-front has infinite possibilities of good architectural treatment. It may also help commercial men to understand the qualities that make an artistic and effective front. It is desirable that the shop-keeper should realize that with a general public gradually becoming more appreciative of what is not commonplace or vulgar in design, it believes him to make his shop-front architecturally interesting and attractive. To Mr. Dan has fallen the task of seeking for and photographing most of the examples, Mr. Willmott having undertaken the writing of the descriptive notes, and the preparation of the illustrations to Chapter III. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.