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Engageme

Author: Dr. John Vizzuso

Publisher: AuthorHouse

Published: 2015-04-25

Total Pages: 352

ISBN-13: 1504908007

EngageME: Will Leaders Listen? is a revealing and powerful journey of discovery. Dr. Vizzuso shares twenty years of experiences, ideas, and lessons, which have the power to transform employees and organizations to build strong employee-leader relationships. It identifies organizational heroes, unethical leadership, and wayward friends to functionally explain employee engagement and the strategies necessary to succeed. The subtext of EngageME is that engagement is critical to both personal and professional lives. Organizations and employees will appreciate, understand, and relate to a new model of personal and professional engagement. Having articulated the problem, Dr. Vizzuso proceeds to offer specific advice, including concrete methodologies and practical recommendations to assess an organizations preparedness and correct its deficiencies. He illustrates, through real-life examples of events, how organizations succeeded or failed in their interaction with employees as well as the potential for such interactions to foster disengagement, thereby compromising patient experience and optimal institutional function and success. He proposes recommendations, including specific methodologies and metrics for initial and follow-up assessments, to restructure the very nature of organizations to improve access and communication between management and employees to promote and encourage employee engagement as well as to assess its impact on customers. He implores leadership to be proactive and accountable and to create an environment of trust and confidence amongst its workers, whereby they do not fear offering suggestions or even criticisms of the organization.

Engage to Win

Author: Steve Lucas

Publisher: Greenleaf Book Group

Published: 2018-09-18

Total Pages: 216

ISBN-13: 162634499X

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Engagement is the key to success for today’s businesses. The world we live in is radically different today from what it was even just five years ago. It is hyperdigital and becoming more so every day. Ironically, we use connected to describe this new world, yet we are asked to interact increasingly through apps and browsers instead of via face-to-face contact with customers and clients. Even with all the incredible advances, it’s worth pondering whether organizations actually feel more connected to the people and the companies they do business with. In Engage to Win, author Steve Lucas introduces a new model for marketing to address this new hyper-digital world—one founded on engagement. He introduces the idea that embracing and driving engagement throughout organizations and using it with customers, prospects, employees, and partners is what will set companies apart. This digital era demands that marketers understand the science of marketing in order to scale and succeed. But if we embrace mathematics alone, while abandoning feeling, meaning, and authenticity, we will fail to deliver on the desires of our clients: to feel listened to and understood. So how do we win the heart and mind of the buyer in this new world? Develop a real strategy around engagement by practicing these simple steps: listen, learn, and engage. Listening creates insights, insights drive engagement, and engagement drives revenue. Truly engaging with customers will allow businesses to see, in real-time, when customers' wants and needs are changing, so businesses will be able to adapt, survive, and ultimately thrive!