Encyclopedia of Sports Management and Marketing

Encyclopedia of Sports Management and Marketing PDF

Author: Linda E. Swayne

Publisher: SAGE Publications

Published: 2011-08-08

Total Pages: 1960

ISBN-13: 1452266484

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This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Encyclopedia of Sport Management

Encyclopedia of Sport Management PDF

Author: Pedersen, Paul M.

Publisher: Edward Elgar Publishing

Published: 2021-12-14

Total Pages: 560

ISBN-13: 1800883285

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Bringing together preeminent international researchers, emerging scholars and practitioners, Paul M. Pedersen presents the comprehensive Encyclopedia of Sport Management, offering detailed entries for the critical concepts and topics in the field.

Encyclopedia of Sports Management and Marketing

Encyclopedia of Sports Management and Marketing PDF

Author: Linda E. Swayne

Publisher: SAGE Publications

Published: 2011-08-08

Total Pages: 1960

ISBN-13: 1506320376

DOWNLOAD EBOOK →

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Encyclopedia of Sports Management and Marketing

Encyclopedia of Sports Management and Marketing PDF

Author: Linda E. Swayne

Publisher: SAGE Publications, Incorporated

Published: 2011-08-08

Total Pages: 1960

ISBN-13: 9781412973823

DOWNLOAD EBOOK →

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

Encyclopedia of sports management and marketing. 2. [E - M]

Encyclopedia of sports management and marketing. 2. [E - M] PDF

Author: Linda E. Swayne

Publisher:

Published: 2011

Total Pages: 477

ISBN-13:

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This title introduces, on the management side, principles and procedures of economics, budgeting and finance, and on the marketing side, the marketing of sport and sport-related products and using sports as a platform for marketing non-sports products.

Encyclopedia of sports management and marketing. 1. [A - E]

Encyclopedia of sports management and marketing. 1. [A - E] PDF

Author: Linda E. Swayne

Publisher:

Published: 2011

Total Pages:

ISBN-13:

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"This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers"-

Encyclopedia of sports management and marketing. 3. [N - S]

Encyclopedia of sports management and marketing. 3. [N - S] PDF

Author: Linda E. Swayne

Publisher:

Published: 2011

Total Pages: 472

ISBN-13:

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This title introduces, on the management side, principles and procedures of economics, budgeting and finance, and on the marketing side, the marketing of sport and sport-related products and using sports as a platform for marketing non-sports products.

Encyclopedia of Sport Management

Encyclopedia of Sport Management PDF

Author: Paul M Pedersen

Publisher:

Published: 2024-09-28

Total Pages: 0

ISBN-13: 9781035317172

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This thoroughly updated second edition of the Encyclopedia of Sport Management is an authoritative reference work that provides detailed explanations of critical concepts within the field. Dynamic and multidimensional, this Encyclopedia encapsulates sport management through rigorous examination of a broad range of sports and sport-related concepts. This major work spans 613 entries, ranging from ableism to zero tolerance. It offers recommended readings for those looking to expand their learning and continue researching into this ever-evolving research area. This revised Encyclopedia is an essential volume for academics and researchers focusing on sport management, sport marketing, sport communication, management, and business. Key features: Presents 285 completely new entries, with updates on over original 325 entries Brings together over 350 experts from a broad range of sport management disciplines, from communication to strategy Applies both contemporary and historical research illustrating an impeccably detailed view of sport management research.

Encyclopedia of Sports Management and Marketing

Encyclopedia of Sports Management and Marketing PDF

Author: Linda E. Swayne

Publisher: SAGE Publications, Incorporated

Published: 2011-08-08

Total Pages: 1960

ISBN-13: 9781412973823

DOWNLOAD EBOOK →

This four-volume set introduces, on the management side, principles and procedures of economics, budgeting and finance; leadership; governance; communication; business law and ethics; and human resources practices; all in the sports context. On the marketing side this reference resource explores two broad streams: marketing of sport and of sport-related products (promoting a particular team or selling team- and sport-related merchandise, for example), and using sports as a platform for marketing non-sports products, such as celebrity endorsements of a particular brand of watch or the corporate sponsorship of a tennis tournament. Together, these four volumes offer a comprehensive and authoritative overview of the state of sports management and marketing today, providing an invaluable print or online resource for student researchers.

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