Encyclopedia of Global Brands
Author:
Publisher: Saint James Press
Published: 2013
Total Pages: 0
ISBN-13: 9781558622272
DOWNLOAD EBOOK →Looks at the history, evolution, and market status of more than six hundred brand name products.
Lanterna Rally
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Encyclopedia of Global Brands
Author: Peggy Geeseman
Publisher:
Published: 2004
Total Pages: 1183
ISBN-13: 9781410337726
DOWNLOAD EBOOK →Contains 270 entries, written in case-study style, that highlight interesting details including how a product originated and was first marketed, how it developed commercially and how it fares today compared with its competitors and its own past history. Included are anecdotes pertaining to the famous, or infamous, marketing strategies and advertising campaigns that managed to capture the sometimes jaded viewers' attention.
Encyclopedia of Consumer Brands
Author: St. James Press
Publisher: Saint James Press
Published: 2012-06-15
Total Pages: 667
ISBN-13: 9781558622296
DOWNLOAD EBOOK →Looks at the history, evolution, and market status of more than two hundred fifty of the most popular brands in the world.
Encyclopedia of International Strategic Management
Author: Christian G. Asmussen
Publisher: Edward Elgar Publishing
Published: 2024-02-12
Total Pages: 431
ISBN-13: 1800884044
DOWNLOAD EBOOK →This dynamic Encyclopedia presents succinct definitions, explanations and compact reviews of a comprehensive range of topics in the continually evolving field of International Strategic Management (ISM). A diverse and international collective of eminent scholars and thought leaders leverage their research expertise to present concise reviews of the state of the art of research in ISM, exploring the manifold aspects of firms’ global strategies.
Encyclopedia of Consumer Brands: Consumable products
Author: Janice Jorgensen
Publisher: Saint James Press
Published: 1994
Total Pages: 714
ISBN-13:
DOWNLOAD EBOOK →Volume 1 : Consumable products -- Volume 2 : Personal products -- Volume 3 : Durable goods.
Wiley International Encyclopedia of Marketing, 6 Volume Set
Author:
Publisher: John Wiley & Sons
Published: 2011-02-07
Total Pages: 1775
ISBN-13: 1405161787
DOWNLOAD EBOOK →With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Encyclopedia of Consumer Brands
Author: St. James Press
Publisher: Saint James Press
Published: 2012-06-15
Total Pages: 667
ISBN-13: 9781558622289
DOWNLOAD EBOOK →Looks at the history, evolution, and market status of more than two hundred fifty of the most popular brands in the world.
The World Book Encyclopedia
Encyclopedia of International Sports Studies
Author: Roger Bartlett
Publisher: Routledge
Published: 2010
Total Pages: 1564
ISBN-13: 0415561477
DOWNLOAD EBOOK →The "Encyclopedia of International Sports Studies" covers the full range of sub-disciplines within sports studies; including scientific, social scientific and medical approaches. The encyclopedia is alphabetically organized and consists of: principal articles covering key disciplinary areas, such as sports economics and sports history; large topical entries on central subjects such as resistance training and the diagnosis of sports injuries; smaller topical entries on subjects such as cross training and projectile motion; short overviews of other important terms and concepts, from metabolism and motivation to muscle tension-length relationship.
Encyclopedia of Major Marketing Strategies
Author: Matthew Miskelly
Publisher: Encyclopedia of Major Marketin
Published: 2019
Total Pages: 0
ISBN-13: 9781410389343
DOWNLOAD EBOOK →"Explores major marketing strategies for some of the top global and emerging brands from 2016-2018"--
