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Electronic Media Management, Revised

Author: Peter Pringle

Publisher: Taylor & Francis

Published: 2013-06-26

Total Pages: 485

ISBN-13: 113602865X

The fifth edition of a classic text features important updates that reflect the enormous changes that have taken place in recent years - the Internet as an important information transmission format that is here to stay and convergence among media. This edition features thorough discussions on the Internet and convergence, as well as reflects the latest information on broadcast and cable regulations and policies. It also includes a fresh batch of case studies, and study questions. As in previous editions, this book also covers management theory, audience analysis, broadcast promotion, and marketing.

Electronic Media Management

Author: Peter K. Pringle

Publisher:

Published: 1995

Total Pages: 450

ISBN-13:

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This new edition reflects the changing practices and priorities including: new regulations and guidelines; updates of broadcast programming; and a vision of what is to come in electronics media management in the future.

Managing Electronic Media

Author: Joan Van Tassel

Publisher: Taylor & Francis

Published: 2012-09-10

Total Pages: 434

ISBN-13: 1136031618

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This college-level media management textbook reflects the changes in the media industries that have occurred in the past decade. Today's managers must address new issues that their predecessors never faced, from the threats of professional piracy and casual copying of digital media products, to global networks, on-demand consumption, and changing business models. The book explains the new new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management. The chapters logically unfold the ways that managers are evolving their practices to make content, market it, and deliver it to consumers in a competitive, global digital marketplace. In addition to media companies, this book covers management processes that extend to all content-producing organizations, because today's students are as likely to produce high-quality video and Web video for ABC Computer Sales as they are for the ABC Entertainment Television Network.

Management of Electronic Media

Author: Alan B. Albarran

Publisher: Wadsworth Publishing Company

Published: 2002

Total Pages: 344

ISBN-13: 9780534561918

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In this revision, Albarran extends his broad perspective approach to provide students with the most accurate and current information on the management techniques and strategies used in the electronic media industry. The text has helped professors teach this course with clear and current illustrations and examples, and a contemporary approach. Succinctly written and up to date, the text covers the most important aspects for future managers in the broadcast, cable, radio and new media (Web) industries.

Management of Electronic and Digital Media

Author: Alan B. Albarran

Publisher: Cengage Learning

Published: 2016-01-01

Total Pages: 0

ISBN-13: 9781305077560

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Packed with real-life examples and case studies, MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 6e, provides the latest information on the management and leadership techniques and strategies used in the electronic and digital media industries. The text is popular for its contemporary approach and clear, current illustrations. Succinctly written, the Sixth Edition covers the most important aspects for future managers, leaders and entrepreneurs in the rapidly evolving media industries -- and includes an all-new chapter: Media Management: Manager/Leader/Entrepreneur. New coverage highlights trends in big data, mobile, social media, and the cloud. In addition, end-of-chapter case studies put readers in the role of a manager in a decision-making environment. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Electronic Media Management

Author: Avinash Chiranjeev

Publisher:

Published: 2000

Total Pages: 255

ISBN-13: 9788172730062

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Management of Electronic and Digital Media

Author: Alan B. Albarran

Publisher: Cengage Learning

Published: 2011-12-01

Total Pages: 336

ISBN-13: 9781111836856

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MANAGEMENT OF ELECTRONIC AND DIGITAL MEDIA, 5E, International Edition provides the most accurate and current information on the management techniques used in the electronic and digital media industry. Written clearly and concisely, this text covers the most important aspects for future managers in the broadcast, cable, radio, and new media (Web and mobile) industries.

Managing Electronic Media

Author: Joan M. Van Tassel

Publisher: Taylor & Francis

Published: 2010

Total Pages: 434

ISBN-13: 0240810201

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The book explains the new vocabulary of media moguls, such as bandwidth, digital rights management, customer relations management, distributed work groups, centralized broadcast operations, automated playlists, server-based playout, repurposing, mobisodes, TV-to-DVD, and content management.

Selling Electronic Media

Author: Ed Shane

Publisher: Gulf Professional Publishing

Published: 1999

Total Pages: 492

ISBN-13: 9780240803272

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First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

Media Management and Economics Research in a Transmedia Environment

Author: Alan B. Albarran

Publisher: Routledge

Published: 2013-07-24

Total Pages: 295

ISBN-13: 1135969345

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First Published in 2013. This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction with the annual convention of the Broadcast Education Association, it represents the most current theory and research in the area.