Effective Fruit and Vegetables Marketing

Effective Fruit and Vegetables Marketing PDF

Author: U S Dept of Agriculture

Publisher: Legare Street Press

Published: 2023-07-18

Total Pages: 0

ISBN-13: 9781021512444

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This practical guide provides tips and strategies for effectively marketing fruits and vegetables. Drawing on the expertise of the U.S. Department of Agriculture, the book offers advice on everything from pricing and packaging to sales and distribution. Whether you're a small-scale farmer or a large-scale distributor, this book is an invaluable resource for maximizing profits and improving your business. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work is in the "public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

Effective Fruit and Vegetables Marketing (Classic Reprint)

Effective Fruit and Vegetables Marketing (Classic Reprint) PDF

Author: U. of Agriculture

Publisher: Forgotten Books

Published: 2018-07-27

Total Pages: 50

ISBN-13: 9780484920872

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Excerpt from Effective Fruit and Vegetables Marketing An effective fruit and vegetable marketing program is defined in this study as an organizational procedure that enables participating firms or members to enlarge and strengthen their market position. Seven fruit and vegetable firms that expanded their production-marketing ability were selected for study. Four organizations were formed by' their member associations as joint marketing agencies. Three other organizations used the acquisition method to improve production and sales. About the Publisher Forgotten Books publishes hundreds of thousands of rare and classic books. Find more at www.forgottenbooks.com This book is a reproduction of an important historical work. Forgotten Books uses state-of-the-art technology to digitally reconstruct the work, preserving the original format whilst repairing imperfections present in the aged copy. In rare cases, an imperfection in the original, such as a blemish or missing page, may be replicated in our edition. We do, however, repair the vast majority of imperfections successfully; any imperfections that remain are intentionally left to preserve the state of such historical works.

Marketing Fresh Fruits and Vegetables

Marketing Fresh Fruits and Vegetables PDF

Author: Richard B. How

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 365

ISBN-13: 1461520312

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This book has evolved out of experience gained during 15 years of teaching a course on fruit and vegetable marketing to Cornell University undergrad uates. Initially it was difficult to assemble written material that would intro duce the students to the industry and provide examples to illustrate market ing principles. Apart from a few major studies like the U. S. Department of Agriculture's survey of wholesale markets that came out in 1964 or the re port of the National Commission on Food Marketing published in 1966 there was little research to turn to in the early 1970s. Trade association meetings, trade papers, and personal contacts with members of the industry were the major sources of information. It became necessary to collect infor mation from many different sources to fill the need for a descriptive base. Now there are many good research reports and articles being published on various phases of the industry. There still remains a pressing need, however, to consolidate and interpret this information so that it provides an under standing of the total system and its various parts. Fresh fruit and vegetable marketing is different in many respects from the marketing of other agricultural and nonagricultural products. Hundreds of individual commodities comprise the total group. Each product has its own special requirements for growing and handling, with its own quality attributes, merchandising methods, and standards of consumer acceptance.

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