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Media Convergence Handbook - Vol. 1

Author: Artur Lugmayr

Publisher: Springer

Published: 2016-08-23

Total Pages: 429

ISBN-13: 9783662526422

The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume I of the Media Convergence Handbook encourages an active discourse on media convergence by introducing the concept through general perspective articles and addressing the real-world challenges of conversion in the publishing, broadcasting and social media sectors.

Media and Convergence Management

Author: Sandra Diehl

Publisher: Springer Science & Business Media

Published: 2013-05-24

Total Pages: 389

ISBN-13: 3642361633

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Convergence has gained an enormous amount of attention in media studies within the last several years. It is used to describe the merging of formerly distinct functions, markets and fields of application, which has changed the way companies operate and consumers perceive and process media content. These transformations have not only led business practices to change and required companies to adapt to new conditions, they also continue to have a lasting impact on research in this area. This book’s main purpose is to shed some light on crucial phenomena of media and convergence management, while also addressing more specific issues brought about by innovations related to media, technologies, industries, business models, consumer behavior and content management. This book gathers insights from renowned academic researchers and pursues a highly interdisciplinary approach. It will serve as a valuable reference guide for students, practitioners and researchers interested in media convergence processes.

Convergence Culture

Author: Henry Jenkins

Publisher: NYU Press

Published: 2008-09

Total Pages: 361

ISBN-13: 0814742955

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“What the future fortunes of [Gramsci’s] writings will be, we cannot know. However, his permanence is already sufficiently sure, and justifies the historical study of his international reception. The present collection of studies is an indispensable foundation for this.” —Eric Hobsbawm, from the preface Antonio Gramsci is a giant of Marxian thought and one of the world's greatest cultural critics. Antonio A. Santucci is perhaps the world's preeminent Gramsci scholar. Monthly Review Press is proud to publish, for the first time in English, Santucci’s masterful intellectual biography of the great Sardinian scholar and revolutionary. Gramscian terms such as “civil society” and “hegemony” are much used in everyday political discourse. Santucci warns us, however, that these words have been appropriated by both radicals and conservatives for contemporary and often self-serving ends that often have nothing to do with Gramsci’s purposes in developing them. Rather what we must do, and what Santucci illustrates time and again in his dissection of Gramsci’s writings, is absorb Gramsci’s methods. These can be summed up as the suspicion of “grand explanatory schemes,” the unity of theory and practice, and a focus on the details of everyday life. With respect to the last of these, Joseph Buttigieg says in his Nota: “Gramsci did not set out to explain historical reality armed with some full-fledged concept, such as hegemony; rather, he examined the minutiae of concrete social, economic, cultural, and political relations as they are lived in by individuals in their specific historical circumstances and, gradually, he acquired an increasingly complex understanding of how hegemony operates in many diverse ways and under many aspects within the capillaries of society.” The rigor of Santucci’s examination of Gramsci’s life and work matches that of the seminal thought of the master himself. Readers will be enlightened and inspired by every page.

Storytelling in the Media Convergence Age

Author: R. Pearson

Publisher: Springer

Published: 2014-12-18

Total Pages: 363

ISBN-13: 1137388153

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Why do screen narratives remain so different in an age of convergence and globalisation that many think is blurring distinctions? This collection attempts to answer this question using examples drawn from a range of media, from Hollywood franchises to digital comics, and a range of countries, from the United States to Japan

Media Convergence

Author: Klaus Bruhn Jensen

Publisher: Routledge

Published: 2022-03-17

Total Pages: 236

ISBN-13: 1000545628

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This second edition furthers conversations about the ongoing society-wide and worldwide digitalization of human communication. Reviewing the long lines in the history of media and communication – from writing via printing and broadcasting to computing – the book lays out three general types of media: the human body enabling face-to-face communication here and now; the technically reproduced means of mass communication across space and time; and the digital technologies integrating one-to-one, one-to-many, as well as many-to-many interactions. All these communicative practices coexist in contemporary media environments. Across cultures, genders, and age groups, people go on communicating in the flesh, via wires, and over the air, as illustrated though case studies of mobile communication on mundane matters, and of climate change as a global challenge for human communication and coexistence. The second edition includes: Updated accounts of research and public debate on digital media and communication Analyses of current social media and an emerging internet of things Systematic presentations of digital as well as traditional empirical methods Discussion of the normative implications of digitalization, including the classic rights of information and communication, and a right not to be communicated about through surveillance Interdisciplinary in scope to showcase the wide-reaching cultural consequences of media convergence, this book is ideal for advanced undergraduate students, graduate students, and scholars in the fields of media, communication, and cultural studies.

Media Organizations and Convergence

Author: Gracie L. Lawson-Borders

Publisher: Routledge

Published: 2006-08-15

Total Pages: 200

ISBN-13: 1135607125

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This volume offers a timely examination of technology's impact on media companies and the results of convergence among media industries, considering the effects on journalistic, business, and economic practices. Media Organizations and Convergence: Case Studies of Media Convergence Pioneers considers the many definitions of convergence and explores the changes in communication technologies. Author Gracie L. Lawson-Borders provides a brief history of media segments and their evolutions as they adapt to emerging technologies, media conglomeration, and the competitive and global changes that have occurred in the industry. She also examines the theoretical implications of technology and convergence in the operations and practices of media organizations. The case studies included here profile three media convergence pioneers--Tribune Company in Chicago, Media General in Richmond, and Belo Corporation in Dallas--that have incorporated convergence into their journalistic practices. Lawson-Borders considers the social, cultural, and political implications of convergence, and presents issues and concerns for the future of convergence in the media industry. As a snapshot of media convergence at the current stage in its evolution, this book offers important insights into the business of media at a time of dramatic change. It will be a valuable resource for scholars and students in media management, mass media, and related areas of the media industry.

Understanding Media Convergence

Author: August E. Grant

Publisher: Oxford University Press, USA

Published: 2009

Total Pages: 330

ISBN-13:

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Repurposing print journalism for the Internet and beyond, convergent journalism invigorates and transforms how we create and experience media. The present book outlines and investigates the broad theoretical and conceptual issues surrounding this emergent subject.

Media Convergence Handbook - Vol. 1

Author: Artur Lugmayr

Publisher: Springer

Published: 2015-11-20

Total Pages: 429

ISBN-13: 3642544843

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