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Author: Joseph R. Dominick
Publisher:
Published: 1996
Total Pages: 628
ISBN-13:
DOWNLOAD EBOOK →An introduction to the field of mass communication, covering all the major media, from books, magazines and newspapers, to radio, film, TV, cable and the new technologies. Illustrated with examples and anecdotes, the book explores international communication and career opportunities in the media.
Author: Joseph Dominick
Publisher: McGraw-Hill Higher Education
Published: 2012-03-02
Total Pages: 497
ISBN-13: 0077434420
DOWNLOAD EBOOK →Author: Joseph R. Dominick
Publisher:
Published: 2009
Total Pages: 457
ISBN-13: 9780073378831
DOWNLOAD EBOOK →Author: Joseph R. Dominick
Publisher:
Published: 2005
Total Pages: 550
ISBN-13: 9780072885798
DOWNLOAD EBOOK →Author: Joseph R. Dominick
Publisher:
Published: 2011
Total Pages: 482
ISBN-13: 9781283389655
DOWNLOAD EBOOK →Author: Joseph R. Dominick
Publisher: McGraw-Hill Humanities, Social Sciences & World Languages
Published: 1996
Total Pages: 636
ISBN-13: 9780070179967
DOWNLOAD EBOOK →This work provides an introduction to the field of mass communication. It covers the major media, from books, magazines and newspapers to radio, TV, cable and emerging technologies. Separate chapters cover each media's history and structure.
Author: Joseph R. Dominick
Publisher:
Published: 2011
Total Pages: 0
ISBN-13: 9780071221467
DOWNLOAD EBOOK →Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. The new edition explores how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the internet. The 11th edition brings students up-to-date on the latest developments in the media world including Facebook, Twitter and other social media; new media business models; e-book readers; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content; and, many more.
Author: Joseph R. Dominick
Publisher: McGraw-Hill Education
Published: 2012-05-22
Total Pages: 0
ISBN-13: 9780077649753
DOWNLOAD EBOOK →Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. Dynamics of Mass Communication takes a comprehensive and balanced look at the changing world of mass media. Social media, ‘apps’ and the new media Goliaths are new and major themes of the 12th edition. Explore how the traditional mass media are dealing with shrinking audiences, evaporating advertising revenue and increased competition from the Internet. The 12th edition brings students up-to-date on the latest developments in the media world including cyber-bullying; new media business models; e-book readers’ affects on the traditional print publishing industry; online video sites such as YouTube and hulu.com.; the decoupling of advertising from media content, and much more.
Author: Joseph Dominick
Publisher: McGraw-Hill Humanities/Social Sciences/Languages
Published: 2008-02-19
Total Pages: 457
ISBN-13: 9780073348506
DOWNLOAD EBOOK →Well-known for its balanced approach to media industries and professions, Dynamics of Mass Communication offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age and brings students up-to-date on the latest developments in mass communication, including iPods, blogs, broadband TV channels, user-generated content such as YouTube, social networking sites, and Web 2.0.
Author: John Vivian
Publisher: Pearson Educacion
Published: 2012-02-03
Total Pages: 504
ISBN-13: 9780205876457
DOWNLOAD EBOOK →Updated in its eleventh edition, The Media of Mass Communication engages readers in the pursuit of greater media literacy and provides accessible insight into the important issues that confront students as consumers and purveyors of mass media. Through exceptional coverage of contemporary media issues and trends, including the on-going transformations in mass media, this text balances the principles and foundations of media literacy with lively examples, streamlined coverage, and a robust media package.
