The Dragonfly Effect

The Dragonfly Effect PDF

Author: Jennifer Aaker

Publisher: John Wiley & Sons

Published: 2010-09-28

Total Pages: 244

ISBN-13: 0470614153

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Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty Leverage the power of design thinking and psychological research with practical strategies Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.

Cakes by Design

Cakes by Design PDF

Author: Scott Clark Wooley

Publisher: Harry N. Abrams

Published: 1997-06-01

Total Pages: 0

ISBN-13: 9780879516741

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In New York City the authors teach a unique and easy technique for making stunning sugar-paste flowers and ornaments. Their craft has drawn raves from Tiffany, Cartier, Caroline Kennedy, and Martha Stewart among others. Now they have assembled their 15 years' expertise into a complete step-by-step how-to and idea book. 200 full-color photos. 100 b&w illus.

2D Metal Carbides and Nitrides (MXenes)

2D Metal Carbides and Nitrides (MXenes) PDF

Author: Babak Anasori

Publisher: Springer Nature

Published: 2019-10-30

Total Pages: 534

ISBN-13: 3030190269

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This book describes the rapidly expanding field of two-dimensional (2D) transition metal carbides and nitrides (MXenes). It covers fundamental knowledge on synthesis, structure, and properties of these new materials, and a description of their processing, scale-up and emerging applications. The ways in which the quickly expanding family of MXenes can outperform other novel nanomaterials in a variety of applications, spanning from energy storage and conversion to electronics; from water science to transportation; and in defense and medical applications, are discussed in detail.

Dragonflies Up Close

Dragonflies Up Close PDF

Author: Amanda Vink

Publisher: The Rosen Publishing Group, Inc

Published: 2019-12-15

Total Pages: 24

ISBN-13: 1725307898

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A dragonfly zooming by can be difficult to see in detail. That's why this book is perfect for young readers who would like to take a closer look at these extraordinary insects. Macro images show dragonflies in their natural environments and in action. At-level text allows readers to connect key concepts. Readers will be surprised to see and learn that a dragonfly has two separate sets of wings. They'll learn about a dragonfly's life cycle and habitat and discover how beautiful a dragonfly can be.

Dragonflies and Damselflies

Dragonflies and Damselflies PDF

Author: Alex Cordoba-Aguilar

Publisher: Oxford University Press

Published: 2023-01-05

Total Pages: 484

ISBN-13: 0192898620

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This research level text documents the latest advances in odonate biology and relates these to a broader ecological and evolutionary research agenda. Despite being one of the smallest insect orders, dragonflies offer a number of advantages for both laboratory and field studies. In fact, they continue to make a crucial contribution to the advancement of our broader understanding of insect ecology and evolution. This new edition provides a critical summary of the major advances in these fields. The editors have carefully assembled a fresh set of contributions from a diverse geographic mix of both junior and senior researchers in dragonfly biology to offer new perspectives and paradigms as well as additional, unpublished data. These include theoretical and applied chapters (including those addressing conservation and monitoring) as well as a balance of emerging (e.g. molecular evolution) and established research topics, providing suggestions for future study in each case. This accessible text is not about dragonflies per se but is an essential source of knowledge that describes how different sets of evolutionary and ecological principles and ideas have been tested on a particular taxon. Dragonflies and Damselflies is suitable for graduate students and researchers in entomology, evolutionary biology, population and behavioural ecology, community ecology, and conservation biology. It will be of particular interest and use to those working on insects and an indispensable reference text for odonate biologists.

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