eBook PDF Download Digital Library
Author: Lisa Johnson
Publisher: AMACOM/American Management Association
Published: 2004
Total Pages: 248
ISBN-13: 9780814428009
DOWNLOAD EBOOK →The cofounders of ReachWomen--a firm specializing in and advising clients on the behavior of women as consumer--help marketers see their brands through a woman's eyes, unlocking the secrets to developing products, services, and marketing strategies that truly resonate with female buyers.
Author: Lynn Peril
Publisher: W. W. Norton & Company
Published: 2002-10-17
Total Pages: 254
ISBN-13: 0393323544
DOWNLOAD EBOOK →Vividly illustrated with photos of vintage paraphernalia, this entertaining social history revisits the nostalgic past, but only to offer a refreshing message to women who lived through those years as well as those who are coming of age now. 45 b&w illustrations. of color.
Author: BusinessNews Publishing,
Publisher: Primento
Published: 2013-02-15
Total Pages: 26
ISBN-13: 280623977X
DOWNLOAD EBOOK →The must-read summary of Lisa Johnson and Andrea Learned's book: "Don't Think Pink: What Really Makes Women Buy and How to Increase Your Share of This Market". This complete summary of the ideas from Lisa Johnson and Andrea Learned's book "Don't Think Pink" shows that very few corporations purposefully attempt to target women to purchase their products, despite the fact that women make or influence 80% of all purchase decisions. Furthermore, those who do target women end up using stereotypical and superficial methods, like offering their product in pink. In their book, the authors reveal the real reasons why women decide to make purchases and the marketing techniques that will really get their attention. By reading this summary, you will understand how to adapt your marketing techniques to target female consumers and avoid clichés. Added-value of this summary: • Save time • Understand key concepts • Expand your marketing skills To learn more, read "Don't Think Pink" and discover the secrets to marketing to female consumers.
Author: Melanie Salas
Publisher:
Published: 2021-06-02
Total Pages:
ISBN-13: 9781954648548
DOWNLOAD EBOOK →Our minds are so powerful and what we choose to think and believe can greatly impact how we feel about ourselves and the world around us. Being happy starts with controlling the message that we speak to ourselves in our heads. "Don't Think of Pink Elephants" is perfect for all ages and opens our minds to the importance of positive thoughts and the power that these messages have over us. Come along on the journey as we explore how to program our brains to find true happiness in this fun light-hearted read!
Author: Cristina L. Hardrich
Publisher: Austin Macauley
Published: 2020-02-27
Total Pages: 32
ISBN-13: 9781645751687
DOWNLOAD EBOOK →Lisa was having a bad day. Things were not going well since morning, until the time she rode the bus home from school. She was in a bad mood! Her daddy never likes to see Lisa in a bad mood, so he steps in to try and make her smile. Maybe he can even make her laugh. Daddy has a way of making people laugh with silly animal images. If that isn't enough to make someone laugh, his silliness and ability to make himself laugh could cheer anyone up. Will his tactics work for Lisa this time? You will see.
Author: John Petersen
Publisher: Boutique of Quality Books
Published: 2014-09
Total Pages: 0
ISBN-13: 9781939371782
DOWNLOAD EBOOK →Just because I am a girl does not mean I like the color pink, so declares the fashion-forward, independent-minded young lady in I Don't Like Pink - a story about about a well-dressed little girl who does not fit the norm. She does not like the color pink, or does she? Children and adults will fall in love with the whimsical illustrations and independence of this character.
Author: Scarlett Curtis
Publisher: Penguin UK
Published: 2018-10-04
Total Pages: 384
ISBN-13: 0241366097
DOWNLOAD EBOOK →"Brilliant, hysterical, truthful and real. These essays illuminate the path for our future female leaders." - Reese Witherspoon "As a feminist who loves pink, I give this brilliant book of essays an enthusiastic "YES"" - Mindy Kaling You need this book. Funny, powerful and personal writing by women, for women, about what the F word means to them. Every woman has a different story to tell. Reading them all in one book might just change your life. New pink feminists are being announced every week - follow @feminists on Instagram to find out more! Keira Knightley - Gemma Arterton - Bridget Jones (by Helen Fielding) - Saoirse Ronan - Dolly Alderton - Karen Gillan - Alicia Garza - Jameela Jamil - Kat Dennings - Nimco Ali - Beanie Feldstein - Olivia Perez - Amika George - Evanna Lynch - Akilah Hughes - Tanya Burr - Grace Campbell - Alison Sudol - Kiernan Shipka - Elyse Fox - Charlie Craggs - Rhyannon Styles - Skai Jackson - Tasha Bishop - Lolly Adefope - Bronwen Brenner - Dr Alaa Murabit - Trisha Shetty - Jordan Hewson - Amy Trigg - Em Odesser - Emi Mahmoud - Lydia Wilson - Swati Sharma **Published in partnership with Girl Up, the UN women's foundation, royalties will benefit this amazing charity**
Author: Jess Keating
Publisher: Dragonfly Books
Published: 2019-07-23
Total Pages: 50
ISBN-13: 1984893963
DOWNLOAD EBOOK →It's Pinkalicious meets Fear Factor in this nonfiction picture book introducing the weirdest, wildest, pinkest critters in the animal kingdom! Some people think pink is a pretty color. A fluffy, sparkly, princess-y color. But it's so much more. Sure, pink is the color of princesses and bubblegum, but it's also the color of monster slugs and poisonous insects. Not to mention ultra-intelligent dolphins, naked mole rats and bizarre, bloated blobfish. Isn't it about time to rethink pink? Slip on your rose-colored glasses and take a walk on the wild side with zoologist Jess Keating, whose other books in the World of Weird Animals series include What Makes a Monster? and Cute as an Axolotl. A New York Public Library Best Book for Kids, 2016 "The 2016 Ambassador to Young People’s Science and Nature books is unquestionably the blobfish." —Shelftalker "Readers will never look at pink the same way." —Publishers Weekly
Author: Steve Krug
Publisher: Pearson Education
Published: 2009-08-05
Total Pages: 256
ISBN-13: 0321648781
DOWNLOAD EBOOK →Five years and more than 100,000 copies after it was first published, it's hard to imagine anyone working in Web design who hasn't read Steve Krug's "instant classic" on Web usability, but people are still discovering it every day. In this second edition, Steve adds three new chapters in the same style as the original: wry and entertaining, yet loaded with insights and practical advice for novice and veteran alike. Don't be surprised if it completely changes the way you think about Web design. Three New Chapters! Usability as common courtesy -- Why people really leave Web sites Web Accessibility, CSS, and you -- Making sites usable and accessible Help! My boss wants me to ______. -- Surviving executive design whims "I thought usability was the enemy of design until I read the first edition of this book. Don't Make Me Think! showed me how to put myself in the position of the person who uses my site. After reading it over a couple of hours and putting its ideas to work for the past five years, I can say it has done more to improve my abilities as a Web designer than any other book. In this second edition, Steve Krug adds essential ammunition for those whose bosses, clients, stakeholders, and marketing managers insist on doing the wrong thing. If you design, write, program, own, or manage Web sites, you must read this book." -- Jeffrey Zeldman, author of Designing with Web Standards
Author: Tara Rodgers
Publisher: Duke University Press
Published: 2010-03-23
Total Pages: 338
ISBN-13: 0822394154
DOWNLOAD EBOOK →Pink Noises brings together twenty-four interviews with women in electronic music and sound cultures, including club and radio DJs, remixers, composers, improvisers, instrument builders, and installation and performance artists. The collection is an extension of Pinknoises.com, the critically-acclaimed website founded by musician and scholar Tara Rodgers in 2000 to promote women in electronic music and make information about music production more accessible to women and girls. That site featured interviews that Rodgers conducted with women artists, exploring their personal histories, their creative methods, and the roles of gender in their work. This book offers new and lengthier interviews, a critical introduction, and resources for further research and technological engagement. Contemporary electronic music practices are illuminated through the stories of women artists of different generations and cultural backgrounds. They include the creators of ambient soundscapes, “performance novels,” sound sculptures, and custom software, as well as the developer of the Deep Listening philosophy and the founders of the Liquid Sound Lounge radio show and the monthly Basement Bhangra parties in New York. These and many other artists open up about topics such as their conflicted relationships to formal music training and mainstream media representations of women in electronic music. They discuss using sound to work creatively with structures of time and space, and voice and language; challenge distinctions of nature and culture; question norms of technological practice; and balance their needs for productive solitude with collaboration and community. Whether designing and building modular synthesizers with analog circuits or performing with a wearable apparatus that translates muscle movements into electronic sound, these artists expand notions of who and what counts in matters of invention, production, and noisemaking. Pink Noises is a powerful testimony to the presence and vitality of women in electronic music cultures, and to the relevance of sound to feminist concerns. Interviewees: Maria Chavez, Beth Coleman (M. Singe), Antye Greie (AGF), Jeannie Hopper, Bevin Kelley (Blevin Blectum), Christina Kubisch, Le Tigre, Annea Lockwood, Giulia Loli (DJ Mutamassik), Rekha Malhotra (DJ Rekha), Riz Maslen (Neotropic), Kaffe Matthews, Susan Morabito, Ikue Mori, Pauline Oliveros, Pamela Z, Chantal Passamonte (Mira Calix), Maggi Payne, Eliane Radigue, Jessica Rylan, Carla Scaletti, Laetitia Sonami, Bev Stanton (Arthur Loves Plastic), Keiko Uenishi (o.blaat)
