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Author: Penelope Burk
Publisher: Burlington, Ont. : Burk & Associates Limited
Published: 2000
Total Pages: 193
ISBN-13: 9780968797808
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Donor-Centered Planned Gift Marketing
Author: Michael J. Rosen
Publisher: John Wiley & Sons
Published: 2010-11-29
Total Pages: 390
ISBN-13: 0470915331
DOWNLOAD EBOOK →A fresh step-by-step guide for identifying your nonprofit's planned giving prospects and inspiring them to give generously Donor-Centered Planned Gift Marketing helps nonprofit organizations move beyond traditional marketing techniques that have historically yielded only modest results and reveals how putting the focus on the donor can produce the best outcomes for all. Here, nonprofits new to gift planning will learn to market effectively from the start while those with established programs will discover ways to enhance their efforts. You will learn about various donor-centered marketing channels and techniques, as well as how to generate internal support for an improved planned gift marketing effort. Full of useful and proven tips you can implement for immediate results Offers practical tools including forms and checklists Includes a worksheet to help organizations calculate their planned giving potential Sharing the latest research findings, this book shows you how to identify who your planned giving prospects are. You will learn how to effectively focus on them through meaningful communication that ultimately inspires them to give-and give more.
Relationship Fundraising
Author: Ken Burnett
Publisher: John Wiley & Sons
Published: 2002-10-31
Total Pages: 386
ISBN-13: 0787966819
DOWNLOAD EBOOK →Internationally acclaimed fundraising consultant Ken Burnett has completely revised and updated his classic book Relationship Fundraising to offer fundraising professionals an invaluable resource for learning the techniques of effective communication with donors in the twenty-first century. Filled with illustrative case histories, donor profiles, and more than two hundred action points, this groundbreaking book shows fundraisers how to Implement creative approaches to relationship-building fundraising Avoid common fundraising errors and pitfalls Apply the vital ingredients for fundraising success Build good relationships through marketing Achieve a greater understanding of their donors Communicate effectively with donors--using direct mail, the press, television, the telephone, face-to-face contact, and more. Prepare for the challenges of twenty-first century fundraising
Donor-centered Fundraising
Author: Penelope Burk
Publisher: Hamilton, ON : Burk & Associates
Published: 2003
Total Pages: 244
ISBN-13:
DOWNLOAD EBOOK →"Working from research conducted over six years with hundreds of charities and donors, 'Donor-Centered Fundraising' paints a candid picture of why donors stop giving to charities they once supported, and what it will take to preserve their loyalty in the future. In clear language and backed by statistical evidence, Penelope Burk explores the pitfalls of our traditional approaches to donor communication and recognition and articulates what donors want but seldom get from the charities they support. The book features straightforward and accessible calculations that show how much money charities are failing to raise, and offers a step-by-step procedure for testing a donor-centered alternative and gaining its acceptance in any organization."--From publisher description.
Keep Your Donors
Author: Tom Ahern
Publisher: Wiley + ORM
Published: 2011-01-04
Total Pages: 429
ISBN-13: 111804486X
DOWNLOAD EBOOK →Written by fundraising experts Tom Ahern and Simone Joyaux, Keep Your Donors is a new, winning guide to making disappointing donor retention rates a thing of the past. This practical and provocative book will show you how to master the strategies and tactics that make fundraising communications profitable. Filled with case studies and based in part on the CFRE and AFP job analyses, Keep Your Donors is your definitive guide to getting new donorsand keeping themfor many years to come.
Major Donor Fundraising
Author: Margaret M. Holman
Publisher:
Published: 2006
Total Pages: 286
ISBN-13:
DOWNLOAD EBOOK →Providing a step-by-step approach to raising large and repeat gifts, this book shows charities how to diversify their fundraising portfolio, get a high-return, cost-effective income stream, and attain sustainability through relationship-building and planned gifts and legacies.
Building Donor Loyalty
Author: Adrian Sargeant
Publisher: John Wiley & Sons
Published: 2004-09-13
Total Pages: 226
ISBN-13: 078796834X
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Responsive Fundraising
Author: Gabe Cooper
Publisher: Liberalis
Published: 2023-01-10
Total Pages: 0
ISBN-13: 9781944194741
DOWNLOAD EBOOK →Responsive Fundraising: The Donor-Centric Framework Helping Today's Leading Nonprofits Grow Giving provides a three-step solution for nonprofit fundraisers looking to overcome the growing generosity crisis. Since the 1950s, nonprofits have relied on impersonal outreach to inspire generosity from their donors. They leveraged direct mail, mass marketing and event fundraising to drive donations. In the early 2000s, with the introduction of social media, smartphones and a hyper-connected world, everything changed. The new normal for everyone became transparency, personalization, and a feeling of ever-present engagement. In addition, donors also had new levels of access to information to the causes they cared about. They could read curated news about issues they cared about, research program results and even collect information about nonprofit employees. Unfortunately, as expectations evolved, nonprofit fundraisers failed to keep up. The number of donors-to-nonprofits is falling year after year. Institutional trust is at an all time low. And burnout from fundraisers continues to climb. If nonprofits don't make a fundamental shift right now, they risk their own future, plus the future of their beneficiaries. Responsive Fundraising outlines the simple solution for nonprofit fundraisers everywhere. Using real-world examples from leading nonprofits, Responsive Fundraising explains how to take the personalized, donor-centric, connection-building practices most fundraisers reserve for major donors and scale them to work for all donors using The Responsive Framework. The Responsive Framework is an ever-evolving cycle where fundraisers listen, connect and suggest giving options to each individual donor based on what they care about most. Throughout Responsive Fundraising, readers will learn what the data tells us about the modern donor and their generosity habits. They will receive step-by-step responsive fundraising plays they can implement right away to improve their current fundraising tactics. Plus, they'll get a look into how responsive nonprofits are shifting their internal teams to create a more collaborative, successful organization. The time for change is now. Donors deserve it. Nonprofits want it. And beneficiaries need it. Responsive Fundraising: The Donor-Centric Framework Helping Today's Leading Nonprofits Grow Giving will give your nonprofit the best path forward.
Developing Major Gifts
Author: Laura Fredricks
Publisher: Jones & Bartlett Learning
Published: 2001
Total Pages: 262
ISBN-13: 9780834218291
DOWNLOAD EBOOK →This book has the insightful and cost-effective techniques you can use today that will deliver tremendous returns for years to come.
Joan Garry's Guide to Nonprofit Leadership
Author: Joan Garry
Publisher: John Wiley & Sons
Published: 2017-03-06
Total Pages: 256
ISBN-13: 1119293065
DOWNLOAD EBOOK →Nonprofit leadership is messy Nonprofits leaders are optimistic by nature. They believe with time, energy, smarts, strategy and sheer will, they can change the world. But as staff or board leader, you know nonprofits present unique challenges. Too many cooks, not enough money, an abundance of passion. It’s enough to make you feel overwhelmed and alone. The people you help need you to be successful. But there are so many obstacles: a micromanaging board that doesn’t understand its true role; insufficient fundraising and donors who make unreasonable demands; unclear and inconsistent messaging and marketing; a leader who’s a star in her sector but a difficult boss… And yet, many nonprofits do thrive. Joan Garry’s Guide to Nonprofit Leadership will show you how to do just that. Funny, honest, intensely actionable, and based on her decades of experience, this is the book Joan Garry wishes she had when she led GLAAD out of a financial crisis in 1997. Joan will teach you how to: Build a powerhouse board Create an impressive and sustainable fundraising program Become seen as a ‘workplace of choice’ Be a compelling public face of your nonprofit This book will renew your passion for your mission and organization, and help you make a bigger difference in the world.
