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Diversity in European Marketing

Author: Thomas Rudolph

Publisher: Springer Science & Business Media

Published: 2012-03-09

Total Pages: 268

ISBN-13: 3834969761

This case book offers a non-traditional issue-centered perspective to European marketing. Focusing on some of the key challenges faced by managers charged with developing pan-European marketing strategies, marketing problems are placed into the context of these challenges and capture the multiple facets and implications for European marketing in an integrative manner.

Ethnic Diversity in European Labor Markets

Author: Martin Kahanec

Publisher: Edward Elgar Publishing

Published: 2011-01-01

Total Pages: 337

ISBN-13: 0857930613

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This highly accessible book illustrates how policy makers can address and nurture the effects of growing ethnic diversity in European labor markets. The contributors present an unprecedented large-scale study on ethnic diversity in European labor markets via a combination of hard data analysis with expert evaluation of integration practices and policy options. Key questions explored include: Does ethnic diversity in European labor markets lead to poor socio-economic outcomes for some ethnic groups in the face of fierce competition for jobs and welfare? Can labor immigration and improved integration of all ethnic groups provide a solution to the challenges posed by a shrinking population, an aging workforce, skill shortages and other bottlenecks that constrain the innovative potential of the EU? What can policy makers do to nurture and encourage the benefits of ethnic diversity in the EU?

Eurodiversity

Author: George F. Simons

Publisher: Routledge

Published: 2002

Total Pages: 386

ISBN-13: 0877193819

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How has cultural diversity affected the business climate of the growing European Union? What are European institutions and enterprises doing to manage it? In 'EuroDiversity, ' Dr. Simons gathers issue-centered perspectives on how Europe's entwined past, present, and future have made it the most strikingly diverse part of the world and what this means for doing business there. 'EuroDiversity' provides: * Insights into Europe's cultural challenges of globalization, diversity dilemmas, and opportunities * Case studies, best practices, and resources for finding the common ground and developing the competence needed to succeed 'EuroDiversity' addresses how cultural diversity affects the business climate of the growing European Union and describes what European institutions and successful organizations are doing to manage it. The book's multinational team of authors gives us issue-centered perspectives on how Europe's entwined past, present and future have made it the most strikingly diverse part of the world and what this means for doing business there. They address Europe's cultural challenges of globalization and provide abundant insights into diversity dilemmas and opportunities. They point to the best practices and resources that will assist both European enterprises and those actively present in or trading with Europe to find the cultural common ground and competence they need to succeed. Contributors: Arjen Bos, Marie-Thérèse Claes, Ph.D., Elena A. A. Garcea, Ph.D., Nigel Holden, Ph.D., Michael Stuber

The Routledge Companion to European Business

Author: Gabriele Suder

Publisher: Routledge

Published: 2018-07-18

Total Pages: 481

ISBN-13: 1315397285

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International Business is a well-established research field, in which regionalisation has gained prominence in the last decade. Because Europe is a market that shows specific patterns of highly advanced market integration, European Business is a subject in its own right and with its own research momentum. In particular, firms view Europe as a challenging, mostly – yet not entirely- mature market location that is subject to complexities that help reveal strategic corporate strengths and weaknesses. Europe represents a location that undergoes frequent and rapid change due to its geo-economic and geopolitical position This comprehensive reference volume brings together a global team of contibutors to analyze and overview the key issues, themes and phenomena that affect business in Europe. With interdisciplinary perspectives from key disciplines, the book covers a range of vital themes such as culture, entrepreneurship, identity, human rights and climate change. The selection of authors reflects the international scope of this book, and is drawn from institutions located in 17 countries across Europe. A unique resource, this book covers a region undergoing significant geoeconomic and geopolitical change, and provides a comprehensive guide to research students and scholars of business and the social sciences.

The Marketing Challenges Within the Enlarged Single European Market

Author:

Publisher:

Published: 2007

Total Pages: 177

ISBN-13: 9781846633683

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The aim of this e-book is to portray the diversity of views existing on the complexity of marketing approaches in the enlarged European Union. Moreover, this e-book will reach readers just at a time when Europe is about to absorb the second wave of eastward enlargement and that will pose new challenges. This e-book is the culmination of the efforts and contributions of many authors and reviewers who are passionate about the opportunities, threats and challenges created by the EU enlargement process.

Balancing Unity and Diversity in EU Legislation

Author: Ton van den Brink

Publisher: Edward Elgar Publishing

Published: 2024-04-12

Total Pages: 297

ISBN-13: 1035302950

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Presenting cutting-edge insights into the current state of EU legislation, this book addresses the profound changes that the EU’s legislature has undergone in recent years and how these shape the development of EU law. At the heart of this inquiry is how the strive for uniform EU legislation is balanced with the necessity to leave a certain degree of autonomy to Member States.

Analyzing the Cultural Diversity of Consumers in the Global Marketplace

Author: Alcántara-Pilar, Juan Miguel

Publisher: IGI Global

Published: 2015-04-30

Total Pages: 404

ISBN-13: 1466682639

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The key to any marketing strategy is finding a way to reach and appeal to the consumer. In the case of a diverse consumer pool, marketers must strive to direct their promotional efforts to appeal to a global customer base. Analyzing the Cultural Diversity of Consumers in the Global Marketplace explores the strategies associated with promoting products and services to a culturally-diverse target market. Providing innovative solutions for global brands, this publication is ideally designed for use by marketing professionals, executives, students, as well as researchers.

Managing Human Resources in Europe

Author: Henrik Holt Larsen

Publisher: Routledge

Published: 2006-11-22

Total Pages: 339

ISBN-13: 1134267150

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This informative text provides an analysis of the ten most important themes in European HRM. It takes a thematic yet critical approach and includes three distinct country examples in each chapter, paying special attention to dilemmas, controversies, paradoxes and problems in the field. The major themes covered here are the role of the institutional context, the importance of various organizational forms for HRM, the roles and contributions of HRM within the organization and the impact of societal macro-trends on HRM. Written and edited by leading European authorities, this text is essential reading for all those studying or working in HRM in Europe, and allows an exciting synthesis of theory and practice, illustrated with living case studies.

Diversity Marketing. The fine line between tapping new customer segments and compromising brand image

Author: Jelena Krolo

Publisher: GRIN Verlag

Published: 2022-04-13

Total Pages: 48

ISBN-13: 3346627241

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Bachelor Thesis from the year 2021 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Münster (MCM), language: English, abstract: This work’s purpose and contribution is not only to display the positive and negative effects of various diversity marketing strategies but also to point out other ways to tap diversity-based customer segments which have been mostly neglected by researchers. Diversity marketing is a marketing strategy targeting diversity-based customer segments and deviating from the “traditional” target market (e.g. caucasian and heterosexual individuals) to gain a competitive advantage on the market. Companies trying to tap those new segments oftentimes face the challenges of negative reactions regarding incorrect representation from the individuals targeted or even from the usual target-market because of non-identification. These negative reactions can lead to a compromised brand image and impair the company’s competitive ability. For companies to achieve an advantage on the market and not the opposite, the consumers’ behavior concerning different diversity marketing variables has to be studied and analyzed. This work focuses on company- and consumer- related variables and their effect on a diversity marketing strategy’s reach and the company’s brand image.

Marketing and Multicultural Diversity

Author: Professor C P Rao

Publisher: Gower Publishing, Ltd.

Published: 2012-08-28

Total Pages: 464

ISBN-13: 1409459829

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As populations become increasingly mobile and production is globalized, every country and region in the world is becoming multicultural in social composition. Such multicultural market environments call for new marketing concepts and methodologies as well as empirical research into the implications of multicultural diversity for marketers. Multiculturalism also has significant implications for inter-organizational relations in the context of international marketing. These issues are also addressed here. In addition the book deals with multicultural marketing issues at various geographical levels - national, regional and global. With original coverage and an integrated perspective this book provides an essential overview of multicultural marketing.