Dim Sum Strategy

Dim Sum Strategy PDF

Author: Peter Wilken

Publisher: Post Hypnotic Press Inc.

Published: 2019-08-01

Total Pages: 242

ISBN-13: 1772562424

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In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out with little to no input from consumers. Times have changed. Today, consumers are the new owners. They have more information, more channels, more power and more choice but less time, less loyalty and less trust than ever before. Brands intersect every aspect of our lives, but the business of building brands is still misunderstood. Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world's leading brands at the world's top agencies. The book is structured to follow the author's proven Brand Centered Management(TM) process, with a smattering of different "tools" split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can read the book in stepwise fashion or cherry-pick in whatever order you wish--just like a dim sum meal. "This book is full of common sense. The kind of sense that isn't always common." --Andrew Robertson, President & CEO, BBDO Worldwide, Inc. "If you've had your fill of long-winded books on branding, then Dim Sum Strategy is for you. Filled with bite-sized nuggets of wisdom, it's the perfect format for time-stressed professionals. In other words, all of us." --Graham Kelly, Founder of Originate and former Executive Creative Director at Ogilvy, BBH, Saatchi & Saatchi, and TBWA "Peter Wilken brings great warmth, humanity, and vast experience to bear on his wide-ranging analysis of the myriad brand philosophies and tools out there. In an era where there is no 'one size fits all' solution, his Dim Sum Strategy is just what you need." --David Guerrero, Creative Chairman, BBDO Guerrero "I've read numerous books on brands and branding, but this one is refreshingly different. Peter Wilken, who has a wealth of experience in the field, has captured all the essentials right here and expressed them in an easy-to-digest manner. Bon appetit!" --Dr Wayne Lotherington, Founder & CEO, All sorts Habit Creation and author of How Creative People Connect

Dim Sum Strategy

Dim Sum Strategy PDF

Author: Peter Wilken

Publisher: Post Hypnotic Press Incorporated

Published: 2019-09-03

Total Pages: 0

ISBN-13: 9781772562415

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In the past, brands were the sole domain of owners, advertisers and marketers. Strategies were crafted in smoke-filled boardrooms and rolled out with little to no input from consumers. Times have changed. Today, consumers are the new owners. They have more information, more channels, more power and more choice but less time, less loyalty and less trust than ever before. Brands intersect every aspect of our lives, but the business of building brands is still misunderstood. Dim Sum Strategy presents a carefully curated selection of proven strategic tools, with insights and anecdotes from three decades working with some of the world's leading brands at the world's top agencies. The book is structured to follow the author's proven Brand Centered Management(TM) process, with a smattering of different "tools" split into four parts: Discovery, Definition, Direction, and Delivery. Each tool is presented in bite-sized, standalone chunks; you can read the book in stepwise fashion or cherry-pick in whatever order you wish--just like a dim sum meal.

Dim Sum

Dim Sum PDF

Author: Chan Chen Hei

Publisher: Marshall Cavendish International Asia Pte Ltd

Published: 2010-03-31

Total Pages: 150

ISBN-13: 9814484342

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In this fully illustrated book, Chef Chan reveals his secrets to making these delicious bite-sized delights. Old and forgotten recipes such as Twin Sausage Rolls (Lap Cheong Qun) and Soup Dumplings (Kun Tong Bao) are recalled, when unique new creations such as Sugar Cane Jelly and Green Tea Glutinous Rice Balls are also introduced. Chef Chan’s creative and daring approach to dim sum also sees him as reinventing traditional favourites and giving them new textures and tastes. Here, Steamed Roast Pork Buns (Char Siew Bao) have been given a twist with the addition of preserved vegetables, and Egg Tarts (Dan Tat) have been given a lift with ginger juice. Expand your culinary repertoire with Dim Sum.

Dim Sum

Dim Sum PDF

Author: Chan Che Hei

Publisher: Marshall Cavendish International Asia Pte Ltd

Published: 2009-01-15

Total Pages:

ISBN-13: 9814893617

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One of the greatest pleasures in Chinese cuisine - 'dim sum' (which means 'touch the heart' in Cantonese) - is probably the most often enjoyed culinary fare and offers an endless assortment and variation of dish choices. These exotic tasty delights are often served in petite portions, and have become increasingly popular to be had as a meal. With a great assortment of savory and sweet choices ranging from enticing buns, dumplings and pastries - who wouldn't enjoy having dim sum? Anyone who has enjoyed the pleasures of a dim sum meal has more often than not wondered at the gastronomical possibilities of recreating these delights in their very own kitchen. This is now made possible with "Dim Sum". "Dim Sum" is a contemporary compilation of authentic dim sum recipes from the private collection of renowned chef - Chef Chan Chen Hei. Chef Chan's bold and original approach to traditional dim sum strips much of the mystery that goes into his scrumptious creations such as Steamed Pork Dumpling topped with Crab Roe, Deep-fried Chewy Dumpling, White Jade Roll with Crab Sauce to name a few. His creativity and desire to experiment with unexplored combinations of flavours and textures is evident in his other unique creations like Sugar Cane Jelly, Ginger Egg Tart, Green Tea Dumpling etc, these and many more never fail to excite and tantalise the palates. The recipes featured are specially selected from Chef Chan's private collection that he has compiled over years of experimenting, innovating and perfecting dim sum dishes. "Dim Sum" is an unique treasure cove of many delightful dim sum recipes, and peppered with nuggets of advice and tips from Chef Chan. Both professionals and novices will find "Dim Sum" a useful reference for replicating dim sum dishes that are served in top restaurants. Beautiful full colour photos accompany the recipes, and these in itself will guarantee to inspire even novices to discover the superb flavours of dim sum at home. Expand your culinary repertoire with "Dim Sum". Chef Chan's first book "The Art of Taste" published by Marshall Cavendish, garnered a nomination for Best Hard Cover Recipe Book at the prestigious 2003 Jacob's Creek Awards.

圖解點心製作教程

圖解點心製作教程 PDF

Author: 蔡潔儀

Publisher: 萬里機構出版有限公司

Published: 2015-11-04

Total Pages: 162

ISBN-13: 962145901X

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烹飪名家蔡潔儀以點心為主體，從初級至高級分作三個階段介紹各級烹調技法，再以製作圖片解說箇中精妙之處，讓讀者明白製作精髓。為了增加成功率，蔡校長把常用材料逐一分析，兼有流程解讀，務求令讀者能深入了解。

Dim Sum Basics (New Edition)

Dim Sum Basics (New Edition) PDF

Author: Lip Kah Ng

Publisher: Marshall Cavendish Cuisine

Published: 2023-05-02

Total Pages: 0

ISBN-13: 9789815044119

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Learn to prepare a wide variety of dim sum dishes at your own pace with the guidance of dim sum master, Chef Ng Lip Kah. In Dim Sum Basics: Irresistible bite-sized snacks made easy, Chef Ng demonstrates how to make all-time favorites as well as new creative treats such as: * siew mai * paper-wrapped chicken * glutinous rice in lotus leaf * egg tarts * salted egg yolk custard buns * snow skin dumplings With easy-to-follow instructions and step-by-step photographs, these recipes will help perfect your skills in making dim sum, be it molding dumplings or preparing crisp and flaky pastries. Includes dual measures and conversion chart.

Dim Sum, how about Some?

Dim Sum, how about Some? PDF

Author: Wanda Chin

Publisher:

Published: 1991

Total Pages: 164

ISBN-13: 9780962744402

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"Dim sum: The truly moveable feast. Get in on New York's fastest growing, fastest paced breakfast, lunchtime and brunchtime happening -- it's for anyone who likes to eat, meet, and socialize. Dim sum, which literally means "dot your heart," is a delectable parade of assorted steamed, baked, and fried appetizers and snacks, served at dozens of the city's Chinese restaurants from early morning through the mid-afternoon. Inside this new guide you get: unbiased reviews of the 30-plus dim sum eateries in Manhattan and the outer boroughs ; time-, money-, and patience-saving tips and strategies on how to eat it, when to go, and how to enjoy it ; a descriptive menu of 100 dim sum dishes ; maps and directions by all modes of transportation ; historical lore, do-it-yourself resources, and side trip suggestions to make a great day of dim summing. It doesn't matter if you're a native New Yorker or a visitor, dining solo or with your kids, with business colleagues or on a budget -- you will find 'Dim Sum: How About Some?' to be your passport to ethnic eating at its best."--

The Dim Sum Cookbook

The Dim Sum Cookbook PDF

Author: Ivy Hope

Publisher:

Published: 2020-07

Total Pages: 148

ISBN-13:

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If you are actually a Chinese food lover, then you are certainly a Dim Sum lover too. The word Dim Sum has always been used in Chinese cooking which means bite-sized food dish out in little steamer basket, normally at brunch or tea time. Today Dim Sum is served to the people all around the world in many restaurants. This Dim Sum Recipe book will teach you 50 simple and inexpensive, famous Dim Sum recipes that can be prepared in your own kitchen. That's correct! Each recipe is described with the exact quantity of ingredients and super easy to follow method to make sure that each dish you prepare is a successful one.

The Dim Sum Field Guide

The Dim Sum Field Guide PDF

Author: Carolyn Phillips

Publisher: Ten Speed Press

Published: 2016-08-30

Total Pages: 178

ISBN-13: 1607749564

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A whimsically illustrated yet authoritative guide to the "taxonomy" of dim sum, based on a popular Lucky Peach story. Author and illustrator Carolyn Phillips demystifies the rich, nuanced culinary institution of teahouse snacks in The Dim Sum Field Guide, a pocket-size, definitive resource featuring 80 hand-drawn illustrations. With entries for all the dim sum classics--including siu mai, xiaolongbao, char siu, roast duck, and even sweets like milk tarts and black sesame rolls--this handy reference is perfect for bringing on-the-go to your next dim sum outing. Armchair travelers and Asian food enthusiasts alike will be delighted by this detailed yet accessible look at the distinctly Chinese art of eating well. — NPR's Best Books of 2016

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