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Author: Nicol Lee
Publisher:
Published: 2024-08-06
Total Pages: 0
ISBN-13: 9780815738985
DOWNLOAD EBOOK →Explores the real-life consequences of the digital divide and what can be done to close it. Based on fieldwork across the United States, this book explores the consequences of digital exclusion through the real-life narratives of individuals, communities, and businesses that lack sufficient online access.
Author: Tom Martin
Publisher: Que Publishing
Published: 2013-09-24
Total Pages: 272
ISBN-13: 0133431274
DOWNLOAD EBOOK →Build a High-Impact, Low-Hassle Digital Sales Prospecting System That Works! Hate cold calling? Stop doing it! Build a supercharged, highly automated digital sales prospecting system that attracts more qualified leads, shortens sales cycles, and increases conversion rates—painlessly! In The Invisible Sale, Tom Martin reveals techniques he’s used to drive consistent double-digit growth through good times and bad, with no cold calling. Martin’s simple, repeatable process helps you laser-target all your marketing activities, sales messages, and sales calls based on what your prospects are actually telling you. Martin boils complex ideas down to simple, straightforward language...real-life case studies...easy-to-understand templates...and actionable solutions! • Discover the “invisible funnel,” where self-educated buyers are making decisions before you know they exist • Leverage Funnel Optimized website design to identify your prospects’ key challenges before you ever speak to them • Integrate social media, content, and email to optimize the entire prospecting process • Make every sales call count with behaviorally targeted email prospecting • Leverage Twitter, Facebook, and LinkedIn to efficiently “prospect at scale” • Use the science of propinquity to choose “outposts,” strategize social networking, and drive offline campaigns • Save money by rightsizing production quality to each marketing requirement • Rapidly create keyword-rich text content, and use it widely to promote self-qualification • Create webinars and tutorials more easily and painlessly than you ever thought possible • Choose low-cost devices, apps, software, and accessories for quickly creating high-quality DIY media content • Learn how to apply Aikido Selling Techniques to close self-educated buyers
Author: Caroline Criado Perez
Publisher: Abrams
Published: 2019-03-12
Total Pages: 434
ISBN-13: 1683353145
DOWNLOAD EBOOK →#1 International Bestseller Winner of the 2019 Financial Times and McKinsey Business Book of the Year Award Winner of the 2019 Royal Society Science Book Prize A landmark, prize-winning, international bestselling examination of how a gender gap in data perpetuates bias and disadvantages women, now in paperback Data is fundamental to the modern world. From economic development to health care to education and public policy, we rely on numbers to allocate resources and make crucial decisions. But because so much data fails to take into account gender, because it treats men as the default and women as atypical, bias and discrimination are baked into our systems. And women pay tremendous costs for this insidious bias, in time, in money, and often with their lives. Celebrated feminist advocate Caroline Criado Perez investigates this shocking root cause of gender inequality in the award-winning, #1 international bestseller Invisible Women. Examining the home, the workplace, the public square, the doctor’s office, and more, Criado Perez unearths a dangerous pattern in data and its consequences on women’s lives. Product designers use a “one-size-fits-all” approach to everything from pianos to cell phones to voice recognition software, when in fact this approach is designed to fit men. Cities prioritize men’s needs when designing public transportation, roads, and even snow removal, neglecting to consider women’s safety or unique responsibilities and travel patterns. And in medical research, women have largely been excluded from studies and textbooks, leaving them chronically misunderstood, mistreated, and misdiagnosed. Built on hundreds of studies in the United States, in the United Kingdom, and around the world, and written with energy, wit, and sparkling intelligence, this is a groundbreaking, highly readable exposé that will change the way you look at the world.
Author: Marion Crain
Publisher: Univ of California Press
Published: 2016-06-28
Total Pages: 326
ISBN-13: 0520286405
DOWNLOAD EBOOK →"Demographic and technological trends have yielded new forms of work that are increasingly more precarious, globalized, and brand centered. Some of these shifts have led to a marked decrease in the visibility of work or workers. This edited collection examines situations in which technology and employment practices hide labor within the formal paid labor market, with implications for workplace activism, social policy, and law. In some cases, technological platforms, space, and temporality hide workers and sometimes obscure their tasks as well. In other situations, workers may be highly visible--indeed, the employer may rely upon the workers' aesthetics to market the branded product--but their aesthetic labor is not seen as work. In still other cases, the work occurs within a social interaction and appears as leisure--a voluntary or chosen activity--rather than as work. Alternatively, the workers themselves may be conceptualized as consumers rather than as workers. Crossing the occupational hierarchy and spectrum from high- to low-waged work, from professional to manual labor, and from production to service labor, the authors argue for a broader understanding of labor in the contemporary era. This book adopts an interdisciplinary approach that integrates perspectives from law, sociology, and industrial/labor relations"--Provided by publisher.
Author: Leonardo Caporarello
Publisher: Springer
Published: 2016-07-27
Total Pages: 307
ISBN-13: 331940265X
DOWNLOAD EBOOK →This book provides a broad overview of Information and Communication Technology (ICT)-supported innovation both on an evidence-based level, a theoretical and a methodological level. It presents multi-disciplinary perspectives on organizational innovation in enterprises and the public sector, and on the ubiquitous social media-based user innovations. The book especially highlights innovation in knowledge work and human-computer interaction, innovation of and in socio-technical systems, and user-based innovation in public services. It draws upon evidence from various areas of application, including innovative mobility and the factories of the future. The studies presented here will be helpful both for innovation scholars and practitioners in industry – as well as innovators at large – in their current and future studies and undertakings.
Author: Rowena Cullen
Publisher: Bloomsbury Publishing USA
Published: 2005-11-30
Total Pages: 268
ISBN-13: 0313068097
DOWNLOAD EBOOK →The accessibility of health information on the Internet has revolutionized access to clinical information for health practitioners and patients. This access to information has the potential to make a major contribution to health care. However, the effective use of this accessibility depends on an understanding of all the issues involved, from the underlying technologies and economic pressures, to questions of how best to manage quality and privacy, how people seek and use information, and what the barriers to its use are. Cullen's book also examines the extent of health information on the Internet, the providers of websites and their content, and outlines the nature of the paradigm shift affecting knowledge in the health sector.
Author: Francesco Pellizzi
Publisher: Peabody Museum Press
Published: 2010-01-15
Total Pages: 369
ISBN-13: 087365854X
DOWNLOAD EBOOK →This volume includes the editorial “The absconded subject of Pop,” by Thomas Crow; “Enlivening the soul in Chinese tombs,” by Wu Hung; “On the ‘true body’ of Huineng,” by Michele Matteini; “Apparition painting,” by Yukio Lippit; “Immanence out of sight,” by Joyce Cheng; “Absconding in plain sight,” by Roberta Bonetti; “Ancient Maya sculptures of Tikal, seen and unseen,” by Megan E. O’Neil; “Style and substance, or why the Cacaxtla paintings were buried,” by Claudia Brittenham; “The Parthenon frieze,” by Clemente Marconi; “Roma sotterranea and the biogenesis of New Jerusalem,” by Irina Oryshkevich; “Out of sight, yet still in place,” by Minou Schraven; “Behind closed doors,” by Melissa R. Katz; “Moving eyes,” by Bissera V. Pentcheva; “‘A secret kind of charm not to be expressed or discerned,’” by Rebecca Zorach; “Ivory towers,” by Richard Taws; “Boxed in,” by Miranda Lash; “A concrete experience of nothing,” by William S. Smith; “Believing in art,” by Irene V. Small; “Repositories of the unconditional,” by Gabriele Guercio; “From micro/macrocosm to the aesthetics of ruins and waste-bodies,” by Jeanette Zwingenberger; “Are shadows transparent?” by Roberto Casati; “Invisibility of the digital,” by Boris Groys; “Des formes et des catégories,” by Remo Guidieri; and “Further comments on ‘Absconding,’” by Francesco Pellizzi.
Author: Gabriella Lukács
Publisher: Duke University Press
Published: 2020-01-03
Total Pages: 145
ISBN-13: 1478007184
DOWNLOAD EBOOK →In the wake of labor market deregulation during the 2000s, online content sharing and social networking platforms were promoted in Japan as new sites of work that were accessible to anyone. Enticed by the chance to build personally fulfilling careers, many young women entered Japan's digital economy by performing unpaid labor as photographers, net idols, bloggers, online traders, and cell phone novelists. While some women leveraged digital technology to create successful careers, most did not. In Invisibility by Design Gabriella Lukács traces how these women's unpaid labor became the engine of Japan's digital economy. Drawing on interviews with young women who strove to sculpt careers in the digital economy, Lukács shows how platform owners tapped unpaid labor to create innovative profit-generating practices without employing workers, thereby rendering women's labor invisible. By drawing out the ways in which labor precarity generates a demand for feminized affective labor, Lukács underscores the fallacy of the digital economy as a more democratic, egalitarian, and inclusive mode of production.
Author: José Luís Reis
Publisher: Springer Nature
Published: 2022-03-14
Total Pages: 715
ISBN-13: 9811692726
DOWNLOAD EBOOK →This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.
Author: Sibel Kusimba
Publisher: Stanford University Press
Published: 2021-01-05
Total Pages: 305
ISBN-13: 1503614425
DOWNLOAD EBOOK →Technology is rapidly changing the way we think about money. Digital payment has been slow to take off in the United States but is displacing cash in countries as diverse as China, Kenya, and Sweden. In Reimagining Money, Sibel Kusimba describes the rise of M-Pesa, and offers a rich portrait of how this technology changes the economic and social landscape, allowing users to create webs of relationships as they exchange, pool, borrow, lend, and share digital money in user-built networks. These networks, Kusimba argues, will shape the future of financial technologies and their impact on poverty, inclusion, and empowerment. She describes how urban and transnational migrants maintain a presence in rural areas through money gifts; how families use crowdfunding software to assemble donations for emergency medical care; and how new financial groups invest in real estate and fund weddings. The author presents fascinating accounts that challenge accepted wisdom by examining the notion of money as wealth-in-people—an idea long-cultivated in sub-Saharan Africa and now brought to bear on the digital age with homegrown financial technologies such as digital money transfer, digital microloans, and crowdfunding. The book concludes by proposing a new theory of money that can be applied to designing better financial technologies in the future.
