-PDF Download- Digitalization In The Fashion Industry EBOOK

Digitalization in the Luxury Fashion Industry

Author: Anna Cabigiosu

Publisher: Springer Nature

Published: 2020-07-13

Total Pages: 252

ISBN-13: 3030488101

The luxury fashion industry is one of the best performing and fastest growing industries in today’s business landscape, and is set to continue expanding over the next years. Exploring the effects of digitalization, this book aims to increase our understanding of the key drivers of internal growth and competitiveness in luxury fashion firms. With a focus on the development of new brand strategies brought about by digitalization, the author outlines the need for business models to be redesigned in order to make use of social media and satisfy Millennial consumers. Offering case studies on leading luxury fashion brands, this timely book evaluates new digital technologies and strategies including omnichannel marketing, 3D printing and smart textiles. A must-read for those researching digital marketing and branding, as well as luxury or fashion management, this book provides a much-needed and up-to-date analysis of a successful and digitally aware industry.

The Digital Transformation in the Fashion Industry

Author:

Publisher: GRIN Verlag

Published: 2020-09-10

Total Pages: 19

ISBN-13: 3346244296

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Seminar paper from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: 1,3, University of applied sciences, Düsseldorf, language: English, abstract: This paper will deal with the topic of digital transformation in the fashion industry. The term digital transformation and the effects of digitization on the entire value chain will be explained and illustrated using the example of Zalando. Over the last few years, the effects of digitization have become more and more perceptible in the daily lives of fashion consumers. New technologies and globalization open up new ways to consumption, production and commerce and have fundamentally changed the consumer behaviour. Therefore, fashion companies need to adapt and transform their business strategies. This is necessary in order to be able to stand up to new challenges, take advantage of the opportunities offered by digitization and ensure sustainable corporate success. So far, innovations are being tested in many areas, but few of the major fashion brands have managed a complete digital transformation in all areas of their value chain.

The Art of Digital Marketing for Fashion and Luxury Brands

Author: Wilson Ozuem

Publisher: Springer Nature

Published: 2021-07-17

Total Pages: 471

ISBN-13: 303070324X

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This book explores omnichannel fashion and luxury retailing with a particular emphasis on the role of computer-mediated marketing environments in determining a consumer’s purchase and post-purchase trajectories. The fashion industry has evolved rapidly over the last few years with the diffusion of fast fashion and luxury democratization, not to mention the advent of ICT and the development of communication. Today, fashion companies face new challenges, such as how to manage brands and how to choose between marketplaces and digital marketspaces. While some companies focus on one channel selection, others embrace the omnichannel choice and look for a balance between the two environments. Whatever the strategy, it is essential to manage these touch-points in order to create interaction between consumers and brands, provide meaningful customer experiences, and to maximize customers’ engagement. An insightful read for scholars in marketing, fashion and retail, this book investigates the triangulation between branding, marketplace, and marketspace and its impact on the organization.

Fashion Business and Digital Transformation

Author: Charlene Gallery

Publisher: Taylor & Francis

Published: 2024-06-28

Total Pages: 256

ISBN-13: 1040037178

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Fashion Business and Digital Transformation provides a practical and holistic overview of the fashion industry and the key technologies impacting the fashion supply chain. It covers product design and development, production, sales and customer experiences in physical, online and virtual environments. The key technologies impacting the ecosystem are explored, including artificial intelligence, virtual reality, augmented reality, digital fashion design, NFTs, 3D textiles, and blockchain. Strategic concepts such as ‘retail-tainment’, ‘phygital’, gamification and e-commerce, are analysed, alongside the effect of these key strategies for both the retailer and the customer. Theoretical foundations are supported by extensive use of examples, interviews and case studies drawn from a wide range of global fashion disrupters and cutting-edge brands. Engaging activities, exercises, and technical step-by-step guides are incorporated throughout, which will both consolidate how technology is driving change in the industry, but also equip the reader with the key skills and digital literacy capabilities required by future practitioners. Online resources include chapter-by-chapter PowerPoint slides, a test bank and links to further resources. This examination of the digital transformation of the fashion industry will be essential reading for advanced undergraduate and postgraduate students of Fashion Management, Fashion Business and Fashion Technology.

Digitalization in the Fashion Industry

Author: Andrada Stirbu

Publisher:

Published: 2019-03-17

Total Pages: 84

ISBN-13: 9783668922877

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Bachelor Thesis from the year 2019 in the subject Business economics - Trade and Distribution, Ingolstadt University of Applied Sciences, language: English, abstract: The thesis will analyze the ongoing trends of fashion retail businesses all over the world and the attitudes and opinions consumers have towards fashion and how ever-developing digitalization affects their fashion experience. This thesis will also clarify how the leading fashion retailers are implementing digital transformation into their business models. The main objective of this thesis will be achieved using literature, existing sources, surveys, and reports. The results of the research suggest that digitalization has a huge impact on consumer behavior in terms of fashion. Based on the results, the thesis will then present recommendations for fashion retailers so that the marketer and the customer can reap the advantages of digitalization. Digitalization is a big part of the everyday lives of fashion consumers. In the past decades, rapidly accelerated globalization and technological developments, among other major changes in society, have modified the overall behavior of consumers. The purpose of this study is to identify the impact of digitalization on consumer behavior with particular reference to the fashion retail industry.

Advanced Fashion Technology and Operations Management

Author: Vecchi, Alessandra

Publisher: IGI Global

Published: 2017-03-01

Total Pages: 443

ISBN-13: 1522518665

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Fashion has been steadily moving from the brick and mortar to the digital market. As such, it is increasingly vital to research new methods that will help businesses to grow and succeed in this new sphere. Advanced Fashion Technology and Operations Management is a pivotal reference source for the latest development management strategies, fashion marketing, international business, and fashion entrepreneurship. Featuring extensive coverage across a range of relevant perspectives and topics, such as online shopping behavior, digital fashion, and e-commerce, this book is ideally designed for professionals, entrepreneurs, students, and researchers.

Artificial Intelligence for Fashion

Author: Leanne Luce

Publisher: Apress

Published: 2018-12-08

Total Pages: 225

ISBN-13: 1484239318

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Learn how Artificial Intelligence (AI) is being applied in the fashion industry. With an application focused approach, this book provides real-world examples, breaks down technical jargon for non-technical readers, and provides an educational resource for fashion professionals. The book investigates the ways in which AI is impacting every part of the fashion value chain starting with product discovery and working backwards to manufacturing. Artificial Intelligence for Fashion walks you through concepts, such as connected retail, data mining, and artificially intelligent robotics. Each chapter contains an example of how AI is being applied in the fashion industry illustrated by one major technological theme. There are no equations, algorithms, or code. The technological explanations are cumulative so you'll discover more information about the inner workings of artificial intelligence in practical stages as the book progresses. What You’ll Learn Gain a basic understanding of AI and how it is used in fashion Understand key terminology and concepts in AI Review the new competitive landscape of the fashion industry Conceptualize and develop new ways to apply AI within the workplaceWho This Book Is For Fashion industry professionals from designers, managers, department heads, and executives can use this book to learn about how AI is impacting roles in every department and profession.

The Fundamentals of Digital Fashion Marketing

Author: Clare Harris

Publisher: Bloomsbury Publishing

Published: 2020-08-06

Total Pages: 217

ISBN-13: 135019378X

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The Fundamentals of Digital Fashion Marketing introduces and explores contemporary digital marketing practices within the fashion industry. Clare Harris clearly explains key digital marketing strategies and examines and illustrates their role in fashion through exciting and memorable industry examples. Marketing practices covered include online marketing, social media, video, mobile technologies, in-store technologies, augmented reality and digital spaces. The text features interviews and case studies from some of fashion's biggest brands and most cutting-edge marketing companies, while also promoting active learning through engaging activities and exercises. This all combines to create a book that will inform, stimulate and inspire the next generation of creative marketers.

Business Models and ICT Technologies for the Fashion Supply Chain

Author: Rinaldo Rinaldi

Publisher: Springer

Published: 2018-09-28

Total Pages: 180

ISBN-13: 3319980386

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This book presents high-quality original contributions on the fashion supply chain. A wide spectrum of application domains are covered, processing of big data coming from digital and social media channels, fashion new product development, fashion design, fashion marketing and communication strategy, business models and entrepreneurship, e-commerce and omni-channel management, corporate social responsibility, new materials for fashion product, wearable technologies. The contents are based on presentations delivered at IT4Fashion 2017, the 7th International Conference in Business Models and ICT Technologies for the Fashion Supply Chain, which was held in Florence, Italy, in April 2017, and at IT4Fashion 2018, the 8th edition of the same conference, which was held in Florence, Italy, in April 2018. This conference series represents a targeted response to the growing need for research that reports and debates supply chain business models and technologies applied to the fashion industry, with the aim of increasing knowledge in the area of product lifecycle management and supply chain management in that industry.

Artificial Intelligence for Fashion Industry in the Big Data Era

Author: Sébastien Thomassey

Publisher: Springer

Published: 2018-05-16

Total Pages: 289

ISBN-13: 9811300801

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This book provides an overview of current issues and challenges in the fashion industry and an update on data-driven artificial intelligence (AI) techniques and their potential implementation in response to those challenges. Each chapter starts off with an example of a data-driven AI technique on a particular sector of the fashion industry (design, manufacturing, supply or retailing), before moving on to illustrate its implementation in a real-world application