-PDF Download- Digital Platform Leadership Exploring The Role Of National Factors Platform And Customer Type EBOOK

Digital Platform Leadership: Exploring the Role of National Factors, Platform, and Customer Type

Author: Jonas Kaufmann-Ludwig

Publisher: GRIN Verlag

Published: 2022-06-13

Total Pages: 90

ISBN-13: 3346660702

Master's Thesis from the year 2020 in the subject Computer Science - Commercial Information Technology, grade: 1,3, Technical University of Munich, language: English, abstract: Digital platforms are an ubiquitous phenomenon that threatens incumbent firms. Among digital platform providers, the competition is fierce. Platform giants such as Google, Amazon, or Microsoft strive for platform leadership. The question of how to achieve platform leadership is equally essential for platform companies and incumbent firms transforming into platform business models. This thesis aimed to provide a fundamental building block for the analysis of this question. In the first step, a taxonomy that conceptualizes platforms from a business model perspective was created. In the second part of this thesis, this taxonomy was used to analyze configurations of successful and leading platform business models. This thesis found multiple configurations of platform leaders within an ecosystem-level and firm-level model. The two models extended existing theory on the causal relation of factors on platform leadership.

Bulletin of the Atomic Scientists

Author:

Publisher:

Published: 1961-05

Total Pages: 88

ISBN-13:

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The Bulletin of the Atomic Scientists is the premier public resource on scientific and technological developments that impact global security. Founded by Manhattan Project Scientists, the Bulletin's iconic "Doomsday Clock" stimulates solutions for a safer world.

Digital and Social Media Marketing

Author: Nripendra P. Rana

Publisher: Springer Nature

Published: 2019-11-11

Total Pages: 337

ISBN-13: 3030243745

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This book examines issues and implications of digital and social media marketing for emerging markets. These markets necessitate substantial adaptations of developed theories and approaches employed in the Western world. The book investigates problems specific to emerging markets, while identifying new theoretical constructs and practical applications of digital marketing. It addresses topics such as electronic word of mouth (eWOM), demographic differences in digital marketing, mobile marketing, search engine advertising, among others. A radical increase in both temporal and geographical reach is empowering consumers to exert influence on brands, products, and services. Information and Communication Technologies (ICTs) and digital media are having a significant impact on the way people communicate and fulfil their socio-economic, emotional and material needs. These technologies are also being harnessed by businesses for various purposes including distribution and selling of goods, retailing of consumer services, customer relationship management, and influencing consumer behaviour by employing digital marketing practices. This book considers this, as it examines the practice and research related to digital and social media marketing.

Exploring Leadership

Author: PROF RICHARD. HAWKINS BOLDEN (PROF BEVERLY. GOSLING, PROF JONATHAN.)

Publisher: Oxford University Press

Published: 2023-03-15

Total Pages: 406

ISBN-13: 0192846817

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Global, multi-faceted, and applied: the most contemporary introduction to leadership, which considers individual, organizational, and societal perspectives.Providing a robust and engaging overview of the leadership field, Exploring Leadership is a highly practical and insightful guide that supports the personal and professional development of both aspiring and experienced leaders. Investigating the complex dynamics of power, identity and purpose in organizations and wider society, this essential resource critically examines significant global issues such as diversity and inclusion, the environmental crisis, and recent Covid-19pandemic to reveal the systemic nature of leadership in a complex and ever-changing world. Fascinating topics are brought to life through a variety of international examples and case studies, such as ancestral leadership in Maori communities; consideration of Ukrainian president Volodymyr Zelensky as a transformational leader; and leadership paradoxes in the Singaporean Civil Service. Individual and group exercises will also stimulate you as an emerging leader, as you consider how you may apply the key theoretical concepts in your future careers. The following additional resources are also available to students: Visual matrix mapping the key theories and themes explored in the text. Skills development guidance. Links to further videos for each chapter (students). Template for reflective activities. Adopting lecturers will have access to the following teaching support resources: Tutorial suggestions for in-class activities PowerPoint presentations Links to further videos for each chapter (lecturers).Selling Points:- A range of original exercises, activities and resources (for both face-to-face and online courses), that support the development of practical skills as well a critical understanding of leadership.- Examples will be complemented by a range of mini case studies authored by invited contributors from around the world, in order to increase diversity and international relevance and appeal.- Exploration of a range of significant global issues, such as the environmental crisis, Covid-19, inequality and Brexit that extend beyond organisational boundaries to reveal the systemic nature of leadership in a complex and changing world and which will be explored from a variety of perspectives.- Illustrates the importance of critical reflection on the intersection of personal and professional identities, subsequently developing the capacity of readers to reframe their understanding of what it means to be an ethical, inclusive, and effective leader.New to this edition:- Now vastly enriched with a range of pedagogical features throughout, which develop a reader's capacity for critical thinking and reflection in relation to leadership theory and practice across a range of contexts.- Carefully-curated digital learning resources - including videos introductions to each chapter, multiple-choice questions, and a flashcard glossary - have been designed to further stimulate, assess and consolidate learning. - Available as an e-book with links to the bespoke digital resources, providing a more engaging and flexible learning experience. - Widely updated to reflect the very latest research and coverage of important topics such as diversity and inclusion; ethical leadership; leading movements of protests and rebellion; and leadership traits and competencies.Digital formats and resources:The second edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.The e-book gives students the flexibility to support their learning in ways that work best for them; resources include links to author videos which offer pithy introductions to each chapter, multiple-choice questions, a flashcard glossary and more.

Platform Leadership

Author: Annabelle Gawer

Publisher: Harvard Business Press

Published: 2002

Total Pages: 305

ISBN-13: 9781578515141

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It is the fundamental challenge of the high-tech sector: A firm must innovate internally to succeed-yet its success may equally depend on corresponding innovations by external firms. Whether a company develops a ubiquitous operating system or the software that runs on it, a VCR or the movies we play on it, every participant in a high-tech network is vulnerable to the innovative moves of its partners and competitors. Yet, in spite of this perilous situation, some firms have developed strategies that have made them industry powerhouses and world-class innovators. How? By becoming platform leaders -companies that provide the technological foundation on which other products, services, and systems are built. Platform leadership is the Holy Grail of high-tech industries, but it is difficult to achieve. In Platform Leadership , high-tech strategy experts Annabelle Gawer and Michael A. Cusumano reveal how Intel, Microsoft, and Cisco, as well as companies including Palm and NTT DoCoMo, have orchestrated industry innovations to support their products-and, in the process, established dominant market positions. Based on these in-depth case studies and on incisive analysis, the authors present their Four Levers Framework for designing and implementing a successful platform strategy-or for improving an existing strategy: 1. Determine the scope of the firm : Is it preferable to create product complements internally or let the "market" produce them? 2. Design product technology strategically : What degree of modularity is appropriate? Should product interfaces be open or closed? What information should leaders disclose to outside firms? 3. Shape relationships with external complementors : How can the company balance competition and collaboration with outside players? 4. Optimize internal organizational structures : What processes and systems will allow the company to manage internal and external conflicts of interest most effectively? For executives, strategists, and entrepreneurs in many high-tech arenas, this book shows how firms can orchestrate innovation to ensure their own competitive futures-and drive the evolution of their industry. AUTHORBIO: Annabelle Gawer is Assistant Professor of Strategy and Management at INSEAD. Michael A. Cusumano is the Sloan Management Review Professor of Management at the MIT Sloan School, editor-in-chief and chairman of the board of the Sloan Management Review , and coauthor of the bestseller Microsoft Secrets .

What's Your Digital Business Model?

Author: Peter Weill

Publisher: Harvard Business Press

Published: 2018-04-17

Total Pages: 256

ISBN-13: 163369271X

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Digital transformation is not about technology--it's about change. In the rapidly changing digital economy, you can't succeed by merely tweaking management practices that led to past success. And yet, while many leaders and managers recognize the threat from digital--and the potential opportunity--they lack a common language and compelling framework to help them assess it and guide them in responding. They don't know how to think about their digital business model. In this concise, practical book, MIT digital research leaders Peter Weill and Stephanie Woerner provide a powerful yet straightforward framework that has been field-tested globally with dozens of senior management teams. Based on years of study at the MIT Center for Information Systems Research (CISR), the authors find that digitization is moving companies' business models on two dimensions: from value chains to digital ecosystems, and from a fuzzy understanding of the needs of end customers to a sharper one. Looking at these dimensions in combination results in four distinct business models, each with different capabilities. The book then sets out six driving questions, in separate chapters, that help managers and executives clarify where they are currently in an increasingly digital business landscape and highlight what's needed to move toward a higher-value digital business model. Filled with straightforward self-assessments, motivating examples, and sharp financial analyses of where profits are made, this smart book will help you tackle the threats, leverage the opportunities, and create winning digital strategies.

The Future of Leadership Development

Author: Susan E. Murphy

Publisher: Psychology Press

Published: 2003

Total Pages: 306

ISBN-13: 0805843426

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First Published in 2003. Routledge is an imprint of Taylor & Francis, an informa company.

The Fourth Industrial Revolution

Author: Klaus Schwab

Publisher: Currency

Published: 2017-01-03

Total Pages: 192

ISBN-13: 1524758876

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World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress.

Information Systems Research

Author: Bonnie Kaplan

Publisher: Springer

Published: 2006-04-11

Total Pages: 745

ISBN-13: 1402080956

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Information Systems Research: Relevant Theory and Informed Practice comprises the edited proceedings of the WG8.2 conference, "Relevant Theory and Informed Practice: Looking Forward from a 20-Year Perspective on IS Research," which was sponsored by IFIP and held in Manchester, England, in July 2004. The conference attracted a record number of high-quality manuscripts, all of which were subjected to a rigorous reviewing process in which four to eight track chairs, associate editors, and reviewers thoughtfully scrutinized papers by the highly regarded as well as the newcomers. No person or idea was considered sacrosanct and no paper made it through this process unscathed. All authors were asked to revise the accepted papers, some more than once; thus, good papers got better. With only 29 percent of the papers accepted, these proceedings are significantly more selective than is typical of many conference proceedings. This volume is organized in 7 sections, with 33 full research papers providing panoramic views and reflections on the Information Systems (IS) discipline followed by papers featuring critical interpretive studies, action research, theoretical perspectives on IS research, and the methods and politics of IS development. Also included are 6 panel descriptions and a new category of "bright idea" position papers, 11 in all, wherein main points are summarized in a pithy and provocative fashion.

Managing Digital Transformation

Author: Andreas Hinterhuber

Publisher: Routledge

Published: 2021-05-26

Total Pages: 350

ISBN-13: 1000387844

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This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: an overview on how leading companies plan and implement digital transformation interviews with chief executive officers and chief digital officers of leading companies – Bulgari, Deutsche Bahn, Henkel, Lanxess, L’Oréal, Unilever, Thales and others – explore lessons learnt and roadmaps to successful implementation research and case studies on the digitalization of small and medium-sized companies cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that increase profits Managing Digital Transformation is unique in its approach, combining rigorous academic theory with practical insights and contributions from companies that are, according to leading academic thinkers, at the forefront of global best practice in the digital transformation. It is a recommended reading both for practitioners looking to implement digital strategies within their own organisations, as well as for academics and postgraduate students studying digital transformation, strategy and marketing.