The Digital Handshake

The Digital Handshake PDF

Author: Paul Chaney

Publisher: John Wiley & Sons

Published: 2009-09-10

Total Pages: 290

ISBN-13: 0470538457

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Practical applications for using social media to boost your business Even today's most successful businesses are seeing shrinking returns on their advertising and marketing dollars. The Digital Handshake explains why advertising and marketing are losing their effectiveness and how to solve the problem using social media to corral elusive consumers. It explains the best practical business applications in current use and how you can use them to ramp up your business. Using case studies gleaned from real businesses, author Paul Chaney shows you how companies both large and small that can tap social media to mitigate market changes and reap valuable business benefit in the real world. Explains how you can use social media to grow your business and connect with consumers Author Paul Chaney is a leading authority on blogging and social media Covers practical, effective business applications for blogging, social networking, online video, microblogging and much more Shows how to design a comprehensive marketing strategy using traditional and new media platforms Today's technology can either undermine your marketing efforts or enhance them. The Digital Handshake helps you make sure the Internet grows your business for the long run.

The Digital Multinational

The Digital Multinational PDF

Author: Satish Nambisan

Publisher: MIT Press

Published: 2022-02-15

Total Pages: 262

ISBN-13: 0262367556

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How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization. Digital technology has put globalization on steroids; multinational companies now account for one-third of world GDP and one-fourth of world employment. And yet complicating this story of unchecked global capitalism are two contradictory forces. Even as advances in digital technology enable borderless markets, a new nationalism has emerged, reviving protectionism and railing against digital colonialism. In The Digital Multinational, management experts Satish Nambisan and Yadong Luo examine how companies can adopt a dual strategy to cope with this new normal: harnessing the power of digital technology while adapting to the geopolitical realities of particular markets. Key to success, Nambisan and Luo explain, is the notion of tight and loose coupling to characterize the relationship of the digital multinational to its global partners and subsidiaries. Identifying the tightness-looseness requirements of global business connectivity leads to successful business strategy. Drawing on real-world examples that include Burberry’s entrance into the Chinese market, Unilever’s AI-powered global talent marketplace, and the Vocal for Local movement in India, they develop a typology of global business contexts; discuss digital strategies for entering new markets, establishing digital platforms, managing globally dispersed activities, and pursuing innovation; and explain how these strategies can be part of a business leader’s toolkit. The Digital Multinational is an essential guide to competing in a business world driven by both globalization and deglobalization.

The Handshake

The Handshake PDF

Author: Kevin B DiBacco

Publisher: XinXii

Published: 2024-06-21

Total Pages: 77

ISBN-13: 3877360629

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Ingram Content Group best seller. For thousands of years, across cultures and civilizations, the handshake has endured as one of the most ubiquitous and significant nonverbal gestures in the grand tapestry of human interaction. Its origins can be traced back as far as the 5th century BC, when we find the earliest artistic depictions of handshakes exchanged between ancient Greeks on ceramic vases and reliefs.

Current Trends in Communication and Information Technologies

Current Trends in Communication and Information Technologies PDF

Author: Petro Vorobiyenko

Publisher: Springer Nature

Published: 2021-05-26

Total Pages: 438

ISBN-13: 3030763439

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This book highlights the most important research areas in Information and Communication Technologies as well as research in fields of telecommunication system characteristics at the physical level, deep discussion of telecommunication traffic and its performance indicators, studying of information systems technological parameters, review of public and special applications of information technologies. The book includes strictly selected results of the most interesting scientific research presented at the 10th International Conference “Infocommunications – Present and Future” (IPF’2020) that was held in Odesa, Ukraine. The respective chapters share in-depth and extended results in these areas with a view to resolving practically relevant and challenging issues including: 1. research of telecommunication system characteristics at the physical level: the discussion of various aspects of the signal transmission quality indicators analysis for solving practically important issues in telecommunication systems; 2. research of telecommunication traffic and its performance indicators: the significant aspects of research for forecasting of services characteristics of telecommunication systems; 3.research of information systems technological parameters: the discission of some effective technological solutions that can be used for the implementation of novel systems; 4. research of public and special applications of information technologies: the discussion of the various aspects of scientific and educational applications, etc. These results can be used in the implementation of novel systems and to promote the exchange of information in e-societies. Given its scope, the book offers a valuable resource for scientists, lecturers, specialists working at enterprises, graduate and undergraduate students who engage with problems in Information and Communication Technologies as well as Radio Electronics.

The Digital Fortress

The Digital Fortress PDF

Author: R.J. Jones

Publisher: R.J. Jones

Published:

Total Pages: 213

ISBN-13:

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Journey into the heart of the digital cosmos with this whimsically insightful guide! Dive deep into the world of ones and zeros, from the nostalgic hums of old-school dial-up to the concealed corridors of the Dark Web. Unearth the mysteries of phishy emails, marvel at the audacity of hackers, and chuckle at our often clumsy dance with passwords. Ever wondered why that online ad knows you a little too well, or what the clouds (not the fluffy ones!) hold in store? Packed with insights and a dash of adventure, this book paints the vast landscape of cybersecurity in strokes both light and enlightening. Whether you're a digital novice or a savvy netizen, set your course through this riveting realm where stories of encrypted enigmas, virtual villains, and silicon heroes await. Grab your compass (and perhaps your digital device) as we embark on a journey that promises to be as entertaining as it is enlightening. The cyber realm awaits!

Skype: Bodies, Screens, Space

Skype: Bodies, Screens, Space PDF

Author: Robyn Longhurst

Publisher: Taylor & Francis

Published: 2016-09-13

Total Pages: 150

ISBN-13: 1317054466

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Despite the popularity of Skype with video many of us are still figuring out how to ‘do’ it. Interviews reveal that we can now run the programme but we are less certain about how to ‘perform’ in front of the webcam. Seeing ourselves in the box on the side can feel strange. We are not quite sure which bits of our bodies to display on the screen, how much to move around the room, or move the device around the room. Is it acceptable to use Skype with video at a funeral, in crowded spaces or while in bed? This book addresses how people are emotionally and affectually connecting with others audio-synchronously on the screen in a variety of different spatial contexts. Topics include Skype with video being used by grandparents to connect with grandchildren, friends and family using it for special occasions, and partners using it for romance and sex. Theories addressing bodies, gender, queerness, phenomenology and orientation inform the research. It concludes that while Skype does not offer some kind of utopian future, it does open up possibilities for existing power relations to be filtered through new lines of sight/site which are shaping what bodies can do and where.

The Digital Economy

The Digital Economy PDF

Author: Edward J. Malecki

Publisher: Routledge

Published: 2007-12-07

Total Pages: 390

ISBN-13: 1134154178

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Information technologies (IT) shape economic space, but we have no clear map of the cyber economy since the "digital revolution" began in the early 1970s. The Digital Economy offers an up-to-date, critical synthesis that links the various aspects of the digital or cyber economy from the perspective of real firms. A geographic approach emphasizes how IT has made businesses less dependent on locational constraints, and the tangible effects on places and regions are placed at the core of the analysis. Case studies of companies, including Amazon, Dell, Li & Fung, and Volvo, demonstrate that the geography of digitally-driven production is the outcome of both dispersion and agglomeration dynamics. Global corporations are shown to have footprints that ignore – to some degree – distance and time, yet creative and coordinating activities remain anchored in urban innovative ecosystems such as Silicon Valley and Bangalore. These trends have been made possible by the development of a worldwide and integrated telecommunications network, whose unequal presence dictates the capabilities of places and communities to be connected to the global economy. However, the threat of the digital divide must not be overstated. In cities, rural areas, and emerging countries, local development is wrapped up in human capital, rather than technology. This engaging and accessible text describes and explains the patterns and dynamics of today’s digital economic space. The effects on places and regions and the people in them are at the core of the authors’ analysis, illustrated by many real examples. This book will be useful to anyone studying business and management, geography and information and communication studies.

Advancements in Artificial Intelligence, Blockchain Technology, and IoT in Higher Education

Advancements in Artificial Intelligence, Blockchain Technology, and IoT in Higher Education PDF

Author: Subhendu Kumar Pani

Publisher: CRC Press

Published: 2023-06-23

Total Pages: 279

ISBN-13: 1000608808

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With a need to find alternatives to the traditional face-to-face teaching and learning during the pandemic, this topical volume discusses the best use of technologies in higher education, addressing the growing role of AI in the digital transformation of higher education systems. With chapters from eminent professors, researchers, and others involved in higher education from a selection of different countries, the volume looks at blockchain and IoT technologies to create smart universities now and for the future.

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