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Digital Communications Professionals

Author: Kezia Endsley

Publisher: Rowman & Littlefield

Published: 2021-07-15

Total Pages: 133

ISBN-13: 1538145197

Welcome to the digital communications field! If you are interested in a career in digital communications, you’ve come to the right book. So what exactly do these people do on the job, day in and day out? What kind of skills and educational background do you need to succeed in this field? How much can you expect to make, and what are the pros and cons of these various professions? Is this even the right career path for you? How do you avoid burnout and deal with stress? This book can help you answer these questions and more. Digital Communications Professionals: A Practical Career Guide, which includes interviews with professionals in the field, covers the following areas of this field that have proven to be stable, lucrative, and growing professions. Digital media/content creation specialists Digital advertising and marketing professionals Social media specialists SEO (search engine optimization) and web analytics specialists Podcasters

Digital Strategies for Powerful Corporate Communications

Author: Paul A Argenti

Publisher: McGraw Hill Professional

Published: 2009-04-19

Total Pages: 305

ISBN-13: 0071606033

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The explosion of blogs, social networking sites, wikis, video sharing sites, and other powerful digital communications platforms may be the biggest game-changer to impact business since mechanized manufacturing. In today’s Web 2.0 world, company stakeholders--including employees, customers, and investors--are empowered in ways unimaginable just a few years ago, and traditional corporate hierarchies are yesterday’s news. Rather than attempt to turn back the clock and reassert strict, top-down control over stakeholder relationships, the smartest companies worldwide are responding with bold new digital communications strategies based on transparency, authenticity, and inclusion, instead of secrecy, artificiality, and exclusion. International corporate communications guru Paul A. Argenti provides a lively, up-to-the- minute review of the Web 2.0 landscape and analyzes the increasingly central role corporate communications plays in virtually every organizational function. Argenti and coauthor Courtney Barnes advise corporate leaders on how to deploy proven strategies for using new and emerging digital platforms to Manage brand identity and company reputation Build a culture of engagement and transparency Turn stakeholders into “company evangelists” Manage internal communications across time zones and language barriers Recruit and retain the best talent Develop compelling messages based on customer and investor needs and desires Argenti and Barnes provide case studies illustrating digital communications best practices at HP, Southwest Airlines, Sony, Dell, IBM, Starbucks, HBO, FedEx, GE, and other major players. This groundbreaking book will teach you how to gain real, manageable control over your organization’s communications in today’s virtual world.

Digital Communication

Author: Edward A. Lee

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 121

ISBN-13: 1461531365

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This supplement contains worked out solutions to the chapter end problem sets found in Digital Communication, Second Edition, ISBN 0-7923-9391-0.

Wideband Wireless Digital Communications

Author: Andreas F. Molisch

Publisher: Prentice Hall

Published: 2001

Total Pages: 584

ISBN-13:

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This proposed book gives a comprehensive desciption of the various approaches to realize wireless wideband transmission systems, and how those approaches perform in different types of mobile radio channels. The covered topics include: 1) unequalized systems; 2) equalizers for TDMA/FDMA systems; 3) OFDM, and 4) Rake receivers for CDMA.

Importance of Digital Media Competency for Emerging Communications Professionals

Author: Marcus Lorenzo Rodriguez (Ball State University)

Publisher:

Published: 2018

Total Pages:

ISBN-13:

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Digital Communications

Author: Bernard Sklar

Publisher:

Published: 2016-12-23

Total Pages: 1104

ISBN-13: 9780134724058

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The clear, easy-to-understand introduction to digital communications Completely updated coverage of today's most critical technologies Step-by-step implementation coverage Trellis-coded modulation, fading channels, Reed-Solomon codes, encryption, and more Exclusive coverage of maximizing performance with advanced "turbo codes" "This is a remarkably comprehensive treatment of the field, covering in considerable detail modulation, coding (both source and channel), encryption, multiple access and spread spectrum. It can serve both as an excellent introduction for the graduate student with some background in probability theory or as a valuable reference for the practicing ommunication system engineer. For both communities, the treatment is clear and well presented." - Andrew Viterbi, The Viterbi Group Master every key digital communications technology, concept, and technique. Digital Communications, Second Edition is a thoroughly revised and updated edition of the field's classic, best-selling introduction. With remarkable clarity, Dr. Bernard Sklar introduces every digital communication technology at the heart of today's wireless and Internet revolutions, providing a unified structure and context for understanding them -- all without sacrificing mathematical precision. Sklar begins by introducing the fundamentals of signals, spectra, formatting, and baseband transmission. Next, he presents practical coverage of virtually every contemporary modulation, coding, and signal processing technique, with numeric examples and step-by-step implementation guidance. Coverage includes: Signals and processing steps: from information source through transmitter, channel, receiver, and information sink Key tradeoffs: signal-to-noise ratios, probability of error, and bandwidth expenditure Trellis-coded modulation and Reed-Solomon codes: what's behind the math Synchronization and spread spectrum solutions Fading channels: causes, effects, and techniques for withstanding fading The first complete how-to guide to turbo codes: squeezing maximum performance out of digital connections Implementing encryption with PGP, the de facto industry standard Whether you're building wireless systems, xDSL, fiber or coax-based services, satellite networks, or Internet infrastructure, Sklar presents the theory and the practical implementation details you need. With nearly 500 illustrations and 300 problems and exercises, there's never been a faster way to master advanced digital communications. CD-ROM INCLUDED The CD-ROM contains a complete educational version of Elanix' SystemView DSP design software, as well as detailed notes for getting started, a comprehensive DSP tutorial, and over 50 additional communications exercises.

Strategic Public Relations

Author: Norman Hart

Publisher: Springer

Published: 1995-02-13

Total Pages: 332

ISBN-13: 1349134813

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Strategic Public Relations has been produced as a core book for what will become a series of second generation books treating public relations as a new, and separate discipline which has strategic implications for the whole business. Written primarily for senior executives and PR practitioners, Strategic Public Relations also serves students and young executives, covering such topics as: corporate goals and strategies; marketing communications; financial public relations; employee and local community relations; parliamentary and EU relations; building an international reputation; corporate advertising; sponsorship and media relations; communications research and corporate responsibility. All of the 16 contributors to this book, in addition to being recognised authorities in their fields, are senior practitioners. They will broaden your business horizons by showing you that corporate relations, if done properly, will lead to improved efficiency, improved competitive performance and, ultimately, to greater profit.

Digital Communication over Fading Channels

Author: Marvin K. Simon

Publisher: John Wiley & Sons

Published: 2005-02-11

Total Pages: 936

ISBN-13: 0471715239

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The four short years since Digital Communication over Fading Channels became an instant classic have seen a virtual explosion of significant new work on the subject, both by the authors and by numerous researchers around the world. Foremost among these is a great deal of progress in the area of transmit diversity and space-time coding and the associated multiple input-multiple output (MIMO) channel. This new edition gathers these and other results, previously scattered throughout numerous publications, into a single convenient and informative volume. Like its predecessor, this Second Edition discusses in detail coherent and noncoherent communication systems as well as a large variety of fading channel models typical of communication links found in the real world. Coverage includes single- and multichannel reception and, in the case of the latter, a large variety of diversity types. The moment generating function (MGF)-based approach for performance analysis, introduced by the authors in the first edition and referred to in literally hundreds of publications, still represents the backbone of the book's presentation. Important features of this new edition include: * An all-new, comprehensive chapter on transmit diversity, space-time coding, and the MIMO channel, focusing on performance evaluation * Coverage of new and improved diversity schemes * Performance analyses of previously known schemes in new and different fading scenarios * A new chapter on the outage probability of cellular mobile radio systems * A new chapter on the capacity of fading channels * And much more Digital Communication over Fading Channels, Second Edition is an indispensable resource for graduate students, researchers investigating these systems, and practicing engineers responsible for evaluating their performance.

Inbound PR

Author: Iliyana Stareva

Publisher: John Wiley & Sons

Published: 2018-04-16

Total Pages: 192

ISBN-13: 1119462274

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The digital era’s new consumer demands a new approach to PR Inbound PR is the handbook that can transform your agency’s business. Today’s customer is fundamentally different, and traditional PR strategies are falling by the wayside. Nobody wants to feel “marketed to;” we want to make our own choices based on our own research and experiences online. When problems arise, we demand answers on social media, directly engaging the company in front of a global audience. We are the most empowered, sophisticated customer base in the history of PR, and PR professionals must draw upon an enormous breadth of skills and techniques to serve their clients’ interests. Unfortunately, those efforts are becoming increasingly ephemeral and difficult to track using traditional metrics. This book merges content and measurement to give today’s PR agencies a new way to build brands, evaluate performance and track ROI. The ability to reach the new consumer, build the relationship, and quantify the ROI of PR services allows you to develop an inbound business and the internal capabilities to meet and exceed the needs of the most demanding client. In this digital age of constant contact and worldwide platforms, it’s the only way to sustainably grow your business and expand your reach while bolstering your effectiveness on any platform. This book shows you what you need to know, and gives you a clear framework for putting numbers to reputation. Build brand awareness without “marketing to” the audience Generate more, higher-quality customer or media leads Close the deal and nurture the customer or media relationship Track the ROI of each stage in the process Content is the name of the game now, and PR agencies must be able to prove their worth or risk being swept under with obsolete methods. Inbound PR provides critical guidance for PR growth in the digital era, complete with a practical framework for stimulating that growth.

Digital Disruption in Marketing and Communications

Author: Edoardo Magnotta

Publisher: Routledge

Published: 2019-10-18

Total Pages: 418

ISBN-13: 0429515464

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This book sets out the new frontier of marketing and communication through real case histories. Companies must rethink their traditional approaches to successfully face the upcoming challenges. They must learn how to innovate and change things when they go well. New emerging technologies such as AI and IoT are the new frontiers of the digital transformation that are radically changing the way consumers and companies communicate and engage with each other. Marketing makes a company a change-maker, while communications tell the story to engage customers and stakeholders. The book introduces brand positioning (to match brand values and consumers’ attributes), and brand as human being (to raise trust, loyalty and engagement among customers and stakeholders), through Enel X and its partnership with Formula E in the e-mobility case, and the PMI case (its disruptive effect on tobacco industry). After a deep analysis of the disruptive effects on business models of the digital transformation, the book explores digital communications through the Pietro Coricelli case (how a well-designed digital strategy can raise reputation and sales). The book also provides a new holistic approach and identifies a future leader, through the H-FARM case (how to disrupt business models and education). The book is aimed at researchers, students and practitioners, and provides an improved understanding of marketing and communications, and the evolution of the strategic, organisational, and behavioural model.