-PDF Download- Development Practice Of Digital Business Environment In China EBOOK

Development Practice of Digital Business Environment in China

Author: Xiaolong Li

Publisher: Springer Nature

Published: 2022-02-10

Total Pages: 137

ISBN-13: 9811685274

This book gives an in-depth research on digital business environment as well as its indicators analysis by means of collecting huge data and cases in China. Additionally, it’s on the first try to apply bibliometric method to business environment literature review. The main contents of this book contain the research on the connotation and evaluation indicator system of digital business environment, and a series of excellent practices in improving the business environment in China in the aspects of digital infrastructure construction, digital market order, digital security, digital government application, digital literacy and innovation, etc. The expected readers are scholars who study business environment-related topics, groups interested in digital business environment, businessmen and officials. The most significant features of this book lie in its novel topics and detailed cases, which can help readers to have a more comprehensive and in-depth understanding of China's digital business environment construction.

Digital Business and Sustainable Development

Author: Yongrok Choi

Publisher: Taylor & Francis

Published: 2017-03-16

Total Pages: 176

ISBN-13: 1351779532

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The Internet has ushered in a new era in the economies of networking. With the increasing need for optimization based on these network economies, the IT-based e-business has become a platform for study as well as daily practice. In a similar vein, global warming has raised many issues which come into conflict with traditional research and policies. The Internet revolution has also shifted our society from a government- and company-led economy to a ‘netizen’- and consumer-led business world. This book enlightens us on why a harmonized participation of traditional network members or interested groups is necessary and how we can create values from diverse fields of interests and objectives, including the corporate social responsibility (CSR) and eco-friendly productivity. Digital Business and Sustainable Development integrates the platforms from these two fields of study based on the comparative analysis of Asian and other developing countries.

Doing Business in China Online

Author: Val Kaplan

Publisher:

Published: 2017-02-20

Total Pages: 177

ISBN-13: 9781520627281

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Digital marketing in China is quickly becoming the central element of the overall business strategy for companies entering this rapidly growing market. What makes it particularly challenging for foreign companies is the absence of familiar digital marketing tools such as Facebook, Google, YouTube etc. On the other hand, the presence of the local digital marketing and ecommerce ecosystem, which is relatively unknown outside of China, demands localized approach with new set of strategies.This book covers all aspects of developing successful digital marketing programs for China - from market research to search engine marketing to mobile and social media and other marketing channels.Chinese consumer is also becoming more sophisticated and discerning which leads to intensified competition among product makers and service providers. Local market specifics often require companies to significantly pivot their marketing strategy to adjust to the new reality.Essentially, this is what this book is all about - how foreign companies can adapt their existing marketing practices to Chinese market and devise new effective marketing strategies that deliver real results.The primary focus of this book on online digital marketing is due to two reasons. First, practice proves that it is the most efficient and cost effective channel in China and it is becoming increasingly so. It is also widely predicted that digital aspect of marketing will inevitably become the most important element in overall marketing strategy as people will continue moving more of their traditionally offline activities into online realm.The second reason is the unprecedented proliferation of ecommerce in China. Chinese ecommerce market is already larger than that of US and is predicted to pass $1 trillion mark in 2019. This makes digital marketing a natural choice for promoting anything that can also be bought online, which, in China's case, is pretty much everything. The ability to place a point of sale just a click away from an ad shortens the sales cycle and makes conversions much faster and easier to achieve.This book will not only give you a solid understanding of digital marketing landscape in China but also serve as guide to develop your own marketing strategy for your business.

The Chinese Digital Economy

Author: Ma Huateng

Publisher: Springer Nature

Published: 2021-01-25

Total Pages: 237

ISBN-13: 9813360054

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This book points out that “Internet” is the means, and the digital economy is the result. Therefore, the development of digital economy will inevitably have a profound impact on traditional enterprises and Internet enterprises and become the main way and new driving force for China's innovation and growth. The book starts with the concept of digital economy and reveals the current development of digital economy, how to improve the foundation of digital construction, and the strategies for accelerating digital transformation of various industries, the problems that need to be solved in the development of digital economy and the huge role it will play in promoting society. The book provides a clear blueprint for the government and enterprises to understand and formulate policies and development strategies in the era of digital economy.

The Digitization of Business in China

Author: Young-Chan Kim

Publisher: Springer

Published: 2018-07-20

Total Pages: 276

ISBN-13: 331979048X

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One of the first of its kind, this book examines the digitalization of Chinese businesses both theoretically and practically. Taking a fresh and unique approach, the authors seek to adopt individual theories for each empirical case explored and investigate the dramatic digital transformation that Chinese firms have undergone in recent years. With a particular focus on social networks, the authors observe and analyze the way that digitized applications can interlink with financial systems, developing new capabilities that help to yield competitive advantage. Covering both small to medium sized enterprises (SMEs) and globally orientated multinational enterprises (MNEs), this book is a valuable resource for those researching Asian business, or international business more generally, as well as innovation and technology management.

Transition and Opportunity

Author: Huiyao Wang

Publisher: Springer Nature

Published: 2022

Total Pages: 246

ISBN-13: 9811686033

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This book is open access under a CC BY-NC-ND 4.0 license. Multinational corporations (MNCs) have long played a crucial role in the Chinese economy. This role is one that is set to continue in the post-pandemic era as China works to transit to a high-quality growth model that is more sustainable and innovation-driven. With global experience and front-line involvement in some of the most pressing economic, technological, and environmental issues of our day, leading figures in MNCs and chambers of commerce are well placed to share insights that could potentially contribute to policymaking and development strategies so that everyone can “make the most” of China’s future. This collection of essay aims to share these invaluable insights with a wider audience, offering balanced and diverse perspectives from companies and advocacy groups working on a range of issues related to China’s domestic development, international economic cooperation, and China-US competition. These insights are useful not only for the wider business community, but also for academics, policymakers, students, and anyone trying to deepen their understanding of this exciting period of “transition and opportunity,” and make the most of China’s bright future. .

Internet Development in China and Its Impact on Business Practice

Author: Jianwei Chen

Publisher:

Published: 2000

Total Pages: 33

ISBN-13:

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China Internet Development Report 2020

Author: Chinese Academy of Cyberspace Studies

Publisher: Springer

Published: 2022-07-20

Total Pages: 210

ISBN-13: 9789811699009

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This book systematically summarizes the development process of China Internet in 2020, reveals the strong impact of Internet on China's economic development and social progress, and displays the course of the Chinese people's changes from beneficiary and participant to builder, contributor, and joint maintainer of cyberspace development and security during the Internet development; objectively reflects the development achievements, development status, and development trend of China Internet in 2020, systematically summarizes the main experience in the development of China Internet, and deeply analyzes China's strategic planning, policy actions, development results, practical level and future trend in information infrastructure, network information technology, digital economy, E-government, construction and management of network contents, network security, legal construction of cyberspace, international cyberspace governance, and other aspects; further improves the index system for the development of China Internet and makes an overall assessment of network security and informatization work in 31 provinces (autonomous regions and municipalities directly under the central government, excluding Hong Kong, Macao, and Taiwan) throughout China from 6 aspects, in the hope of reflecting the Internet development level throughout China and individual places comprehensively and accurately. With the important thoughts of General Secretary Xi Jinping on the national cyber development strategy as the main line running through the book, this book collects the latest research results in the domestic Internet field and utilizes the latest cases and authoritative data; featuring rich contents and highlights, this book helps the public readers to better comprehend the rich implications, spiritual essence, and practice requirements of the Internet governance concepts, thoughts, and opinions of General Secretary Xi Jinping and provides an important reference value for the employees in the Internet fields, such as government departments, Internet enterprises, scientific research institutions, colleges, and universities to fully understand and master the development of the China Internet.

Innovation of Digital Economy

Author: Jianlin Zhang

Publisher: Springer Nature

Published: 2023-05-23

Total Pages: 474

ISBN-13: 9819917417

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This book presents a rich selection of 36 real-world cases on how organizations in China explore the new growth pattern, business model innovation, and digital transformation in digital era. The topic of cases varies from digital marketing and Internet brands, the growth of digital platforms, digital transformation and the industrial Internet of things, strategies for cross-border e-commerce companies, and business model innovation in digital era, etc. These cases stem from a diverse set of industry sectors, reporting on best practices and lessons learned. The book shows how organizations strive to find new ways to develop and create new paths to grow in a digital world and shares essential practical insights into digital economy. All cases are presented in a standardized structure in order to provide valuable insights and essential guidance for practitioners, scholars as well as general readers.

China’s Digital Economy: Opportunities and Risks

Author: Ms.Longmei Zhang

Publisher: International Monetary Fund

Published: 2019-01-17

Total Pages: 24

ISBN-13: 1484389700

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China’s digital economy has expanded rapidly in recent years. While average digitalization of the economy remains lower than in advanced economies, digitalization is already high in certain regions and sectors, in particular e-commerce and fintech, and costal regions. Such transformation has boosted productivity growth, with varying impact on employment across sectors. Going forward, digitalization will continue to reshape the Chinese economy by improving efficiency, softening though not reversing, the downward trend of potential growth as the economy matures. The government should play a vital role in maximizing the benefits of digitalization while minimizing related risks, such as potential labor disruption, privacy infringement, emerging oligopolies, and financial risks.