Lanterna Rally

Author: Richard Nodine

Publisher: Pacific Print Media

Published: 1994

Total Pages: 208

ISBN-13: 9780964110007

In his large format, 208 page paperback Mr. Nodine makes clear the recommendations on software, hardware & training, but the emphasis of his book is, "how to create & market services & products using desktop techniques." Half of the book deals with ASSIGNMENTS. Going well beyond the typical newletters & resumes, it shows; where to find the most lucrative jobs, how to develop a printing business without a press, how to charge for products, how to structure a network of subcontractors. The second half discusses information PRODUCTS such as directories, local interest books, tourist guides, how-to-manuals, lifestyle & city magazines. It gives guidelines for developing many of these products & discusses the formula for creating a magazine's advertising rate card. The book publishing section includes examples of database & how-to products that can be compiled & marketed by those who lack literary skills. Nodine explains a multi-pronged book marketing strategy including: how to market your book with little or no ad money, how to exploit free publicity, how to market through radio & TV talk shows & how to enlist celebrity endorsements. There is a valuable resource section & appendix packed with convenient forms to copy & use. Pacific Learning Council, 251 Post Street, San Francisco, CA 94108 (415) 391-4135.