Author: Anders V. Munch
Publisher:
Published: 2012
Total Pages: 131
ISBN-13: 9788772459899
DOWNLOAD EBOOK →Modern design was established as a discipline and a profession in its own right in the postwar decades, but its ideals and creative practices evolved out of art and architecture. This exchange goes back to a romantic dream of the union of all arts and the transgression from art to life as expressed in the writings and practices of both Richard Wagner and William Morris. But the unifications and transgressions have turned out very differently in the interiors of Art Nouveau, the experiments at Bauhaus, the total design of postwar Modernism and in contemporary hybrid constellations between design, art and architecture. This discussion of cultural vision and thinking in totalities is reflected in cases like Verner Panton's interior designs, Arne Jacobsen's SAS Hotel and Peter Behrens' corporate identity for AEG.
Author: David Imhoof
Publisher: Berghahn Books
Published: 2016-07-01
Total Pages: 300
ISBN-13: 178533185X
DOWNLOAD EBOOK →For two centuries, Gesamtkunstwerk—the ideal of the “total work of art”—has exerted a powerful influence over artistic discourse and practice, spurring new forms of collaboration and provoking debates over the political instrumentalization of art. Despite its popular conflation with the work of Richard Wagner, Gesamtkunstwerk’s lineage and legacies extend well beyond German Romanticism, as this wide-ranging collection demonstrates. In eleven compact chapters, scholars from a variety of disciplines trace the idea’s evolution in German-speaking Europe, from its foundations in the early nineteenth century to its manifold articulations and reimaginings in the twentieth century and beyond, providing an uncommonly broad perspective on a distinctly modern cultural form.
Author: Anders V. Munch
Publisher: Aarhus Universitetsforlag
Published: 2021-04-16
Total Pages: 320
ISBN-13: 8772194650
DOWNLOAD EBOOK →The history of modern design and architecture has seen many attempts to embrace and merge different art forms, and to bring art into the framing of everyday life and the organisation of modern society, in a process understood as total design or total architecture. These attempts were historically based on the romanticist idea of merging all art forms into a uniting and transgressing work of art, mostly associated with – but certainly not limited to – Richard Wagner’s theoretical writings and musical dramas. This utopian dream of the Gesamtkunstwerk, or Total Work of Art, was intended both to bring unity to the people and to bring art into the everyday life of their homes, as well as into factories, cities and even modern media. As a result, the experiments ranged from music, poetry and drama to architecture, design, visual communication and city-planning. These ideas of merging art forms into more immersive and transgressive installations or design interventions to change everyday life are widespread today, but their complex and often problematic roots are mostly ignored. Design and architecture have delivered some of the broadest and most influential experiments with the Gesamtkunstwerk, from garden cities for workers and corporate identity design to the German AEG corporation.
Author: Giep Franzen
Publisher: Routledge
Published: 2015-02-12
Total Pages: 588
ISBN-13: 1317454677
DOWNLOAD EBOOK →This innovative work provides a state-of-the-art overview of current thinking about the development of brand strategy. Unlike other books on branding, it approaches successful brand strategy from both the producer and consumer perspectives. "The Science and Art of Branding" makes clear distinctions among the producer's intentions, external brand realities, and consumer's brand perceptions - and explains how to fit them all together to build successful brands. Co-author Sandra Moriarty is also the author of the leading Principles of Advertising textbook, and she and Giep Franzen have filled this volume with practical learning tools for scholars and students of marketing and marketing communications, as well as actual brand managers. The book explains theoretical concepts and illustrates them with real-life examples that include case studies and findings from large-scale market research. Every chapter opens with a mini-case history, and boxed inserts featuring quotes from experts appear throughout the book. "The Science and Art of Branding" also goes much more deeply than other works into the core concept of brand equity, employing new measurement systems only developed over the last few years.
Author: David Mathias
Publisher: Popular Woodworking Books
Published: 2010-09-23
Total Pages: 176
ISBN-13: 9781440302992
DOWNLOAD EBOOK →One hundred years ago Charles and Henry Greene developed a new and distinctive architectural and decorative style that blended Arts & Crafts and Asian influences with California sensibility and obsessive attention to detail. That innovative style is instantly recognizable today. "David Mathias, author of this richly personal appreciation of the Greenes…comes to Greene and Greene from the perspective of an amateur woodworker with a fine aesthetic sense. Through his writing we are able to appreciate the Greenes' houses and furnishings almost as if we were hearing from one of their builders. Through stunning and perceptive new photography, the illustrated spaces and furnishings illuminate the genius of the Greenes' designs, material selection and craft, which has caused so many to celebrate and be seduced by their work…Being a woodworker, Mathias also pays due homage to John and Peter Hall, the Swedish brothers who worked closely with the Greenes on their finest houses. Mathias correctly grasps how without the Halls, the Greenes would lack a significant measure of the reputation that they enjoy today. Relatively few writers have focused exclusively on Greene and Greene, and so it is a privilege whenever a talented one such as Mr. Mathias comes along. Be forewarned that through this book his seduction may become yours, too." Edward R. Bosley, James N. Gamble Director The Gamble House, Pasadena School of Architecture, University of Southern California
Author: Harald Krejci
Publisher: Walther Konig Verlag
Published: 2012
Total Pages: 0
ISBN-13: 9783863351403
DOWNLOAD EBOOK →Utopia Gesamtkunstwerk attempts to analyse a phenomenon, which has been hotly debated for more than 100 years. Avant-garde art, in which the idea of the Gesamtkunstwerk (total/universal art-form) came into bloom, has installed a first shift in meaning of the term as a unit of art and life.The desire to make society more worth living in and the question, which life concepts are still or again valid, always have been at the centre of attention of modernist artistic work. With all due scepticism, contemporary art as well as its theory have increasingly undertaken a re-reading of modernism, seizing the figure of thought of the Gesamtkunstwerk and redefining the project.Especially the younger generation of artists scrutinises its own artistic existence from an ethical viewpoint and discusses a new sense of responsibility in art. The question of the Gesamtkunstwerk, its new or re-interpretation, is both an art historical as well as a social concern, which can give new impetus.This publication on the exhibition Utopia Gesamtkunstwerk begins where Der Hang zum Gesamtkunstwerk ended (Harald Szeemann's landmark show he curated in 1983), and based on more than 50 artists from the 1950s until today presents a new view on the idea of the Gesamtkunstwerk gained from contemporary positions was well as their formation over the last sixty years.Published on the occasion of the exhibition Utopia Gesamtkunstwerk at 21er Haus, Vienna, 20 January - 20 May 2012.
Author: Gülru Necipoğlu
Publisher: Princeton University Press
Published: 2016-03-08
Total Pages: 464
ISBN-13: 0691167281
DOWNLOAD EBOOK →This lavishly illustrated volume is the first major global history of ornament from the Middle Ages to today. Crossing historical and geographical boundaries in unprecedented ways and considering the role of ornament in both art and architecture, Histories of Ornament offers a nuanced examination that integrates medieval, Renaissance, baroque, and modern Euroamerican traditions with their Islamic, Indian, Chinese, and Mesoamerican counterparts. At a time when ornament has re-emerged in architectural practice and is a topic of growing interest to art and architectural historians, the book reveals how the long history of ornament illuminates its global resurgence today. Organized by thematic sections on the significance, influence, and role of ornament, the book addresses ornament's current revival in architecture, its historiography and theories, its transcontinental mobility in medieval and early modern Europe and the Middle East, and its place in the context of industrialization and modernism. Throughout, Histories of Ornament emphasizes the portability and politics of ornament, figuration versus abstraction, cross-cultural dialogues, and the constant negotiation of local and global traditions. Featuring original essays by more than two dozen scholars from around the world, this authoritative and wide-ranging book provides an indispensable reference on the histories of ornament in a global context. Contributors include: Michele Bacci (Fribourg University); Anna Contadini (University of London); Thomas B. F. Cummins (Harvard); Chanchal Dadlani (Wake Forest); Daniela del Pesco (Universita degli Studi Roma Tre); Vittoria Di Palma (USC); Anne Dunlop (University of Melbourne); Marzia Faietti (University of Bologna); María Judith Feliciano (independent scholar); Finbarr Barry Flood (NYU); Jonathan Hay (NYU); Christopher P. Heuer (Clark Art); Rémi Labrusse (Université Paris Ouest Nanterre la Défense); Gülru Necipoğlu (Harvard); Marco Rosario Nobile (University of Palermo); Oya Pancaroğlu (Bosphorus University); Spyros Papapetros (Princeton); Alina Payne (Harvard); Antoine Picon (Harvard); David Pullins (Harvard); Jennifer L. Roberts (Harvard); David J. Roxburgh (Harvard); Hashim Sarkis (MIT); Robin Schuldenfrei (Courtauld); Avinoam Shalem (Columbia); and Gerhard Wolf (KHI, Florence).
Author: Vincent Sherry
Publisher: Cambridge University Press
Published: 2017-01-11
Total Pages: 1579
ISBN-13: 1316720535
DOWNLOAD EBOOK →This Cambridge History of Modernism is the first comprehensive history of modernism in the distinguished Cambridge Histories series. It identifies a distinctive temperament of 'modernism' within the 'modern' period, establishing the circumstances of modernized life as the ground and warrant for an art that becomes 'modernist' by virtue of its demonstrably self-conscious involvement in this modern condition. Following this sensibility from the end of the nineteenth century to the middle of the twentieth, tracking its manifestations across pan-European and transatlantic locations, the forty-three chapters offer a remarkable combination of breadth and focus. Prominent scholars of modernism provide analytical narratives of its literature, music, visual arts, architecture, philosophy, and science, offering circumstantial accounts of its diverse personnel in their many settings. These historically informed readings offer definitive accounts of the major work of twentieth-century cultural history and provide a new cornerstone for the study of modernism in the current century.
Author: Katherine M. Kuenzli
Publisher: Yale University Press
Published: 2019-01-01
Total Pages: 237
ISBN-13: 0300226667
DOWNLOAD EBOOK →The painter, designer, and architect Henry van de Velde (1863–1957) played a crucial role in expanding modernist aesthetics beyond Paris and beyond painting. Opposing growing nationalism around 1900, he sought to make painting the basis of an aesthetic that transcended boundaries between the arts and between nations through his work in Belgium, France, Germany, and the Netherlands. Van de Velde’s designs for homes, museums, and theaters received international recognition. The artist, often associated with the Art Nouveau and Jugendstil, developed a style of abstraction that he taught in his School of Applied Arts in Weimar, the immediate precursor of and model for the Bauhaus. As a leading member of the German Werkbund, he helped shaped the fields of modern architecture and design. This long-awaited book, the first major work on van de Velde in English, firmly positions him as one of the twentieth century’s most influential artists and an essential voice within the modern movement.