Decoding CEO-Speak

Decoding CEO-Speak PDF

Author: Russell Craig

Publisher: University of Toronto Press

Published: 2021-06-29

Total Pages: 259

ISBN-13: 1487533020

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The words of business leaders matter. They can spark action, enhance branding, share knowledge, transmit values, and influence social and cultural behavior. Decoding CEO-Speak critiques the public language of a powerful class of people – the Chief Executive Officers of major companies. Interest in the behavior and thinking of CEOs is not confined to their corporation’s direct stakeholders only: the public is increasingly interested in how CEOs stand on current issues and community debate. Through case study analysis of companies such as News Corporation, BP, Wells Fargo, Satyam, Uber, Canadian National Railway, Tesla, and Boeing, authors Russell Craig and Joel Amernic illustrate ways of mining meaning or decoding a CEO’s written words and speeches. They critically examine a variety of public media, including social media, testimony, and speeches, performed by leaders of major companies. Decoding CEO-Speak demonstrates how monitoring the language of CEOs can yield valuable insights into a company’s policy, strategy, and ethicality; and how it can point to the priorities, values, and personality of the CEO. The book will appeal to CEOs, senior managers, and public relations and media consultants, as well as business professors, students, and corporate stakeholders who want to find otherwise disguised meaning in the words of leaders.

Decoding CEO-Speak

Decoding CEO-Speak PDF

Author: Russell Craig

Publisher: University of Toronto Press

Published: 2021

Total Pages: 259

ISBN-13: 1487505957

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Decoding CEO-Speak monitors the written and oral language of CEOs to reveal its manipulative, enlightening, frustrating, inspiring, and disturbing characteristics.

CEO-Speak

CEO-Speak PDF

Author: Joel Henry Amernic

Publisher: McGill-Queen's Press - MQUP

Published: 2006

Total Pages: 256

ISBN-13: 0773575596

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"Through a rhetorical analysis of the speeches and letters of chief executive officers from Bill Gates to Jack Welch, annual reports to shareholders, press releases, and company newsletters and Websites, Joel Amernic and Russell Craig show that CEOs are elitist exclusionary propagators of an often biased stream of discourse. They examine the Internet as a powerful new platform for CEO-speak and find that the language of CEOs evokes an ideology of neo-liberalism, extreme individualism, hyper-competition, and global capitalism. Raising alarm bells regarding the ethos of corporate leadership, the authors urge the business press, academia, and the accounting and auditing community to take a more critical approach toward corporations." --Résumé de l'éditeur.

CEO-Speak

CEO-Speak PDF

Author: Joel Amernic

Publisher: MQUP

Published: 2006-02-22

Total Pages: 256

ISBN-13: 9780773530379

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CEO-Speak explores the metaphors and persuasive strategies used by leaders at Enron, Microsoft, AOL-TimeWarner, General Electric, IBM, Nortel, Canadian National Railways, Andersen, Disney, and Alcan-Pechiney-Alusuisse. Amernic and Craig show that CEOs are frequently presented as heroes engaged in "the war of business" who can effect astonishing miracles of financial performance and reinvention. Contesting the notion that accounting is objective, CEO-Speak serves as an introduction to the controversies and ambiguities in corporate accountability and provides rich examples of the excesses of corporate communication.

Rapid Business Growth

Rapid Business Growth PDF

Author: Ceo Speak

Publisher: Orient Paperbacks

Published: 2006-11-30

Total Pages: 0

ISBN-13: 9788170946236

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Successful CEOs reveal the secrets of spotting business potential and achieving rapid growth Packed in this uniquely innovative book is the authoritative knowledge and experience of Presidents and CEOs of leading fast-growth companies. These successful business leaders reveal their proven strategies and methods, covering all the key elements needed for achieving rapid business growth: Driving growth by developing new markets Rapid growth by wowing customers Growth in an unstable economy How to tackle business risks Thriving in change: seeking out the high-growth sectors Transiting the different phases of business growth gradual growth versus rapid growth How to finance fast business growth indicators: how to measure success passion the secret ingredient of rapid growth. From inside the minds of CEOs who lead rapidly growing companies, here are invaluable business growth lessons for every business professional, executive and entrepreneur both practical and strategic plans for achieving and sustaining rapid business growth. The various perspectives illustrated offer readers a wide range of valuable insights into the art of aggressive growth. Lessons you can apply and profit from. Real-world lessons you can't get anywhere else. Successful CEOs reveal the secrets of spotting business potential and achieving rapid growth Packed in this uniquely innovative book is the authoritative knowledge and experience of Presidents and CEOs of leading fast-growth companies. These successful business leaders reveal their proven strategies and methods, covering all the key elements needed for achieving rapid business growth: Driving growth by developing new markets Rapid growth by wowing customers Growth in an unstable economy How to tackle business risks Thriving in change: seeking out the high-growth sectors Transiting the different phases of business growth gradual growth versus rapid growth How to finance fast business growth indicators: how to measure success passion the secret ingredient of rapid growth. From inside the minds of CEOs who lead rapidly growing companies, here are invaluable business growth lessons for every business professional, executive and entrepreneur both practical and strategic plans for achieving and sustaining rapid business growth. The various perspectives illustrated offer readers a wide range of valuable insights into the art of aggressive growth. Lessons you can apply and profit from. Real-world lessons you can't get anywhere else.

CEO Excellence

CEO Excellence PDF

Author: Carolyn Dewar

Publisher: Simon and Schuster

Published: 2022-03-15

Total Pages: 384

ISBN-13: 1982179678

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"Based on extensive interviews with today's . . . corporate leaders, this look at how the best CEOs do their jobs focuses on the mindsets and actions that foster an environment of excellence"--

How to Speak Dog

How to Speak Dog PDF

Author: Aline Alexander Newman

Publisher: National Geographic Books

Published: 2013

Total Pages: 180

ISBN-13: 142631373X

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A guide about how to understand a dog's body language and behavior illustrates such key concepts as barking, howling, panting, bared teeth, and wagging tail --

How to Speak Cat

How to Speak Cat PDF

Author: Aline Alexander Newman

Publisher: National Geographic Books

Published: 2015

Total Pages: 180

ISBN-13: 1426318634

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A guide to understanding a cat's body language and behavior, illustrating 55 different feline poses with explanations of their meanings.

Ceos On Business Success

Ceos On Business Success PDF

Author: Ceo Speak

Publisher:

Published:

Total Pages: 0

ISBN-13: 9788170945895

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Top CEOs Reveal the Secrets of Effective Management, Market Leadership and Profits Packed in this uniquely innovative book is the knowledge and experience of some of the biggest-name CEOs in the world. These industry leaders reveal their lifetimes of insights and proven ideas on effective management, motivating others, building and leading a profitable business and making a difference at any level within an organization