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Decoding 2012

Author: Melissa Rossi

Publisher: Chronicle Books

Published: 2011-02-25

Total Pages: 156

ISBN-13: 1452101000

December 21st, 2012. Will it be the end of the world? A new dawn for human civilization? Or are the predictions and prophecies all based on a series of misinterpretations, coincidences, and elaborate hoaxes? In this illustrated and comprehensive look at the science, history, legends, and recent discoveries surrounding the end of the Mayan Long Count calendar, author Melissa Rossi unravels fact from fiction in an effort to determine what's actually in store for humanity. Featuring an introduction by scholar Bruce Scofield, this is an invaluable handbook for anyone who has ever been fascinated by (or afraid of) the mystery of 2012.

Inter- and Intra-subject Variability in Brain Imaging and Decoding

Author: Tzyy-Ping Jung

Publisher: Frontiers Media SA

Published: 2022-01-19

Total Pages: 211

ISBN-13: 2889740870

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Decoding Neural Circuit Structure and Function

Author: Arzu Çelik

Publisher: Springer

Published: 2017-07-24

Total Pages: 518

ISBN-13: 3319573632

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This book offers representative examples from fly and mouse models to illustrate the ongoing success of the synergistic, state-of-the-art strategy, focusing on the ways it enhances our understanding of sensory processing. The authors focus on sensory systems (vision, olfaction), which are particularly powerful models for probing the development, connectivity, and function of neural circuits, to answer this question: How do individual nerve cells functionally cooperate to guide behavioral responses? Two genetically tractable species, mice and flies, together significantly further our understanding of these processes. Current efforts focus on integrating knowledge gained from three interrelated fields of research: (1) understanding how the fates of different cell types are specified during development, (2) revealing the synaptic connections between identified cell types (“connectomics”) using high-resolution three-dimensional circuit anatomy, and (3) causal testing of how iden tified circuit elements contribute to visual perception and behavior.

Decoding the Ethics Code

Author: Celia B. Fisher

Publisher: SAGE Publications

Published: 2016-03-24

Total Pages: 697

ISBN-13: 1483369315

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Revised to reflect the current status of scientific and professional theory, practices, and debate across all facets of ethical decision making, this latest edition of Celia B. Fisher’s acclaimed Decoding the Ethics Code: A Practical Guide for Psychologists demystifies the American Psychological Association’s (APA) Ethical Principles of Psychologists and Code of Conduct. The Fourth Edition explains and puts into practical perspective the format, choice of wording, aspirational principles, and enforceability of the code. Providing in-depth discussions of the foundation and application of each ethical standard to the broad spectrum of scientific, teaching, and professional roles of psychologists, this unique guide helps practitioners effectively use ethical principles and standards to morally conduct their work activities, avoid ethical violations, and, most importantly, preserve and protect the fundamental rights and welfare of those whom they serve.

Decoding Coca-Cola

Author: Robert Crawford

Publisher: Routledge

Published: 2020-12-07

Total Pages: 240

ISBN-13: 1351024019

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This collection of essays delves into the Coke brand to identify and decode its DNA. Unlike other accounts, these essays adopt a global approach to understand this global brand. Bringing together an international and interdisciplinary team of scholars, Decoding Coca-Cola critically interrogates the Coke brand as well its constituent parts. By examining those who have been responsible for creating the images of Coke as well as the audiences that have consumed them, these essays offer a unique and revealing insight into the Coke brand and asks whether Coca-Cola is always has the same meaning. Looking into the core meaning, values, and emotions underpinning the Coca-Cola brand, it provides a unique insight into how global brands are created and positioned. This critical examination of one of the world’s most recognisable brands will be an essential resource for scholars researching and teaching in the fields of marketing, advertising, and communication. Its unique interdisciplinary approach also makes it accessible to scholars working in other humanities fields, including history, media studies, communication studies, and cultural studies.

Decoding Organization

Author: Christopher Grey

Publisher: Cambridge University Press

Published: 2012-03-22

Total Pages: 341

ISBN-13: 1107005450

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A fascinating new work that challenges preconceptions of both Bletchley Park and organization studies.

Electrocorticographic Brain-Computer Interfaces

Author: Mikhail Lebedev

Publisher: Frontiers Media SA

Published: 2022-02-22

Total Pages: 227

ISBN-13: 2889744744

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Topic Editor Christoph Guger is the CEO of Guger Technologies. All other topic editors declare no competing interests with regards to the Research Topic subject.

Advances in Cryptology – EUROCRYPT 2020

Author: Anne Canteaut

Publisher: Springer Nature

Published: 2020-05-01

Total Pages: 823

ISBN-13: 3030457273

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The three volume-set LNCS 12105, 12106, and 12107 constitute the thoroughly refereed proceedings of the 39th Annual International Conference on the Theory and Applications of Cryptographic Techniques, EUROCRYPT 2020, which was due to be held in Zagreb, Croatia, in May 2020. The conference was held virtually due to the COVID-19 pandemic. The 81 full papers presented were carefully reviewed and selected from 375 submissions. The papers are organized into the following topical sections: invited talk; best paper awards; obfuscation and functional encryption; symmetric cryptanalysis; randomness extraction; symmetric cryptography I; secret sharing; fault-attack security; succinct proofs; generic models; secure computation I; quantum I; foundations; isogeny-based cryptography; lattice-based cryptography; symmetric cryptography II; secure computation II; asymmetric cryptanalysis; verifiable delay functions; signatures; attribute-based encryption; side-channel security; non-interactive zero-knowledge; public-key encryption; zero-knowledge; quantum II.

Decoding the Irrational Consumer

Author: Darren Bridger

Publisher: Kogan Page Publishers

Published: 2015-08-03

Total Pages: 224

ISBN-13: 0749473851

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Decoding the Irrational Consumer is written to help marketing practitioners demystify neuromarketing, a relatively new field of marketing research used to understand consumer response to marketing stimuli. Decoding the Irrational Consumer presents in plain terms the key theoretical tools required to implement neuromarketing studies and achieve desired research outcomes. Marketers and researchers will learn how to effectively and confidently brief data processors, and confer with neuroscientists and technicians. They will gain keen understanding of recent developments in behavioural science and data-processing technology, as well as sophisticated neuromarketing tools used to understand subconscious responses including behavioural economics, eye-tracking, implicit response measures, and facial coding. The author discusses when to apply these techniques and others, how to combine them effectively and how to correctly interpret resulting data to generate valuable insights that aid in decision making. The book is also suppotrted by an online guide for students and lecturers with helpful chapter summaries.

Augmentation of Brain Function: Facts, Fiction and Controversy

Author: Mikhail Lebedev

Publisher: Frontiers Media SA

Published: 2018-09-14

Total Pages: 666

ISBN-13: 2889456145

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Volume I, entitled “Augmentation of Brain Functions: Brain-Machine Interfaces”, is a collection of articles on neuroprosthetic technologies that utilize brain-machine interfaces (BMIs). BMIs strive to augment the brain by linking neural activity, recorded invasively or noninvasively, to external devices, such as arm prostheses, exoskeletons that enable bipedal walking, means of communication and technologies that augment attention. In addition to many practical applications, BMIs provide useful research tools for basic science. Several articles cover challenges and controversies in this rapidly developing field, such as ways to improve information transfer rate. BMIs can be applied to the awake state of the brain and to the sleep state, as well. BMIs can augment action planning and decision making. Importantly, BMI operations evoke brain plasticity, which can have long-lasting effects. Advanced neural decoding algorithms that utilize optimal feedback controllers are key to the BMI performance. BMI approach can be combined with the other augmentation methods; such systems are called hybrid BMIs. Overall, it appears that BMI will lead to many powerful and practical brain-augmenting technologies in the future.