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Decode Personality for Organisational Success - A Cosmo-Psycho Tool

Author: Vipul Saxena

Publisher: Notion Press

Published: 2020-01-27

Total Pages: 202

ISBN-13: 9781647336530

Historically, the tenure of most CEOs, business heads and key functional leaders of the best organisations globally have been short-lived despite these leaders being highly talented with credible academic qualifications, high caliber & proven track records. One common factor that came to light was that they failed at a critical point of business decision. The book has been crafted using well-researched & scientifically-analysed data and successfully introduces a new term in the personality spectrum, i.e., Precast Personality. The book argues that it is the Precast Personality of incumbent that plays a predominant role over Apparent Personality acquired through high profile academic/management courses to suit the assigned role resulting into the failure at "a critical point of business decision". The book blends Occult Sciences and Psychology to conceptualize & derive a Theory for decoding Personality to achieve Organisational Success. The book ultimately leads to design a Cosmo-Psycho Tool to decode Personality of incumbent. It effectively answers the following questions: a. What is Precast Personality? b. Do occult sciences have scientific bearing? c. Is there a relationship between occult sciences and new age sciences?

Decode Personality for Organisational Success - A Cosmo-Psycho Tool

Author: Vipul Saxena

Publisher: Notion Press

Published: 2020-02-10

Total Pages: 204

ISBN-13: 1647336546

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Historically, the tenure of most CEOs, business heads and key functional leaders of the best organisations globally have been short-lived despite these leaders being highly talented with credible academic qualifications, high caliber & proven track records. One common factor that came to light was that they failed at a critical point of business decision. The book has been crafted using well-researched & scientifically-analysed data and successfully introduces a new term in the personality spectrum, i.e., Precast Personality. The book argues that it is the Precast Personality of incumbent that plays a predominant role over Apparent Personality acquired through high profile academic/management courses to suit the assigned role resulting into the failure at “a critical point of business decision”. The book blends Occult Sciences and Psychology to conceptualize & derive a Theory for decoding Personality to achieve Organisational Success. The book ultimately leads to design a Cosmo-Psycho Tool to decode Personality of incumbent. It effectively answers the following questions: a. What is Precast Personality? b. Do occult sciences have scientific bearing? c. Is there a relationship between occult sciences and new age sciences?

The Wisdom of Psychopaths

Author: Kevin Dutton

Publisher: Doubleday Canada

Published: 2012-10-16

Total Pages: 284

ISBN-13: 0385677197

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Psychopath. The word conjurs up images of serial killers, rapists, suicide bombers, gangsters. But think again: you could probably benefit from being a little more psychopathic yourself. Psychologist Kevin Dutton has made a speciality of psychopathy, and is on first-name terms with many notorious killers. But unlike those incarcerated psychopaths, and all those depicted in movies and crime fiction, most are not violent, he explains. In fact, says Prof Dutton, they have a lot of good things going for them. Psychopaths are fearless, confident, charismatic and focused--qualities tailor-made for success in today's society. The Wisdom of Psychopaths is an intellectual rollercoaster ride that combines lightning-hot science with unprecedented access to secret monasteries, Special Forces training camps, and high-security hospitals. In it, you will meet serial killers, war heroes, financiers, movie stars and attorneys--and discover that beneath the hype and popular characterization, psychopaths have something to teach us. Like the knobs on a mixing deck, psychopathy is graded. And finding the right combination of psychopathic traits, sampled and mixed at carefully calibrated volumes, can put us ahead of the game.

Psycho-Cybernetics (Updated and Expanded)

Author: Maxwell Maltz

Publisher: Souvenir Press

Published: 2022-09-08

Total Pages: 336

ISBN-13: 1800812930

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The landmark self-help bestseller that has inspired and enhanced the lives of more than 30 million readers. In this updated edition, with a new introduction and editorial commentary by Matt Furey, president of the Psycho-Cybernetics Foundation, the original 1960 text has been annotated and amplified to make Maxwell Maltz's message even more relevant for the contemporary reader. Maltz was the first researcher and author to explain how the self-image (a term he popularized) has complete control over an individual's ability to achieve, or fail to achieve, any goal. He developed techniques for improving and managing self-image visualization, mental rehearsal and relaxation which have informed and inspired countless motivational gurus, sports psychologists, and self-help practitioners for more than sixty years. Rooted in solid science, the classic teachings in Psycho-Cybernetics continue to provide a prescription for thinking and acting that lead to life-enhancing, quantifiable results.

About Face

Author: Dan Hill

Publisher: Kogan Page Publishers

Published: 2010-09-03

Total Pages: 208

ISBN-13: 0749459239

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Once advertising was all about being 'on-message' and getting talking points right. But breakthroughs in brain science have confirmed what we all know but don't often admit to in business: people are primarily emotional decision-makers. From podcasting, blogs and forums to interactive ads in stations, the heart of the matter is now the consumer's experience as opposed to the company's marketing message. About Face shows how 21st century advertising can realize success by being 'on-emotion' first and foremost. Using data from eye tracking and facial coding to analyse consumer responses, About Face demonstrates exactly which advertising strategies are successful and why. Moving beyond the old Ps of product, price, place and promotion, Dan Hill outlines ten rules for emotionally effective advertising including simplicity, familiarity, relevancy and believability. Emotions rule decision making. About Face shows you that by focussing on the three new Ps of passion, purpose and personality, your campaigns can become more effective and emotionally engaging, taking you closer to the consumer.

Employee Engagement

Author: Vipul Saxena

Publisher: Notion Press

Published: 2019-04-01

Total Pages: 258

ISBN-13: 1684667569

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In the current market scenario, Employee engagement has been identified as key strategic challenge for corporates globally, and it has been accepted that it has bearing on organisational performance. At present, in pursuit to achieve targeted employee engagement level, most corporates are resorting to adapt employee engagement policies that are in vouge among contemporary industries, without even vetting relevance. Hence, when the results are placed against the management impetus on these policies; this lead to many unanswered questions such as, Do employee engagement and employee well-being complement each other ? Is there a universal recipe to boost organisational performance? This book is written based on quantitative research of a sample of over 1000 employees of over 15 industries of different sizes & geographical locations. The data collected has been scientifically analysed to reach conclusion and shared as the content of the book. The research study lead to casting a Conceptual Model that would be useful globally for organisations seeking employee engagement to boost organisational performance.

The Psychology of the Language Learner

Author: Zoltán Dörnyei

Publisher: Routledge

Published: 2014-04-04

Total Pages: 283

ISBN-13: 1135704783

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The scope of individual learner differences is broad, yet there is no current, comprehensive, and unified volume that provides an overview of the considerable amount of research conducted on various language learner differences, until now.

Capitalism and Desire

Author: Todd McGowan

Publisher: Columbia University Press

Published: 2016-09-20

Total Pages: 305

ISBN-13: 0231542216

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Despite creating vast inequalities and propping up reactionary world regimes, capitalism has many passionate defenders—but not because of what it withholds from some and gives to others. Capitalism dominates, Todd McGowan argues, because it mimics the structure of our desire while hiding the trauma that the system inflicts upon it. People from all backgrounds enjoy what capitalism provides, but at the same time are told more and better is yet to come. Capitalism traps us through an incomplete satisfaction that compels us after the new, the better, and the more. Capitalism's parasitic relationship to our desires gives it the illusion of corresponding to our natural impulses, which is how capitalism's defenders characterize it. By understanding this psychic strategy, McGowan hopes to divest us of our addiction to capitalist enrichment and help us rediscover enjoyment as we actually experienced it. By locating it in the present, McGowan frees us from our attachment to a better future and the belief that capitalism is an essential outgrowth of human nature. From this perspective, our economic, social, and political worlds open up to real political change. Eloquent and enlivened by examples from film, television, consumer culture, and everyday life, Capitalism and Desire brings a new, psychoanalytically grounded approach to political and social theory.

The New Way Of The World

Author: Pierre Dardot

Publisher: Verso Books

Published: 2014-02-04

Total Pages: 353

ISBN-13: 1781681767

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What is new about neoliberalism? Pierre Dardot and Christian Laval contend that it is more than just a new economic paradigm — it is a system for transforming the human subject. Rather than a return to classic liberalism, or the restoration of a ‘pure’, unconstrained market, neoliberalism envisages the modern corporation as a model for government, conjuring a future in which society is nothing other than a web of market-based relations. Cutting through contemporary misunderstandings about its genesis and prevalence, Dardot and Laval distil neoliberalism to its core meaning and examine how it might be challenged on new political and intellectual terms.