The Business Model Canvas as a Tool of Marketing Mix

The Business Model Canvas as a Tool of Marketing Mix PDF

Author: Anastazia Spajic

Publisher: GRIN Verlag

Published: 2021-09-09

Total Pages: 20

ISBN-13: 3346484459

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Essay from the year 2020 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of Applied Sciences Essen, language: English, abstract: Success - a catchphrase that plays a significant role in today's society. Since success must be visible nowadays and the diligence behind it has lost importance, many entrepreneurs are under very high pressure to perform. They are therefore faced with high challenges that they have to overcome. One of the challenges is to increase the value of the company, so every entrepreneur must be clear about how much the respective company is worth. In order to run a company successfully and to achieve success automatically, it is of particular importance for company managers to have a comprehensive understanding of the functional processes of the company. In order to understand these extremely important functional processes, there is the so-called "Business Model Canvas", which can help to better understand. The Business Model Canvas acts as a planning tool, for designing new business models or for revising older business models. The planning tool was developed by Alexander Osterwalder. The concept was first introduced in the book "Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers", written by Osterwalder and co-author Yves Pigneur. In the meantime, the book has even become a bestseller, which of course speaks for the concept. The main target group of the literature are entrepreneurs, whose aim is to bring their ideas to the market as innovative, competitive projects. In the further course of this work, the Business Model Canvas will first be defined in detail and its functionality will be explained. Then another planning tool is introduced called "Marketing Mix". This is also defined and its procedure is described. This detailed description of both tools is very important to understand their connection. The last section serves to explainwhy the business model canvas is a tool for creating the marketing mix.

Das Business Model Canvas als Instrument im Marketing Mix

Das Business Model Canvas als Instrument im Marketing Mix PDF

Author:

Publisher: GRIN Verlag

Published: 2021-02-24

Total Pages: 22

ISBN-13: 3346352323

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Essay aus dem Jahr 2020 im Fachbereich BWL - Allgemeines, Note: 1,3, FOM Hochschule für Oekonomie & Management gemeinnützige GmbH, München früher Fachhochschule, Sprache: Deutsch, Abstract: Die vorliegende Arbeit umfasst das Business Model Canvas sowie der Marketing Mix. Dabei wird der Zusammenhang vom Business Model Canvas als Instrument im Marketing Mix untersucht. Das Ziel dieser Arbeit ist, den Business Model Canvas und den Marketing Mix zu analysieren und diskutieren. Zunächst wird in Kapitel 2 der Begriff Konzept- Innovation erläutert, welcher sich aus unterschiedlichen Bedeutungen zusammengesetzt. In Kapitel 3 wird die Begrifflichkeit des Geschäftsmodells untersucht. Gefolgt vom Kapitel 4 wird das Business Model Canvas genauer dargestellt. Daraufhin werden in Kapitel 5 der Marketing Mix und in Kapitel 6 werden die wichtigsten Aspekte von der Arbeit zusammengeführt und mit einer Schlussbetrachtung beendet.

Concept und Business Planning. Business Plan, Business Model Canvas

Concept und Business Planning. Business Plan, Business Model Canvas PDF

Author:

Publisher: GRIN Verlag

Published: 2023-12-20

Total Pages: 27

ISBN-13: 3346985679

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Einsendeaufgabe aus dem Jahr 2022 im Fachbereich BWL - Sonstiges, Note: 1,3, SRH Fernhochschule, Sprache: Deutsch, Abstract: Diese Einsendeaufgabe umfasst drei Teilaufgaben. In der ersten Teilaufgabe wird der Businessplan genauer betrachtet. Dabei wird zunächst erklärt was ein Businessplan eigentlich ist, wie er sich aufbaut und welche Ziele er verfolgt. Neben dem Businessplan wird ein weiteres Modell, das Business-Model- Canvas, mit den gleichen Parametern vorgestellt. Am Ende dieser Teilaufgabe werden die beiden Modelle auf Ihre Unterschiede zueinander untersucht. In der zweiten Teilaufgabe werden Marketing und Vertrieb als Teil ihres Businessplans vorgestellt. Die dritte Teilaufgabe beschäftigt sich mit dem Sinn und den Grenzen eines Businessplans.

Business Model Generation

Business Model Generation PDF

Author: Alexander Osterwalder

Publisher: John Wiley & Sons

Published: 2013-02-01

Total Pages: 295

ISBN-13: 1118656407

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Business Model Generation is a handbook for visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow's enterprises. If your organization needs to adapt to harsh new realities, but you don't yet have a strategy that will get you out in front of your competitors, you need Business Model Generation. Co-created by 470 "Business Model Canvas" practitioners from 45 countries, the book features a beautiful, highly visual, 4-color design that takes powerful strategic ideas and tools, and makes them easy to implement in your organization. It explains the most common Business Model patterns, based on concepts from leading business thinkers, and helps you reinterpret them for your own context. You will learn how to systematically understand, design, and implement a game-changing business model--or analyze and renovate an old one. Along the way, you'll understand at a much deeper level your customers, distribution channels, partners, revenue streams, costs, and your core value proposition. Business Model Generation features practical innovation techniques used today by leading consultants and companies worldwide, including 3M, Ericsson, Capgemini, Deloitte, and others. Designed for doers, it is for those ready to abandon outmoded thinking and embrace new models of value creation: for executives, consultants, entrepreneurs, and leaders of all organizations. If you're ready to change the rules, you belong to "the business model generation!"

Business Model Innovation

Business Model Innovation PDF

Author: Constantinos Markides

Publisher: Cambridge University Press

Published: 2023-06-29

Total Pages: 119

ISBN-13: 1108999174

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Digital technologies have allowed for the proliferation of new business models, something that has attracted the attention of academic research. Much of this research has focused on (i) understanding what a business model is and its theoretical connection to the concept of strategy, and (ii) exploring what business model innovation is and what its sources and outcomes are. Less work has gone into studying the issues that established firms face in business model innovation – such as how to respond to the arrival of a disruptive business model in one's industry, or how to compete with dual business models or how to migrate from one business model to another. This Element approaches the topic of business model innovation from the perspective of the established firm and examines the unique strategic and organizational issues that big, established companies face when a new business model enters their markets.

Running Lean

Running Lean PDF

Author: Ash Maurya

Publisher: "O'Reilly Media, Inc."

Published: 2012-02-28

Total Pages: 239

ISBN-13: 1449305172

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Offers a systematic approach to product/market fit, discussing customer involvment, optimal time to obtain funding, and when to change the plan.

The Business Model of the Walt Disney Company

The Business Model of the Walt Disney Company PDF

Author: Paul Petersen

Publisher: GRIN Verlag

Published: 2018-04-05

Total Pages: 26

ISBN-13: 3668678820

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Seminar paper from the year 2017 in the subject Business economics - Business Management, Corporate Governance, grade: 1,5, Cologne Business School Köln, language: English, abstract: The Walt Disney Company is one of the biggest entertainment and media conglomerates around the world. The primary driver of the company's business success is the wide range of entertainment experiences that Disney delivers through its five major business segments. Multiple channels like television, music, film, parks or toy stores are important parts of the merchandising and distribution activities that bring value to the company as a component of the total revenue machinery. Disney's growth strategy follows international expansion activities including investments in new business, companies or business and product lines. The paper begins with an overview about the Walt Disney Company and its principal financial and management information. Afterwards there will be a brief outline about Disney's business segments, target groups and markets that the company is currently operating in. Particularly interesting is the huge network of cross-branding partners that allows Disney to communicate its content marketing messages directly to the target groups. Subsequently there are detailed information about the current market share in Disney's different business segments compared to its competitors in the respective industry. The paper also reveals a study that ranked Disney according to its popularity and reputation around the world. Then there are some information about the founder of Disney and how he established the company from a startup to a recognized global company. In the main part there will be a description and explanation of the company's revenue model and afterwards a SWOT analysis that exhibits in detail which strengths, possibilities, weaknesses and threats the company is facing right now. Finally the paper reveals some solutions on how Disney could approach its weaknesses and threats and entails some suggestions on how to refine the current strategy of Disney. At the end there will be an evaluation of Disney's business model and its potential concerning its competitiveness within the industry.

The Process of Business Model Innovation

The Process of Business Model Innovation PDF

Author: Georg Stampfl

Publisher: Springer

Published: 2015-12-03

Total Pages: 271

ISBN-13: 3658112662

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Georg Stampfl explores in detail the nature of business model innovation processes in established companies from the organizational and the individual perspective. He outlines when and why the process of business model innovation is started, how the process of business model innovation unfolds and what contributes to or inhibits success. Moreover, the author investigates how individuals discover new business models and how innovation teams collaborate in business model innovation projects. Based on these insights the author provides helpful guidelines on how companies can tackle the business model innovation challenge.

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