Lanterna Rally
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Innovation in Methodology and Practice in Language Learning
Author: Christopher Williams
Publisher: Cambridge Scholars Publishing
Published: 2015-09-04
Total Pages: 535
ISBN-13: 1443881538
DOWNLOAD EBOOK →This volume is composed of 24 papers originally presented as talks at the VIII National Conference of the Italian Association of University Language Centres (Associazione Italiana dei Centri Linguistici Universitari: AICLU), held at the University of Foggia, Italy, between 30 May and 1st June 2013. The contributions fall into five sections: 1) keynote addresses from plenary speakers; 2) innovative challenges for language centres; 3) new developments in teaching language for specific purposes; 4) proposals and case studies in Content and Language Integrated Learning; and 5) the use of new technologies in language learning. 18 papers are in English, four in Italian, one in French and one in German. The fact that three-quarters of the papers are in English reflects the way English has become the lingua franca of academic conferences today. However, in keeping with the ethos of CercleS (Confédération Européenne des Centres de Langues de l’Enseignement Supérieur, the pan-European organisation to which AICLU belongs), which is strongly committed to promoting plurilingualism, it was crucial that contributions would also be accepted in other languages. The volume represents the ‘state of the art’ in the field of language teaching and theory in university language centres not only in Italy, but also in other parts of Europe and the Mediterranean, and testifies to the rich variety of ways in which these centres are adapting and thriving in rapidly changing times.
Employment Litigation
Author: Susan Potter Norton
Publisher: American Bar Association
Published: 2005
Total Pages: 511
ISBN-13: 1590315693
DOWNLOAD EBOOK →This new addition to the Model Jury Instructions series provides clear and balanced instructions for presentation to juries in employment litigation. These models accurately and impartially present the elements and critical definitions of patent law in language that is understandable and familiar to the average juror. The instructions allow for easy adaptation to particular cases or points. A CD-ROM of the jury instructions is included with the book.
Product Distribution and Marketing
The ... Beverage Marketing Directory
National Beverage Marketing Directory
Brand Meaning
Author: Mark Batey
Publisher: Routledge
Published: 2015-12-07
Total Pages: 324
ISBN-13: 1317558014
DOWNLOAD EBOOK →This second edition of Brand Meaning lays out new territory for the understanding of how brands both acquire and provide meaning. The author draws on his experience with leading international companies to propose a compelling framework for the conscious and unconscious ways in which people connect with products and brands. Revised and updated, it contains contemporary as well as classic examples of brand meaning in practice from various countries, and expands on the theory, methods and applications of brand meaning. The book’s multidisciplinary approach and concise yet comprehensive content makes it an ideal supplemental reader for undergraduate, graduate, and MBA courses, as well as valuable reading for practitioners in the fields of marketing, advertising and consumer research. For more information, visit www.brandmeaning.com.
Contracts
Author: Edward Allan Farnsworth
Publisher:
Published: 2013
Total Pages: 0
ISBN-13: 9781609300975
DOWNLOAD EBOOK →This casebook traces the development of contract law in the English and American common law traditions. Like earlier editions, the 8th edition features authoritative introductions to major topics, carefully selected cases, and well-tailored notes and problems. The casebook is ecumenical in its outlook, presenting a well-balanced approach to the study of contract law without ever losing sight of the importance of doctrine in all its detail. Cases are situated within a variety of disciplines - history, economics, philosophy, and ethics--and present the law in a variety of settings - commercial, familial, employment, and sports and entertainment. The 8th edition will feel familiar yet fresh to current users and both exciting and comfortable to newcomers to contracts or to this casebook.
The Alcohol Textbook
Integrated Marketing Communications
Author: David Pickton
Publisher: Financial Times/Prentice Hall
Published: 2005
Total Pages: 761
ISBN-13: 9780273676454
DOWNLOAD EBOOK →Net/pickton to find additional valuable teaching and learning materials. David Pickton is Head of the Marketing Department at Leicester Business School, De Montfort University. Amanda Broderick is Senior Lecturer in Marketing and Head of Research in the Marketing Group at Aston Business School.
