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Cybermarketing

Author: Pauline Bickerton

Publisher: Routledge

Published: 2007-06-01

Total Pages: 372

ISBN-13: 1136412220

'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the first edition by: * Increasing the up to date case material * Having a live Internet site to support the book * Adding a collection of key URLs for market research purposes * Adding a new section on marketing information systems * More coverage on electronic direct and 1 to 1 marketing * Covering intranets for Marcomms in more depth * Building on 'Justifying the Business Case' * Updated and expanded information on pricing and branding. This new edition, confirms 'Cybermarketing' as both the most comprehensive and accessible guide to the net for marketing professionals at all levels.

Internet Marketing Research: Theory and Practice

Author: Lee, Ook

Publisher: IGI Global

Published: 2000-07-01

Total Pages: 272

ISBN-13: 1930708890

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Internet marketing has become an important issue for many businesses around the world which have any form of commercial presence on the net. It is often perceived that doing business on the Internet mostly requires competency in the technology area. However as many dot com companies are failing due to lack of revenue generation, which could be induced by the inadequate marketing and marketing research, practitioners and scholars of e-commerce are keen to obtain a better understanding of the whole phenomenon of Internet marketing. To understand what's working as an Internet marketing strategy or tactic, one needs to conduct marketing research using rigorous statistical methodology.

E-Commerce

Author: Mamta Bhusry

Publisher: Firewall Media

Published: 2005

Total Pages: 230

ISBN-13: 9788170081197

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Introduction to Marketing

Author: Johan Botha

Publisher: Juta and Company Ltd

Published: 2005-09

Total Pages: 348

ISBN-13: 9780702165115

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With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.

Marketing Management

Author: M. C. Cant

Publisher: Juta and Company Ltd

Published: 2009

Total Pages: 628

ISBN-13: 9780702171888

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Focusing on the environment, market research, buyer behavior, cyber marketing, and positioning, this newly revised edition based primarily on South African companies provides a comprehensive overview of marketing theory.

Cybermarketing

Author: Philippe D. Monnier

Publisher:

Published: 1999

Total Pages: 146

ISBN-13:

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"Guide on how to make use of commercial possibilities of the Internet aimed at enterprise managers in developing countries"--T.p. verso.

Journal of Marketing

Author:

Publisher:

Published: 1998

Total Pages: 556

ISBN-13:

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Does Marketing Need Reform?

Author: Jagdish N Sheth

Publisher: Routledge

Published: 2015-01-28

Total Pages: 361

ISBN-13: 1317472888

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Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.

Marketing Plans

Author: Malcolm McDonald

Publisher: Butterworth-Heinemann

Published: 1999-05-05

Total Pages: 578

ISBN-13: 0080569560

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At last marketing managers and business executives concerned with profitability and sustained growth of their organisation have at their fingertips a practical guide which tells them how to prepare and use a marketing plan. In this new edition of Marketing Plans, one of the world's leading marketing educators has greatly expanded his book to include the key recent developments in marketing techniques and a range of practical marketing tools. In Marketing Plans, the whole process of marketing planning - from initial assessment of a company's business plan to the steps necessary to ensure a company achieves its profit targets - is fully explained. There is an additional section which provides a step-by-step 'this is how you do it' guide to devising your own marketing plan, combining the very best of current practice with the necessary theoretical background. Marketers, executives and students studying for CIM and CAM exams will find the application of basic marketing principles to sound business practice invaluable. For tutors, there is a comprehensive resource pack containing OHP masters, chapter-by-chapter tutor notes, examples of real marketing plans, case studies for classroom use and interactive exercises on floppy disks. An international marketing bestseller New two colour internal design with new page layout and features providing maximum clarity Focuses on key recent developments in marketing techniques and provides a range of practical marketing tools

Successful Marketing Communications

Author: Cathy Ace

Publisher: Routledge

Published: 2012-06-14

Total Pages: 223

ISBN-13: 113636126X

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'Successful Marketing Communications' is a comprehensive, introductory text that takes a very practical approach to the subject of marketing communications. The text clearly covers all of the marketing communications content from certificate to advanced level and is ideal for students who need to gain a practical insight into promotional planning and implementation. Written in plain English and with great web references throughout, the text offers truly practical insights into how to successfully find, brief and manage marketing communications service providers. The book is backed up by a companion website containing the most up-to-date resources and examples.