Cutting Edge Advertising

Cutting Edge Advertising PDF

Author: Jim Aitchison

Publisher: FT Press

Published: 2012-12-11

Total Pages: 596

ISBN-13: 0133412334

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Now revised and updated, this classic book is still the definitive step-by-step guide to creating cutting edge print ads. It covers everything from how advertising works, how brand-building methodologies are changing, how to get an idea, and how copy and art should be crafted. It demystifies the advertising creative process, with page after page of practical, inspiring and often controversial advice from such masters as David Abbott, Bob Barrie, Tim Delaney, David Droga, Neil French, Marcello Serpa, and dozens more. Over 200 print ads and case histories reveal the creative processes at work in world-famous agencies in the US, UK, Asia and Australia. This new edition also includes an exclusive section featuring winning ads from the World Press Awards. No other book takes you on such a journey through the minds of advertising¿s creative leaders.

Knives on the Cutting Edge

Knives on the Cutting Edge PDF

Author: Bob Macdonald

Publisher: Scarletta Press

Published: 2012

Total Pages: 184

ISBN-13: 0983021988

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Meld your mind with your palate with this in-depth look at the culinary ventures of many great chefs and restaurants, and an examination of some of the most current megatrends in dining and wining experiences.

The Cutting Edge

The Cutting Edge PDF

Author: David Lansky

Publisher: Xlibris Corporation

Published: 2013-11-25

Total Pages: 201

ISBN-13: 1493121286

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The Cutting Edge, a satirical novel in two parts, presents a clear-sighted critique of the current state of academia. Set in a SUNY campus, diary entries that may or may not have been written by a student depict an environment marked by a series of contradictions guaranteed to discourage intellectual growth: a school mission statement that voices a commitment to social justice, academic freedom and a Student Code of Conduct that prohibits student demonstrations; administrative decisions to spy on students; a campus police force bent on uncovering student crime and collective punishment for residents living in dorms that are rarely cleaned; rising tuition costs coupled with declining academic standards leaving students up to their elbows in debt and ill-prepared for employment in a declining economy. Fortunately, there is a lone voice in the wilderness, a Professor who—despite knowing that he's teaching after the death of the book—continues to lay out an analysis of contemporary life where prisons, shopping malls and Walmart stores blight the landscape and barbarians run the universities. He wages the good fight for the rights of students against an administration that resembles a constitutional monarchy and budget cuts that ultimately lead to his death, yet his is the last voice the reader hears as the novel ends. In the second part of the novel, his memoir, we get the Professor's delineation of all that's wrong in present-day life. Without giving too much away, suffice it to say that finance capital, real estate speculation, and the postmodern condition are discussed. —Dawn Esposito, St. John's University The Cutting Edge is a novel of powerful imagination, rollicking humour, profound insight and deep political commitment. The novel is divided into two parts. The first is The College Essays of Jenny Delight. No one is quite sure who Jenny is. It is an obvious pseudonym since there is no student by this name at the college she attends. It is a hilarious section laced with social and personal insight as Jenny tries to understand the world around her, often using categories she's learning, sometimes the most abstract categories available, and infusing them with vivid meaning. The second section, Bill of Sale, is the posthumously-discovered manuscript of Sociology Professor Fred Snyder. It is a harrowing account of very vulnerable and often screwed-up people who are totally against their society. It is a section revealing, with extraordinary power, the ruthlessness of contemporary capitalism and its relentless destructive force. The Cutting Edge is one hell of a book! —Robert Roth, author of Health Proxy At once funny and dead serious, The Cutting Edge tells it like it is about the situation of public higher education in the early 21st-century United States. Sociology professor Fred Snyder—nostalgic for the era of Marcuse and the New Left, eternally at war with the college administration, committed to the ethical and political development of his students—is a wonderful creation. Skillfully narrated from several overlapping points of view, this satirical novel cuts to the chase in its astute portrayal of the connections between contemporary capitalism and the working-class college experience. —Barbara Foley, Rutgers University The Cutting Edge is at once a meeting of teachers and students under conditions of critical hilarity, and a deeply empathetic portrait of where the commitment to re-craft our learning environments in line with their most abiding promise might lead us if we attend closely as the author does to the poignancy of the stories all around us. It rewards readers with an insightful view on a delicate landscape often overlooked. —Randy Martin, New York University

Creo Manufacturing 2.0 For Designers and Machinists

Creo Manufacturing 2.0 For Designers and Machinists PDF

Author: Gaurav Verma

Publisher: CADCAMCAE Works

Published: 2014-03-19

Total Pages: 275

ISBN-13:

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The book is intended for those who want to learn Manufacturing aspects with the help of CAM software. Creo has a hidden CAM power that we have tried to show through the book. This book has explained all the software aspects with the practical manufacturing knowledge. If you find any kind of difficulty or any type of help, you can straight away write to me at [email protected]. I would be very glad to help you.

The Radio Station

The Radio Station PDF

Author: Michael C Keith

Publisher: Taylor & Francis

Published: 2012-09-10

Total Pages: 364

ISBN-13: 1136027939

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This book is bible for beginning radio professionals: the complete, definitive guide to the internal workings of radio stations and the radio industry. Not only will you begin understand how each job at a radio station is best performed, you will learn how it meshes with those of the rest of the radio station staff. If you are uncertain of your career goals, this book provides a solid foundation in who does what, when, and why. The Radio Station details all departments within a radio station. Topics explained include satellite radio, Web radio, AM stereo, cable and podcasting. Also, mergers and consolidation, future prospects, new digital technologies. This edition is loaded with new illustrations, feature boxes and quotes from industry pros, bringing it all together for the reader. Going strong after 20 years The Radio Station is now in its eighth edition and long considered the standard work on this audio medium. It remains a concise and candid guide to the internal workings of radio stations and the radio industry, explaining the functions performed successfully within every well-run station.

The Cutting Edge

The Cutting Edge PDF

Author: Leslie Cavendish

Publisher: Alma Books

Published: 2018-02-27

Total Pages: 0

ISBN-13: 9781846884313

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The Beatles' hair changed the world. As their increasingly wild, untamed manes grew, to the horror of parents everywhere, they set off a cultural revolution as the most tangible symbol of the Sixties' psychedelic dream of peace, love and playful rebellion. In the midst of this epochal change was Leslie Cavendish, hairdresser to the Beatles and some of the greatest stars of the music and entertainment industry. But just how did a fifteen-year-old Jewish school dropout from an undistinguished North London suburb, with no particular artistic talent or showbusiness connections, end up literally at the cutting edge of Sixties' fashion in just four years? His story – honest, always entertaining and inspiring – parallels the meteoric rise of the Beatles themselves, and is no less astounding.

Keith's Radio Station

Keith's Radio Station PDF

Author: John Allen Hendricks

Publisher: CRC Press

Published: 2014-08-07

Total Pages: 530

ISBN-13: 1136027866

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Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why. This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies. New to this edition: New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technology A thorough examination of Internet radio, online music services, and mobile listening devices An analysis of how new technologies have fragmented the advertising dollar A discussion of station website content and promotional usage of social media A revised examination of technologically advanced strategies used in traffic and billing departments Updated, full-color photos and illustrations. The new companion website features content for both students and instructors, including an instructors’ manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources.

The Radio Station

The Radio Station PDF

Author: John Allen Hendricks

Publisher: Routledge

Published: 2018-05-01

Total Pages: 458

ISBN-13: 1351816330

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The Radio Station offers a concise and insightful guide to all aspects of radio broadcasting, streaming, and podcasting. This book’s tenth edition continues its long tradition of guiding readers to a solid understanding of who does what, when, and why in a professionally managed station. This new edition explains what "radio" in America has been, where it is today, and where it is going, covering the basics of how programming is produced, financed, delivered and promoted via terrestrial and satellite broadcasting, streaming and podcasting, John Allen Hendricks and Bruce Mims examine radio and its future within a framework of existing and emerging technologies. The companion website is new revised with content for instructors, including an instructors’ manual and test questions. Students will discover an expanded library of audio interviews with leading industry professionals in addition to practice quizzes and links to additional resources.

Capital Region Radio: 1920-2011

Capital Region Radio: 1920-2011 PDF

Author: Rick Kelly and John Gabriel

Publisher: Arcadia Publishing

Published: 2014-03-24

Total Pages: 128

ISBN-13: 0738598461

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The General Electric Company, with one of its main plants in Schenectady, began experimental broadcasts in conjunction with Union College in the early 1900s. When WGY officially began broadcasting in February 1922, General Electric started a long and storied history of pioneering radio technology and programming that set the pace for worldwide broadcast development. Capital Region Radio pioneer WGY provided entertainment and news nationally during World War II, WTRY kept listeners updated during the blackout of 1965, and WOKO introduced rock and roll to the area. Thousands of schoolchildren from Utica and Pittsfield woke on snowy winter mornings to hear WGY's Bill Edwardsen read the school closing announcements, and listeners enjoyed entertainment from Boom Boom Brannigan and Don Weeks. Capital Region Radio: 1920-2011 offers a glimpse into the programs and personalities of local radio from its early days to recent years.