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Media Strategies for Marketing Places in Crisis

Author: Eli Avraham

Publisher: Routledge

Published: 2012-05-31

Total Pages: 257

ISBN-13: 1136378413

Growing competition between countries and cities over attracting infrastructure, investment, tourists, capital and national and international status mean that today, a negative image is more harmful than ever. Whatever the cause of the negative image, places perceived as dangerous, frightening, or boring are at a distinct disadvantage. Many decision makers and marketers stand by helplessly, frustrated by their knowledge that in most cases, their city's negative image is not based on well-grounded facts. Given that stereotypes are not easily changed or dismissed, the challenge facing these decision makers is great. Analyses of many case studies show interesting examples of places that tried to change a negative image into a positive one, in order to bringing back tourists, investors and residents. Although a great deal of knowledge about crisis communications has accumulated in recent years, very little has been written about strategies to improve places' negative images. The aim of "Media Strategies for Marketing Places in Crisis" is to discuss the various dimensions of an image crisis and different strategies to overcome it, both in practice and theory. "Media Strategies for Marketing Places in Crisis" is based on the careful analysis of dozens of case studies, advertisements, public relations campaigns, press releases, academic articles, news articles, and the websites of cities, countries and tourist destinations.

Crisis Marketing

Author: Joe Marconi

Publisher: Irwin Professional Publishing

Published: 1992-01

Total Pages: 216

ISBN-13: 9781557382467

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Crisis business situations reflect not only on individual companies but on entire industries. It would seem impossible to combat the negative, regardless of how "good" your company is, when bad things happen. Yet, companies can and do make it through tough times as expert marketer and author Joe Marconi shows in Crisis Marketing: When Bad Things Happen to Good Companies. Not only is it possible to stop the bleeding and keep existing customers, but companies can turn the worst possible time into the best and actually gain business. Crisis Marketing offers a common sense plan for meeting the challenges of a changing and too often difficult marketplace. It guides professionals through the "ins and outs" of crisis management and shows marketers how to position and reposition their companies and products for success. Through case studies, examples and illustration, Crisis Marketing shows marketers what to do "when bad things happen to good companies" through no-nonsense coverage of all the pertinent topics, including:. Building Client Trust. Reestablishing Trust Once Lost. Strategies for Selling in a Down Market. Creating a Crisis Marketing Plan. Using Advertising, Public Relations and Promotions Cohesively to Stop the Bleeding.

Media Strategies for Marketing Places in Crisis

Author: Eli Avraham

Publisher: Routledge

Published: 2012-05-31

Total Pages: 258

ISBN-13: 1136378405

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Integrated Marketing Communications in Risk and Crisis Contexts

Author: Robert S. Littlefield

Publisher: Rowman & Littlefield

Published: 2021-03-09

Total Pages: 211

ISBN-13: 179361878X

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Integrated Marketing Communications in Risk and Crisis Contexts is part of the Lexington Books Integrated Marketing Communication (IMC) series. The authors present a culture centered model for examining risk and crisis communication within the context of IMC to provide a more robust understanding of myriad cultural variables affecting the perception of risk and crisis messages and the means by which these messages are processed by different publics, particularly multicultural and international groups. While the conceptualization of what constitutes IMC has been broad, from the perspective of risk and crisis communication, the focus is quite specific: All communication and messages created and disseminated in a risk or crisis situation must be carefully created and strategically presented if the intended outcomes associated with the publics' responses are to be realized by the sender of the messages.

Restoring Tourism Destinations in Crisis

Author: David Beirman

Publisher: Routledge

Published: 2020-08-05

Total Pages: 255

ISBN-13: 100024718X

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This is an outstanding book. It offers a comprehensive range of in-depth case studies that looks at past tourism crisis and analyzes the responses made. A must-read book for those in the industry, related associations and the various levels of government as they consider how to pro-actively deal with the potential for future crisis related to tourism. Perry Hobson, Head, School of Tourism and Hospitaliy Management, Southern Cross University and Editor-in-Chief Journal of Vacation Marketing. Tourism everywhere is vulnerable to changes in public perception. When news about an earthquake, a violent conflict or a contagious disease in a distant location hits the television, tourists cancel holidays. The September 11, 2001 terrorist attack against the USA impacted on airlines and tourist destinations worldwide, as did subsequent attacks on tourists. These events highlight the importance of destination crisis management for the global tourism industry. Experienced tourism marketer and trainer, David Beirman, has created a guide to crisis management for tourism operators and offices. He argues that managing public perception is critical to the recovery of a destination after a crisis, and that much depends on providing clear, frequently updated and accurate information. He provides detailed case studies of different types of crises from around the world, with analyses of the strengths and weaknesses of the approach taken by tourism managers. This is an invaluable reference for tourism managers anywhere in the world, and a useful resource for tourism students.

Sticky Branding

Author: Jeremy Miller

Publisher: Dundurn

Published: 2015-01-10

Total Pages: 277

ISBN-13: 1459728122

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#1 Globe and Mail Bestseller 2016 Small Business Book Awards — Nominated, Marketing category Sticky Brands exist in almost every industry. Companies like Apple, Nike, and Starbucks have made themselves as recognizable as they are successful. But large companies are not the only ones who can stand out. Any business willing to challenge industry norms and find innovative ways to serve its customers can grow into a Sticky Brand. Based on a decade of research into what makes companies successful, Sticky Branding is your branding playbook. It provides ideas, stories, and exercises that will make your company stand out, attract customers, and grow into an incredible brand. Sticky Branding’s 12.5 guiding principles are drawn from hundreds of interviews with CEOs and business owners who have excelled within their industries.

The Handbook of Crisis Communication

Author: W. Timothy Coombs

Publisher: John Wiley & Sons

Published: 2012-01-10

Total Pages: 770

ISBN-13: 1444361902

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Written as a tool for both researchers and communication managers, the Handbook of Crisis Communication is a comprehensive examination of the latest research, methods, and critical issues in crisis communication. Includes in-depth analyses of well-known case studies in crisis communication, from terrorist attacks to Hurricane Katrina Explores the key emerging areas of new technology and global crisis communication Provides a starting point for developing crisis communication as a distinctive field research rather than as a sub-discipline of public relations or corporate communication

Marketing by Contingency in the Time of COVID-19

Author: Alicia de la Peña

Publisher: CRC Press

Published: 2022-12-29

Total Pages: 242

ISBN-13: 1000608948

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Marketing by Contingency in the Time of Covid-19: Overcoming Business Crises and Meeting Marketing Challenges provides conceptual and empirical evidence from a marketing and business perspective about how firms and nonprofit organizations in developing countries have coped with the Covid-19 pandemic. The Covid-19 pandemic became not only a health threat but also a business threat and challenge. This book analyzes successful—and failed—marketing strategies that have been implemented by renowned and emerging firms and nonprofit organizations in reaction to the unprecedented market situation caused by the Covid-19 pandemic. Using case studies, the chapters identify the elements that were critical for strengthening a product or company’s brand value, consumer satisfaction, and loyalty during this time of crisis and uncertainty. The information and experiences shared here show how organizations learned to be resilient and reacted to challenging market situations using creativity and innovation to present consumers with prompt solutions to cover their most basic needs. Topics cover brand engagement, influencer marketing, building consumer trust, navigating restrictive conditions using analytics and predictive modeling, internal marketing, and more. Key features: Presents and assesses strategies to react to business challenges—both economic and social Provides conceptual and empirical evidence on how to deliver value to consumers in times of uncertainty Shows the reality faced by businesses and nonprofit organizations when a crisis emerges Evaluates the critical role of social media and e-commerce as strategic resources to help business and nonprofit organizations survive—and even grow—during a crisis Examines the role of internal marketing during a pandemic The successes and failures of the marketing strategies discussed in this volume will aid professors and students, business leaders, marketing professionals, public relations professionals, and others in identifying the processes needed to overcome business and social troubles during periods of crisis.

Marketing In Crisis

Author: Rhenald Kasali

Publisher: Gramedia Pustaka Utama

Published: 2013-05-06

Total Pages: 208

ISBN-13: 6020359344

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"Krisis selalu membuat Anda kecut, seperti virus yang mewabah. Ia terutama menyerang mereka yang daya tahan tubuhnya (dan mentalnya) lemah. Masalahnya, mendengar kata krisis saja, daya tahan Anda mulai loyo. Ia melemahkan spirit dan mendorong terjadinya depresi. Pengalamannya dalam membentengi perusahaan-perusahaan nasional dari berbagai krisis menunjukkan pentingnya therapy untuk memanfaatkan krisis dalam membangun kejayaan baru. Buku ini merupakan sharing pengalaman, pengetahuan, dan teknik-teknik marketing therapy yang layak dan bisa Anda terapkan di mana pun Anda berkarya. Berlatihlah melawan krisis, dan rasakan manfaatnya. Yang perlu Anda takuti bukanlah krisis keuangan global itu sendiri, melainkan pikiran-pikiran yang mempercayai krisis itu akan menimpa Anda dan membuat pasukan pemasaran dan konsumen Anda lemah."

Crisis Proof Marketing

Author: Denise Price

Publisher: Lulu.com

Published: 2009-02-05

Total Pages: 72

ISBN-13: 0557044650

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If you work in a referral based sales indusrty, this book is for you. In 2008 we watched the market collapse, the economy come under question, business ethics being scrutinized, and the flow of credit tightened. Companies large and small are re-examining the way they do business, and buyers are re-examining their spending habits. This means unlimited opportunity to win new clients and build a thriving business in the midst of a recession. The first step is realizing that buyers are searching for the best deal for their Dollar or Euro. Crisis Proof Marketing is a system - a business model- which refocuses your attention and budget where it can be most efficient and most profitable. This system will demonstrate how you can operate your business seamlessly in the eyes of your clients, build trusting business relationships, generate referrals, and plan for the future, no matter what it has in store.