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Author: Maxwell Boykoff
Publisher: Cambridge University Press
Published: 2019-07-04
Total Pages: 321
ISBN-13: 1107195381
DOWNLOAD EBOOK →Through this assessment of creative (climate) communications, readers will understand what works where, when, why and under what conditions.
Author: Clare Wilkinson
Publisher:
Published: 2016
Total Pages: 296
ISBN-13: 9780719096518
DOWNLOAD EBOOK →Aimed at scholars interested in engaging the public with their research and postgraduate students exploring the practical aspects of research communication, this book provides a theoretically grounded introduction to new and emerging approaches to public engagement and research communication. Split into three sections, the reader first explores the historical approaches and current drivers for public engagement with research. Part two explores practical approaches to research engagement, from face-to-face communication in novel settings, such as festivals, through to artistic approaches, before considering new and emerging digital tools and approaches. Each practical chapter is theoretically grounded, exploring issues such as audience, interactivity, and impact. The final section explores ethical considerations in relation to public engagement as well as discussing the way that research communication fits into wider discussions about the impact of research, before concluding with a discussion around disseminating the success (or otherwise) of novel approaches to public engagement to wider groups, including public engagement practitioners.
Author: Omar Swartz
Publisher: Peter Lang
Published: 2009
Total Pages: 192
ISBN-13: 9781433107313
DOWNLOAD EBOOK →In exploring how John Dewey's notion of a «creative democracy» can be cultivated and advanced through a heightened awareness of the ways in which communication shapes individuals and society, this book helps scholars, activists, and citizens to rethink commonly accepted notions of community in order to imagine new possibilities for social, political, and economic organization - in short, new ways of imagining solidarity and citizenship with others, especially those who languish outside the range of our moral radar.
Author: Derek Yates
Publisher: Bloomsbury Publishing
Published: 2015-02-26
Total Pages: 208
ISBN-13: 1474239250
DOWNLOAD EBOOK →The success of a piece of communication has always been dependent on the connection between content, form, audience and context – what the message is, who it's aimed at, what it looks like, and how and where it's communicated. In recent years the balance between these elements has shifted. This book bridges the gap between education and emerging practices to provide students and practitioners with the information they need to understand the new skillsets required to succeed in this changing communication environment. Organized into themes of brand, experience, conversation, participation, navigation, advocacy and critique, it explores the core ideas shaping contemporary practice. Alongside case studies of game changing projects, it uses analysis of historical context and interviews with key thinkers and practitioners to provide a relevant and contemporary guide to the creative employment landscape.
Author: Paula Pérez Sobrino
Publisher: Cambridge University Press
Published: 2021-09-02
Total Pages: 323
ISBN-13: 1108473539
DOWNLOAD EBOOK →Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.
Author: Krishnaswamy
Publisher: Macmillan
Published: 2009-02
Total Pages: 180
ISBN-13: 9780230638921
DOWNLOAD EBOOK →Creative English for Communication is a course-book designed for intermediate and undergraduate learners of English. The book provides an interesting new approach to learning English through a wide range of activities that are meaningful, natural, authent
Author: Robyn Blakeman
Publisher: Rowman & Littlefield
Published: 2018-02-01
Total Pages: 369
ISBN-13: 1538101068
DOWNLOAD EBOOK →Now in its third edition, this comprehensive text offers a classroom-tested, step-by-step approach to the creative processes and strategies for effective integrated marketing communication (IMC). Blakeman covers key areas, from marketing plans, branding/positioning, and creative briefs to copywriting, design, and considerations for each major media format. Throughout, she explores visual and verbal tactics, along with the use of business theory and practices, and how these affect the development of the creative message. This user-friendly introduction walks students through the varied strands of IMC, including advertising, PR, direct marketing, and sales promotion, in a concise and logical fashion.
Author: Karen Freberg
Publisher: SAGE Publications
Published: 2021-06-30
Total Pages: 489
ISBN-13: 1071826875
DOWNLOAD EBOOK →Social Media for Strategic Communication: Creative Strategies and Research-Based Applications Second Edition teaches students the skills and principles needed to use social media in persuasive communication campaigns. This book combines cutting edge research with practical, on-the-ground instruction to prepare students for the real-world challenges they’ll face in the workplace. By focusing on strategic thinking and awareness, this book gives students the tools they need to adapt what they learn to new platforms and technologies that may emerge in the future. A broad focus on strategic communication – from PR, advertising, and marketing, to non-profit advocacy—gives students a broad base of knowledge that will serve them wherever their careers may lead. The Second Edition features new case studies and exercises and increased coverage of diversity and inclusion issues and influencer marketing trends.
Author: E. Berry
Publisher: Springer
Published: 1999-10-28
Total Pages: 349
ISBN-13: 0312299710
DOWNLOAD EBOOK →Contemporary processes of globalization have had a profound impact on cultural production and dissemination both intra- and cross-culturally. The dissemination of cultures on a global scale has led to multiple and complex effects, among them the formation of radical new modes of cultural interaction, transcultural flows, and hybridized knowledges, forms not easily understandable in terms of traditional models of discrete national or ethnic cultures/subcultures. Transcultural Experiments develops new scholarly and creative strategies out of this intersection of cultural traditions, specifically in Russia and the United States. Ellen E. Berry and Mikhail N. Epstein define and enact a transcultural method as an alternative to the legacies of cultural divisions and hegemony that have dominated both Western and Second Worlds. The book introduces a system of original concepts and genres of writing that will help in mapping twenty-first century global culture: 'transculture' (vs. multiculturalism), 'interference' (vs. difference), 'potentiation' (vs. deconstruction), ethics of imagination, and collective improvisation. The authors make a revolutionary argument in cultural studies that will be of profound interest to anyone concerned with finding new modes of intercultural communication between the former First and Second Worlds.
Author: Sandra L. Faulkner
Publisher:
Published: 2021-12
Total Pages: 310
ISBN-13: 9780367457303
DOWNLOAD EBOOK →The second edition of this book again uses original case studies as a means to bring home to students, through lived experiences, the theories and concepts of interpersonal communication. Each piece takes an arts-based approach--spanning essays, short stories, scripts, photographs, poetry-- and has been newly written for this edition by communication researchers, writers, and artists. The case studies focus on the aesthetic dimensions of relating to illustrate to students the workings of relationship management with regards to friendship, race, class, gender, family interaction, sexuality, and other key topics in relational communication. The case studies are framed from a critical interpersonal perspective to encourage students to consider how power and cultural discourses about relationships influence their relating. Faulkner's introduction to each section provides important pedagogical content to give context and meaning to the cases that follow. Each case closes with questions for discussion, activities, and additional resources to help students analyze the material. The book is suited as core or supplemental reading for courses in interpersonal or relational communication.
