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Create, Convince, Connect

Author: Jorg Dietzel

Publisher: Marshall Cavendish International Asia Pte Ltd

Published: 2010-04-15

Total Pages: 218

ISBN-13: 981443535X

Create, Connect, Convince is for people who are interested in a career in Advertising or those who have to deal with Advertising matters as part of their work scope, whether they sit on the agency or client fence. The author examines 10 international brands, and how media and stunning ideas helped to get the message across.Also featured are observations from 10 agency practitioners in Asia and beyond, such as Sir John Hegarty, founder of Bartle Boyle Hegarty, the immensely successful London-based agency that created memorable campaigns for Audi, Levis and Coke. These insights are written by industry friends of the author, giving the book insider views of the tricks of the trade and what makes campaigns tick.

Create, Connect, Convince

Author: Jörg Dietzel

Publisher: Marshall Cavendish International (Asia) Pte Limited

Published: 2010-03-01

Total Pages: 208

ISBN-13: 9789812616265

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Create, Connect, Convince is for people who are interested in a career in Advertising or those who have to deal with Advertising matters as part of their work scope, whether they sit on the agency or client fence. The author examines 10 international brands, and how media and stunning ideas helped to get the message across. Also featured are observations from 10 agency practitioners in Asia and beyond, such as Sir John Hegarty, founder of Bartle Boyle Hegarty, the immensely successful London-based agency that created memorable campaigns for Audi, Levis and Coke. These insights are written by industry friends of the author, giving the book insider views of the tricks of the trade and what makes campaigns tick.

Convince Them in 90 Seconds Or Less

Author: Nicholas Boothman

Publisher: Workman Publishing

Published: 2010-01-01

Total Pages: 304

ISBN-13: 0761158553

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"Nick Boothman's brilliant stroke is to guarantee that within the first 90 seconds of meeting someone you'll be communicating like old trusted friends....[Then he] shows how to turn those instant connections into long-lasting, productive business relationships." ---Marty Edelston, Publisher, BottomLine/Personal Whether you're selling, negotiating, interviewing, networking, or leading a team, success depends on convincing other people-and convincing other people depends on making meaningful connections. Nicholas Boothman, an expert on forging instant relationships, shows how to use the tools that belong to all of us-face, body, attitude, and voice-to make a dazzling first impression, establish immediate rapport and trust, and master the people-to-people skills that will help you persuade others to embrace and act on your ideas.

How to Connect in Business in 90 Seconds Or Less

Author: Nicholas Boothman

Publisher: Workman Publishing

Published: 2002-01-01

Total Pages: 258

ISBN-13: 0761125957

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The author brings his innovative system of forging instant connections to the workplace, providing the fundamentals for creating and maintaining effective business relationships.

The Necessary Art of Persuasion

Author: Jay A. Conger

Publisher: Harvard Business Review Press

Published: 2008-09-08

Total Pages: 80

ISBN-13: 1633691020

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In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues and employees and negotiating shared solutions to solving problems and achieving goals. In The Necessary Art of Persuasion, Jay Conger describes four essential components of persuasion and explains how to master them, providing the information you need to fulfill your managerial mandate: getting work done through others.

Create, Compose, Connect!

Author: Jeremy Hyler

Publisher: Routledge

Published: 2014-04-16

Total Pages: 198

ISBN-13: 1317820975

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Find out how to incorporate digital tools into your English language arts class to improve students’ reading, writing, listening, and speaking skills. Authors Jeremy Hyler and Troy Hicks show you that technology is not just about making a lesson engaging; it’s about helping students become effective creators and consumers of information in today’s fast-paced world. You’ll learn how to use mobile technologies to teach narrative, informational, and argument writing as well as visual literacy and multimodal research. Each chapter is filled with exciting lesson plans and tech tool suggestions that you can take back to your own classroom immediately. See Jeremy Hyler’s TEDx! https://www.youtube.com/watch?v=WHtXIJvSSAA

Talk Less, Say More

Author: Connie Dieken

Publisher: John Wiley & Sons

Published: 2009-09-28

Total Pages: 182

ISBN-13: 0470500867

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Talk Less, Say More is a revolutionary guide to 21st century communication skills to help you be more influential and make things happen in our distracted, attention-deficit world. It's loaded with specific tips and takeaways to ensure that you're fully heard, clearly understood, and trigger positive responses in any business or social situation. It's the first book to deliver a proven method to master the core leadership skill of influence. Talk Less, Say More lays out a powerful 3-step method called Connect, Convey, Convince (R) and guides you in how to use these habits to be more influential. This succinct book solves your modern communication issues in today's demanding, distracted world at a time when interaction skills are plummeting. Communication is the single greatest challenge in business today. It takes just 3 habits to conquer it. Talk Less, Say More will help you achieve more with less. Less wordiness. Less tune-out. Less frustration. You'll gain more time. More positive outcomes. More rewarding relationships.

Persuading with Data

Author: Miro Kazakoff

Publisher: MIT Press

Published: 2022-03-29

Total Pages: 263

ISBN-13: 0262368188

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An integrated introduction to data visualization, strategic communication, and delivery best practices. Persuading with Data provides an integrated instructional guide to data visualization, strategic communication, and delivery best practices. Most books on data visualization focus on creating good graphs. This is the first book that combines both explanatory visualization and communication strategy, showing how to use visuals to create effective communications that convince an audience to accept and act on the data. In four parts that proceed from micro to macro, the book explains how our brains make sense of graphs; how to design effective graphs and slides that support your ideas; how to organize those ideas into a compelling presentation; and how to deliver and defend data to an audience. Persuading with Data is for anyone who has to explain analytical results to others. It synthesizes a wide range of skills needed by modern data professionals, providing a complete toolkit for creating effective business communications. Readers will learn how to simplify in order to amplify, how to communicate data analysis, how to prepare for audience resistance, and much more. The book integrates practitioner and academic perspectives with real-world examples from a variety of industries, organizations, and disciplines. It is accessible to a wide range of readers—from undergraduates to mid-career and executive-level professionals—and has been tested in settings that include academic classes and workplace training sessions.

Prism of Value

Author: Liz Wainger

Publisher:

Published: 2018-08-26

Total Pages: 182

ISBN-13: 9781948046244

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You have a lot to offer family, friends, business colleagues, bosses and clients, but sometimes it seems they just don't appreciate what you've done or what you can do for them. In Prism of Value, Liz Wainger will help you reframe the way you communicate to make your messages clear and help others see the value you can bring into their lives. Through personal stories and real-world examples of both good and bad communication styles, she will help you see how the message you think you're sending is not necessarily the message that's being received. Prism of Value takes you step-by-step through the process of discovering your value and building a strong message to convey that value to others. You will learn about the power of clarity, how to choose words that communicate value, what makes a good message "bite," how to find your own "shtick," and ways to weave a powerful story to deposit in your personal story bank. This book will show you ways to grab the attention of those around you and ways to work successfully with those drawn into your orbit. Learn how to battle the "word mongers," those who seek to demonstrate their power by pulling out their red pen and then slow your progress. You'll see how to keep your ego in check, prevent "communication crashes," and take the extra step that will set you apart from the pack. Whether you're trying to improve communications with your spouse or kids, apply for a new job, sign that big client, or get the promotion you deserve, you'll find tips for success in Prism of Value.

How to Win Friends and Influence People

Author:

Publisher: ببلومانيا للنشر والتوزيع

Published: 2024-02-17

Total Pages: 304

ISBN-13:

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You can go after the job you want…and get it! You can take the job you have…and improve it! You can take any situation you’re in…and make it work for you! Since its release in 1936, How to Win Friends and Influence People has sold more than 30 million copies. Dale Carnegie’s first book is a timeless bestseller, packed with rock-solid advice that has carried thousands of now famous people up the ladder of success in their business and personal lives. As relevant as ever before, Dale Carnegie’s principles endure, and will help you achieve your maximum potential in the complex and competitive modern age. Learn the six ways to make people like you, the twelve ways to win people to your way of thinking, and the nine ways to change people without arousing resentment.