Country of Origin

Country of Origin PDF

Author: Dalia Azim

Publisher: Deep Vellum Publishing

Published: 2022-05-17

Total Pages: 301

ISBN-13: 164605153X

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Seventeen-year-old Halah Ibrahim has always known a privileged life and never had cause to question it until Cairo goes up in flames. Not only does she start to doubt her father and his role in the new military-backed government—but she ultimately decides to flee to America with a young soldier she hardly knows, an impulsive act that has far-reaching consequences on both sides of the ocean. A powerful and universal debut novel about family, identity, and independence, Country of Origin is as much about a nation's coming-of-age as it is about secrets and lies, love and truth.

Country of Origin: A Novel

Country of Origin: A Novel PDF

Author: Don Lee

Publisher: W. W. Norton & Company

Published: 2012-01-16

Total Pages: 320

ISBN-13: 0393343952

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A dazzling debut novel by the prize-winning author of Yellow, set in the unique and exotic nightworld of Tokyo. In this "poignant story of prejudice, betrayal and the search for identity" (Newsweek International), the trials and tribulations of these three remarkable characters are "at turns trenchantly funny and heartbreakingly sad" (Publishers Weekly). "[An] elegant and haunting debut" (Entertainment Weekly), Country of Origin is a "swirl of action, a whirl of love and sex and race and politics, local and international" (Chicago Tribune)—a "quiet literary triumph" (Booklist) Lisa Countryman is a woman of complex origins. Half-Japanese, adopted by African American parents, she returns to Tokyo, ostensibly to research her thesis on Japan's "sad, brutal reign of conformity." When she vanishes, Tom Hurley, who is half-Korean and half-white, is assigned to her case at the American embassy, as is local cop Kenzo Ota, who is 100 percent Japanese but deemed an outsider.

International Marketing and the Country of Origin Effect

International Marketing and the Country of Origin Effect PDF

Author: G. Bertoli

Publisher: Edward Elgar Publishing

Published: 2013-01-01

Total Pages: 225

ISBN-13: 1781955611

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'The approach of the chapters that comprise this volume is academically rigorous and at the same time managerially relevant, which is why I believe the book helps to push the made-in research agenda forward at the same time as it provides practitioners with new ideas they can apply to their brands.' – Nicolas Papadopoulos, Carleton University, Canada The country of origin of goods and services can have positive or negative effect on customers' intentions to purchase. This book analyzes the impact of this effect on the international development of Italian companies in emerging markets. The chapters refer to a wide range of issues, including made-in effects in relation to ethnocentrism and to corporate social responsibility in small and medium-sized enterprises; the interactions and synergistic effects between product-related made-in images and the images of places as tourism destinations; distribution channel issues; 'made-in topics' in relation to emerging markets; and a review of the relevant literature on country of origin effects. The contributors propose strategies and tools that companies might leverage to develop their international marketing and suggest policies that might strengthen these efforts. This original work will prove to be a valuable resource for students and researchers of international marketing and strategy as well as policy makers.

International Marketing Strategy

International Marketing Strategy PDF

Author: Giovanna Pegan

Publisher: Springer Nature

Published: 2019-11-26

Total Pages: 195

ISBN-13: 3030335887

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Consumers in most parts of the world now have global access to products beyond those offered in their countries and cultures. This new space for comparison defined by globalization can result in very different purchasing behaviors, including those influenced by the 'country of origin'. This book investigates this effect, one of the most controversial fields of consumer literature, from a company perspective. In particular, it demonstrates the strategic relevance of the country of origin in creating and making use of the value in foreign markets. It also addresses the challenges connected with utilizing the value of the country of origin by considering different entry modes and international marketing channels. Further, it considers the role of international importers and international retailers’ assortment strategies in terms of value creation in foreign markets. Combining theory and practice, the book features diverse company perspectives and interviews with importers and retailers.

Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity

Bridging Disciplinary Perspectives of Country Image Reputation, Brand, and Identity PDF

Author: Diana Ingenhoff

Publisher: Routledge

Published: 2018-11-09

Total Pages: 320

ISBN-13: 135198442X

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Country image and related constructs, such as country reputation, brand, and identity, have been subjects of debate in fields such as marketing, psychology, sociology, communication, and political science. This volume provides an overview of current scholarship, places related research interests across disciplines in a common context, and illustrates connections among the constructs. Discussing how different scholarly perspectives can be applied to answer a broad range of related research questions, this volume aims to contribute to the emergence of a more theoretical, open, and interdisciplinary study of country image, reputation, brand, and identity.

Advertising Confluence

Advertising Confluence PDF

Author: A. Arora

Publisher: Springer

Published: 2014-12-15

Total Pages: 122

ISBN-13: 1137492260

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Advertising Confluence offers a unique blend of both traditional and contemporary social media thinking about advertising and integrated brand promotions throughout the world. Dr. Arora Anshu and Dr. Sabine Bacouel-Jentjens bring together articles that analyze creative social advertising in US, France, and Tunisia and offer a wide spectrum of advertising confluence from both the developed and emerging world. Contributors focus on both empirical studies with practical application as well as examinations of theoretical and methodological developments in the field of advertising studies. In all, they examine the wide range of global and local advertising strategies, the depth of integrated marketing communications, and the future of social media advertising.

Slave Country

Slave Country PDF

Author: Adam Rothman

Publisher: Harvard University Press

Published: 2007-04-30

Total Pages: 324

ISBN-13: 0674266870

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Slave Country tells the tragic story of the expansion of slavery in the new United States. In the wake of the American Revolution, slavery gradually disappeared from the northern states and the importation of captive Africans was prohibited. Yet, at the same time, the country's slave population grew, new plantation crops appeared, and several new slave states joined the Union. Adam Rothman explores how slavery flourished in a new nation dedicated to the principle of equality among free men, and reveals the enormous consequences of U.S. expansion into the region that became the Deep South. Rothman maps the combination of transatlantic capitalism and American nationalism that provoked a massive forced migration of slaves into Louisiana, Alabama, and Mississippi. He tells the fascinating story of collaboration and conflict among the diverse European, African, and indigenous peoples who inhabited the Deep South during the Jeffersonian era, and who turned the region into the most dynamic slave system of the Atlantic world. Paying close attention to dramatic episodes of resistance, rebellion, and war, Rothman exposes the terrible violence that haunted the Jeffersonian vision of republican expansion across the American continent. Slave Country combines political, economic, military, and social history in an elegant narrative that illuminates the perilous relation between freedom and slavery in the early United States. This book is essential reading for anyone interested in an honest look at America's troubled past.

Preferential Trade Agreement Policies for Development

Preferential Trade Agreement Policies for Development PDF

Author: Jean-Pierre Chauffour

Publisher: World Bank Publications

Published: 2011-06-22

Total Pages: 537

ISBN-13: 0821386433

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The Handbook offers an introduction to the key elements of Preferential Trade Agreements (PTAs), addressing the practical economic and legal aspects of the regulatory policies in PTAs.