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Corporate Social Responsibility, Public Relations and Community Engagement

Author: Marianne D. Sison

Publisher: Routledge

Published: 2018-09-07

Total Pages: 200

ISBN-13: 1317561643

Diverse in economic development, political and mass media systems, the countries in South East Asia cast a unique light on the parallels between development-cum-participative communication and corporate social responsibility. In our globalized environments, knowledge of power, culture and the colonial histories that influence and shape business and governance practices are increasingly important. Focusing on six countries—Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam— the book discusses how PR and CSR discourse are constructed, interpreted, communicated and enacted in this diverse emerging region. By connecting the disparate disciplines of participatory and development communication with public relations and corporate social responsibility discourse, this innovative text explores the tensions between concepts of modernity and traditional values and their role in engendering creativity, compliance or resistance. This book will be of interest to researchers, educators and advanced students in the fields of public relations, communication, corporate social responsibility, corporate communications and South East Asia studies.

Corporate Social Responsibility, Public Relations and Community Development

Author: Marianne D. Sison

Publisher: Routledge New Directions in Press& Communication Research

Published: 2018-08-22

Total Pages: 188

ISBN-13: 9781138838123

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Introduction : exploring the connections -- Beyond nation building: CSR and sustainability in Indonesia -- CSR/PR discourse as advocacy and aspirational talk in Malaysia -- CSR as social development in postcolonial Philippines -- Singapore's strategic social enterprise and inclusive communication -- Sustainable community development and risk mitigation in Thailand -- Blurring CSR/PR boundaries : transactional approaches in Vietnam -- Conclusion : connecting the narratives

Corporate Social Responsibility, Sustainability and Public Relations

Author: Donnalyn Pompper

Publisher: Routledge

Published: 2015-11-19

Total Pages: 214

ISBN-13: 1135007233

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While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "greenwashing." This innovative book critically explores the growing, complex and sometimes contradictory connections among public relations, corporate social responsibility and sustainability. This book advocates a postmodern insider-activist role for public relations which can transform organizations into moral places committed to people, planet, and profit. By amplifying voices of nearly 100 for-profit and nonprofit professionals, and using hermeneutic phenomenological theme analyses of CSR/Sustainability reports and websites, this book invokes public relations, postmodern and critical theories to empower public relations professionals to transform organizations into ethical, authentic and transparent actors in the public sphere. It is essential reading for scholars, educators and enquiring professionals working in public relations, corporate communication, sustainability and corporate social responsibility.

Challenging Corporate Social Responsibility

Author: Jessalynn R. Strauss

Publisher: Routledge

Published: 2015-05-01

Total Pages: 180

ISBN-13: 1134566468

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The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of good PR by promoting consumers’ purchase decisions. Arguing that this approach is a dangerous oversimplification, this book takes a deeper look at the concept of CSR in a particularly challenging context - casino gaming. Originally the province of seedy, backdoor establishments in isolated cities, casino gaming has become a multibillion-dollar global industry. Drawing on in-depth research in Las Vegas, this unique study examines how and why corporations in the casino industry interpret and engage in CSR through community support, environmental issues, labor rights, and corporate governance. Through in-depth analysis of CSR in this industry, this book adds a new dimension to the debate on the role of CSR and public relations in business. Given the burgeoning relationship between CSR and corporate PR, the book seeks to illuminate CSR’s complexities, contradictions, and moral obligations. It will be of interest to all scholars of public relations, corporate communications, and corporate reputation.

Corporate Responsibility and Digital Communities

Author: Georgiana Grigore

Publisher: Springer

Published: 2017-11-27

Total Pages: 286

ISBN-13: 3319634801

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This book explores conceptualizations of CSR and sustainability in the digital economy, focusing upon points of intersection between CSR and online communities. Reflecting on new areas of responsibility that organisations must face in a globalised economy, the contributions explore the ways CSR is being communicated, challenged and reshaped in a rapidly evolving online context. Up-to-date research from around the world shows how diverse communities, citizens and stakeholders are engaging with, and making demands on, organisations in novel ways that pay little respect to international borders. With online communities increasingly influencing the way in which business is carried out and perceived, the case studies explored here offer a useful indication of the variety of new developments and controversies that have emerged in the field of CSR. This book will appeal to postgraduate students and researchers of CSR and CSR communications, as well as communication, public relation and corporate responsibility practitioners.

Corporate Social Responsibility and Local Community in Asia

Author: Kyoko Fukukawa

Publisher: Routledge

Published: 2014-04-03

Total Pages: 198

ISBN-13: 1317818695

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The idea of corporations exercising corporate social responsibility has spread from the West and is now firmly embedded in Asian countries and in Asian corporations. The latest trend in corporate social responsibility, evident also in Asia, is for corporations to apply corporate social responsibility to local communities and to those at the bottom of the social hierarchy. This book explores corporations’ social responsibility engagement with local communities in a range of Asian countries. It provides examples of corporate social responsibility in a wide range of industrial sectors, focuses extensively on "social enterprises" and on governments’ and corporations’ schemes to encourage them, considers how relations with employees and with local workforces fit into the pattern of corporate social responsibility, and discusses the question as to how far corporations engage with local communities as a way of developing new markets for their products.

Corporate Social Responsibility, Sustainability, and Ethical Public Relations

Author: Donnalyn Pompper

Publisher: Emerald Group Publishing

Published: 2017-11-30

Total Pages: 328

ISBN-13: 1787438406

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This book offers practical advice for building organizations with social responsibility and sustainability organically built in – based on two-way communication between human resources (HR) and public relations (PR) departments working together as an organizational conscience touchstone benefiting People, Planet, and Profit.

Corporate Social Responsibility and Natural Resource Conflict

Author: Kylie McKenna

Publisher: Routledge

Published: 2015-10-23

Total Pages: 240

ISBN-13: 1317667395

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This book examines the possibilities and limitations of corporate social responsibility in minimising the violent conflict often associated with natural resource exploitation. Through detailed and penetrating empirical analysis, the author skilfully asks why previous corporate social responsibility practices have not always achieved their aims. This theme is explored though an analysis of two of the most complex and protracted conflicts linked to natural resources in the Asia Pacific region: Bougainville (Papua New Guinea) and West Papua (Indonesia). Drawing on first-hand accounts of corporate executives and communities affected by resource conflict, this book documents the translation of global corporate social responsibility into local peace. Covering topics as diverse as post-colonialism, law, revenue distribution, security, the environment and customary reconciliation, this ambitious text reveals how and why current corporate social responsibility initiatives may be unable to assist extractive companies avoid social conflict. The study concludes that this is attributable to the failure of extractive companies to respond to the social and environmental issues of most concern to local host communities. The idea is that extractive companies could actively contribute to peace building if they were to engage with the interdependencies between business activity and the root causes of conflict. What sets this book apart is that it offers a holistic framework for extractive companies to engage with the complexity of resource conflict. ‘Interdependent Engagement’ is an integrated model of corporate social responsibility that encourages extractive companies to deal with the underlying causes of resource conflict, rather than applying solutions or critiques of their symptoms.