-PDF Download- Corporate Social Responsibility As An International Strategy EBOOK

Corporate Social Responsibility as an International Strategy

Author: Christina Keinert

Publisher: Springer Science & Business Media

Published: 2008-03-13

Total Pages: 164

ISBN-13: 3790820245

Increased financial performance and employee commitment are among the benefits the CSR model can offer corporations. This discussion presents practitioners and scholars with a unique examination of how firms can maximise productivity through the implementation of CSR programs. This publication discusses how CSR addresses business concerns of feasibility, barriers and drivers of internal and external practice; and whether a CSR program is likely to constitute a success or failure.

International Business, Sustainability and Corporate Social Responsibility

Author: Maria Alejandra Gonzalez-Perez

Publisher: Emerald Group Publishing

Published: 2013-02-27

Total Pages: 283

ISBN-13: 1781906254

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This is the first in a two volume study of Corporate Social Responsibility and corporate behaviour from around the world, taking in viewpoints from five continents and over ten countries. These case studies present a detailed analysis of best practice in the corporate world in the areas of social ethics and community engagement.

Strategic Corporate Social Responsibility

Author: William B. Werther, Jr.

Publisher: SAGE

Published: 2011

Total Pages: 449

ISBN-13: 1412974534

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Blending theory with practical application, this comprehensive text supports courses at the intersection of corporate social responsibility (CSR), corporate strategy, and public policy. Part I provides an overview of the field, defining CSR and placing it in the context of wider corporate strategy. Part II contains chapters on CSR issues related to the organization, the economy, and society, and provides detailed case studies on a variety of well-known firms. Adopting a stakeholder perspective, the authors explore CSR issues within the complex global business environment in which corporations operate today.

Corporate Social Responsibility

Author: Andreas Rasche

Publisher: Cambridge University Press

Published: 2017-03-23

Total Pages: 559

ISBN-13: 110711487X

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This introductory textbook explores the key issues in global business in corporate social responsibility.

The Belt and Road Strategy in International Business and Administration

Author: Liu, Wei

Publisher: IGI Global

Published: 2019-04-12

Total Pages: 273

ISBN-13: 1522584412

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International business strategies orbit around the idea of strengthening partnerships with other countries. Developing new and innovative opportunities to connect neighboring countries bodes well for those countries and the entire world. The Belt and Road Strategy intends to do just that by strengthening partnerships and constructing a comprehensive and multilevel interconnected network to achieve pluralistic, independent, balanced, and sustainable development. The Belt and Road Strategy in International Business and Administration is a vital collection of information that discusses one of most important programs embodying economic, regional, and political demands in the Asian and European environment. Featuring research on topics such as business development, business law, and multinational enterprise, this book is ideally designed for government officials, professionals, researchers, students, and professors seeking coverage on the theoretical and practical contributions of international business.

CSR Strategies in International Business. Concepts and Theories for a Competitive Edge

Author: Jonas Feller

Publisher: Anchor Academic Publishing

Published: 2016-08

Total Pages: 81

ISBN-13: 3954894815

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For decades, multinational corporations benefited from developing countries mainly as a source of cheap labour and weak regulations. Even when corporate social responsibility (CSR) was embraced it has been tailored to customers in the developed world. With the rise of the middle class in emerging economies and social media driven scrutiny of corporate conduct around the globe, CSR increasingly requires an international outlook. Adopting strategic CSR in international business provides multinational corporations with a competitive edge. An emerging field of research around international CSR points to global, local and transnational strategies as viable options. Considering impacting variables such as cultural distance, industry features and brand visibility, recommendations are derived for managers that advance the concept of shared value for business and society. In addition, a set of future research questions is outlined to further the academic discussion around this important aspect of business in the 21th century.

Corporate Social Responsibility

Author: Kolja Paetzold

Publisher: Diplomica Verlag

Published: 2010

Total Pages: 96

ISBN-13: 3836696150

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This book presents the main framework of Corporate Social Responsibility (CSR) in connection with International Marketing. It includes the CSR background, such as its history and examples of how organizations implemented/can implement the philosophy of CSR into their core business. It is also illustrated how companies and organizations can control and measure their social actions. Furthermore, the advantages and disadvantages of the CSR implementation within an organization were compared. This allows the reader to understand which actions are beneficial for the organization and those that are not. The potential of CSR is illustrated by several aspects, followed by a comparison of the results. Greenwashing is of great interest for the everyday person who buys products with the thought of doing something good, for example, in connection with the environment, human rights, etc. One chapter solely concentrates on this subject, demonstrating how people can avoid paying more for a product with false claims, thus abusing their good will to care about social aspects. Greenwashing is part of this book, because it can also be seen as a marketing strategy, misleading conscious consumers, bluntly called fraud. This book demonstrates how CSR can be seen as a marketing tool on an international level, through which organizations can increase not only their assets, but also their reputation making it more attractive for potential new partners and employees.

CSR and Socially Responsible Investing Strategies in Transitioning and Emerging Economies

Author: Kuna-Marsza?ek, Anetta

Publisher: IGI Global

Published: 2020-01-17

Total Pages: 346

ISBN-13: 1799821951

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One of the most important activities of enterprises today is responsible entrepreneurship. Corporate social responsibility (CSR) activities can help to forge a stronger bond between employees and corporations, can boost morale, and can help both employees and employers feel more connected with the world around them. Moreover, the growing importance of this concept results from the fact that it is perceived as an effective tool for increasing competitiveness, improving the image of the company, or contributing to the generation of higher profits. In today’s world, an active commitment to social responsibility is becoming more common for a company. CSR and Socially Responsible Investing Strategies in Transitioning and Emerging Economies is an essential reference source that identifies the scale and scope of implementation of CSR and socially responsible investing strategies and standards in companies operating in different transitioning and emerging economies as well as assessing the global effects of these activities. Featuring research on topics such as economic growth, responsible investing, and business ethics, this book is ideally designed for managers, executives, directors, corporate professionals, government officials, industry leaders, academicians, students, and researchers in the fields of international economics, international business, marketing, finance management, and public relations.

Strategic Corporate Social Responsibility

Author: Debbie Haski-Leventhal

Publisher: SAGE

Published: 2021-10-13

Total Pages: 344

ISBN-13: 1529764629

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With the changing expectations of consumers, employees and regulators, being best in the world is no longer enough. Businesses are now also expected to be best for the world: to be socially and environmentally responsible, sustainable and ethical. Based on the idea that strategic CSR offers the most holistic and effective approach to corporate social responsibility, the author presents the key concepts, theories and philosophical approaches to CSR, along with the practical tools needed to implement this knowledge in the real world. The book is split into three parts; the first part provides the theoretical background of CSR, the second part examines various CSR approaches and how they can be implemented, and the third part discusses measuring and communicating CSR. New this edition is also a chapter titled ‘The S in CSR: Social and Global Issues’. Each chapter contains questions for reflection & discussion, exercises, and case studies from globally recognised brands such as Ben & Jerry′s, Google, H&M, Johnson & Johnson, Nestlé, Patagonia, Puma, Unilever and Whole Foods. The book is complemented by chapter specific lecturer PowerPoint slides, a draft syllabus and an instructor′s manual. Suitable reading for students on Corporate Social Responsibility modules.

Global Corporate Social Responsibility Initiatives for Reluctant Businesses

Author: Khan, Syed Abdul Rehman

Publisher: IGI Global

Published: 2021-06-25

Total Pages: 280

ISBN-13: 1799839893

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Undeniably, the concept of corporate social responsibility (CSR) is not new, but there is a huge difference between understanding the concept of CSR in developed and developing nations. In developing countries, firms have little interest in adopting CSR as a strategy in their business goals. The best practices, techniques, and empirical studies conducted around the globe must be discussed in detail in order to encourage the incorporation of the best CSR strategies for regionally diverse businesses. Global Corporate Social Responsibility Initiatives for Reluctant Businesses is a critical reference source that covers the scope of global corporate social responsibility, which has continued to increase in the last couple of decades. The book includes core aspects of corporate social responsibility philosophy and practices in different European, North American, and Asian countries. This authored book helps readers to understand the corporate social responsibility practices in different countries and also provides a holistic picture of global CSR and emerging trends with the support of empirical studies. Covering topics including internationalization, Islamic CSR, green public procurement, CSR strategy, and sustainability, this book is essential for managers, executives, human resources managers, policymakers, academicians, researchers, students, and practitioners.