Competitive Strategy Analysis For Agricultural Marketing Cooperatives

Competitive Strategy Analysis For Agricultural Marketing Cooperatives PDF

Author: Ronald W Cotterill

Publisher: CRC Press

Published: 2019-03-11

Total Pages: 247

ISBN-13: 0429720416

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This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.