Cool Brands
Author: Liz Gogerly
Publisher: Lerner Publications
Published: 2012-01-01
Total Pages: 36
ISBN-13: 0761377700
DOWNLOAD EBOOK →Looks at brands, logos, and labels, including such famous brands as Coca-Cola, Apple, and Facebook.
Author: Liz Gogerly
Publisher: Lerner Publications
Published: 2012-01-01
Total Pages: 36
ISBN-13: 0761377700
DOWNLOAD EBOOK →Looks at brands, logos, and labels, including such famous brands as Coca-Cola, Apple, and Facebook.
Author: Maarten Schäfer
Publisher: Maarten Schäfer
Published: 2014-02-20
Total Pages: 162
ISBN-13:
DOWNLOAD EBOOK →We travel the world, meeting people with a vision and brands with a purpose. Here are their stories...
Author: Maarten Schäfer
Publisher: Maarten Schäfer
Published: 2014-10-28
Total Pages: 100
ISBN-13: 9490900001
DOWNLOAD EBOOK →We travel the world, meeting people with a vision and brands with a purpose. Here are their stories...
Author: Joeri Van Den Bergh
Publisher: Kogan Page Publishers
Published: 2013-03-03
Total Pages: 288
ISBN-13: 074946805X
DOWNLOAD EBOOK →How Cool Brands Stay Hot reveals what drives Generation Y, the most marketing savvy and advertising-critical generation, and how you can develop the right brand strategies to reach this group which, at three times the size of Generation X, has a big impact on society and business. Packed with qualitative and quantitative research plus creative ideas on how to position, develop and promote brands to the new consumer generation, it explains the five crucial steps or dimensions on how to stay a cool youngster brand. The first edition of How Cool Brands Stay Hot won the prestigious 2012 Berry-AMA Book Prize for the best book in marketing and Expert Marketer's Marketing Book of the Year 2011. This fully updated second edition incorporates additional years of extensive research and includes new case studies and 18 interviews with global brand and marketing executives of successful brands such as Converse, Heineken, Diesel, Coca-Cola, MasterCard, eBay, and the BBC.
Author: Joeri Van den Bergh
Publisher: Kogan Page Publishers
Published: 2011-02-03
Total Pages: 272
ISBN-13: 0749462515
DOWNLOAD EBOOK →Generation Y (13-29 year olds) are the most marketing savvy and advertising critical generation ever. Three times the size of the previous Generation X, they have a much bigger impact on society and business. But what drives them and how do you develop the right brand strategies to reach this critical generation? How Cool Brands Stay Hot reveals what drives Generation Y and how you can reach them. Based on important new research, it provides insights into the consumer psychology and behaviour of 'the Millennials'. It will help you to re-connect with the new generation of consumers by understanding their likes and dislikes, and how you can make your advertising, marketing and branding relevant to them.Full of statistics and case studies including Nokia, Nivea, PlayStation, Coca Cola, Volkswagen, Smirnoff, Red Bull, H&M, and Levi's, How Cool Brands Stay Hot provides you with creative ideas on how to position, develop and promote your brands to the new consumer generation. Twenty-five per cent of this book's net royalties will be donated to the Staying Alive Foundation - a global HIV/AIDS charity empowering young people. http://foundation.staying-alive.org
Author: Ayalla Ruvio
Publisher: Routledge
Published: 2013
Total Pages: 424
ISBN-13: 0415783062
DOWNLOAD EBOOK →The Routledge Companion to Identity and Consumption introduces the reader to state-of-the-art research, written by the world's leading scholars regarding the interplay between identity and consumption. With chapters discussing the theory, research and practical implications of the relationships between identity and consumption, including, for example the way they change across our life span, this book will be a valuable reference source for students and academics from a variety of disciplines.
Author:
Publisher:
Published: 2004-10
Total Pages: 122
ISBN-13:
DOWNLOAD EBOOK →The most trustworthy source of information available today on savings and investments, taxes, money management, home ownership and many other personal finance topics.
Author: Liz Gogerly
Publisher: Lerner Publications
Published: 2012-01-01
Total Pages: 36
ISBN-13: 0761388192
DOWNLOAD EBOOK →From mobile phones to sportswear, branding makes some products so cool that people can't resist them. Make sure cool brands are on your radar! Inside you'll find these features: Star Story Discover the reason why Hello Kitty is the most successful cat in the world! Show Me Design a logo with the On the Radar guide. All About Branding can make or break a product—discover why!