Contemporary Wine Studies

Contemporary Wine Studies PDF

Author: Gareth Morgan

Publisher: Routledge

Published: 2015-09-25

Total Pages: 264

ISBN-13: 1317665945

DOWNLOAD EBOOK →

The purchase and consumption of wine, whether in hospitality environments or domestic settings, has huge anthropological significance underpinned by a discourse of wine appreciation. It can be seen as a multi-sensory and symbolically status-rich activity framed by historical, social, cultural and ethical discourses. This innovative book offers a critical study of wine from social and cultural perspectives. The field of wine studies spans the spectrum of cultural and technical issues concerning the place of wine in society from viticulture, vinification, labelling, regulation, marketing, purchasing, storage and its final consumption. It combines social history and contemporary questions including the notion of terroir, the nature of protected wine designations, the pricing of wine and the different motivations for buying and consuming wine. It considers wine as a beverage, as an aesthetic exercise and as a marker of status, as well as health implications and legal controls. The title offers a timely contribution into the significance of wine and the role of knowledge, both of which have conceptual and managerial implications in terms of marketing, promotion, consumption and distribution. By offering a holistic and innovative understanding of wine and its consumption, it is a must-read for students and scholars in the fields of wine and social science.

Contemporary Wine Studies

Contemporary Wine Studies PDF

Author: Gareth G. Morgan

Publisher:

Published: 2016

Total Pages: 0

ISBN-13: 9781138784390

DOWNLOAD EBOOK →

This innovative book offers a through critical study of wine from the social, cultural and anthropological perspectives, with a focus on the translation from theory to influencing industry practice.

The Routledge Handbook of Wine and Culture

The Routledge Handbook of Wine and Culture PDF

Author: Steve Charters

Publisher: Routledge

Published: 2022-04-26

Total Pages: 615

ISBN-13: 1000533956

DOWNLOAD EBOOK →

The link between culture and wine reaches back into the earliest history of humanity. The Routledge Handbook of Wine and Culture brings together a newly comprehensive, interdisciplinary overview of contemporary research and thinking on how wine fits into the cultural frameworks of production, intermediation and consumption. Bringing together many leading researchers engaged in studying these phenomena, it explores the different ways in which wine is constructed as a social artefact and how its representation and use acquire symbolic meaning. Wine can be analysed in different ways by varying disciplines involved in exploring wine and culture (anthropology, economics and business, geography, history and sociology, and as text). The Handbook uses these as lenses to consider how producers, intermediaries and consumers use and create cultural significance. Specifically, the work addresses the following: how wine relates to place, belief systems and accompanying rituals; how it may be used as a marker of the identity and mechanisms of civilising processes (often in conjunction with food and the arts); how its framing intersects with science and nature; the ideologies and power relations which arise around all these activities; and the relation of this to wine markets and public institutions. This is essential reading for researchers and students in education for the wine industry and in the humanities and social sciences engaged in understanding patterns of human ingenuity and interaction, such as sociology, anthropology, economics, health, geography, business, tourism, cultural studies, food studies and history.

Contemporary Wine Marketing and Supply Chain Management

Contemporary Wine Marketing and Supply Chain Management PDF

Author: Daniel J. Flint

Publisher: Springer

Published: 2016-04-29

Total Pages: 245

ISBN-13: 1137492430

DOWNLOAD EBOOK →

Contemporary wine marketing practice is changing rapidly due to the intensity of industry competition, the emergence of numerous media options, and the dynamics of market segments. As new wineries emerge onto the global stage, both they and the entrenched firms must remain well-informed and leverage the latest marketing and sales approaches in order to succeed. Contemporary Wine Marketing and Supply Chain Management intricately weaves academic knowledge, practical insights, and firsthand wisdom from wine executives around the world. Drawing on over 200 interviews and visits with winery owners, executives and managers in five countries, industry experts across marketing and supply chain management examine successful marketing frameworks as they apply to growers, wineries, distributors, and retailers. Combined with contemporary expertise in brand management, sales, research, social media, this book explores exciting and effective business practices and offers contemporary marketing ideas that will help wineries thrive.

The Globalization of Wine

The Globalization of Wine PDF

Author: David Inglis

Publisher: Bloomsbury Publishing

Published: 2019-10-31

Total Pages: 224

ISBN-13: 1474265014

DOWNLOAD EBOOK →

The Globalization of Wine is a one-stop guide to understanding wine across the world today. Examining a broad range of developments in the wine world, it considers the social, cultural, economic, political and geographical dimensions of wine globalization. It investigates how large-scale changes in production, distribution and consumption are transforming the wine that we drink. Comprehensive background discussion is complemented by vivid case study chapters from a variety of international contributors. Many different countries and regions are covered, including China, the USA and Hong Kong, as are key themes, debates and controversies in contemporary wine worlds. Innovative, up-to-date and interdisciplinary, The Globalization of Wine illustrates the diversity and complexity of wine globalization processes across the planet, both in the past and at the present time. It is essential reading for academics and students in food and drink studies, sociology, anthropology, globalization studies, geography and cultural studies. It also provides a jargon-free resource for wine professionals and connoisseurs.

Science, Vine and Wine in Modern France

Science, Vine and Wine in Modern France PDF

Author: Harry W. Paul

Publisher: Cambridge University Press

Published: 2002-07-18

Total Pages: 380

ISBN-13: 9780521525213

DOWNLOAD EBOOK →

Science, Vine and Wine in Modern France examines the role of science in the civilization of wine in modern France. Viticulture, the science of the vine itself, and oenology, the science of winemaking, are its subjects. Together they can boast of at least two major triumphs: the creation of the post-phylloxera vines that repopulated late-nineteenth-century vineyards devastated by the disease; and the understanding of the complex structure of wine that eventually resulted in the development of the widespread wine models of Bordeaux, Burgundy, and Champagne. This is the first analysis of the scientific battle over the best way to save the French vineyards and the first account of the growth of oenological science in France since Chaptal and Pasteur.

Wine and Society

Wine and Society PDF

Author: Stephen Charters

Publisher: Routledge

Published: 2006

Total Pages: 376

ISBN-13: 0750666358

DOWNLOAD EBOOK →

"Wine and Society: The social and cultural context of a drink examines the cultural forces which have shaped both how wine is made and the way in which it is consumed. It's divided into four parts and illustrated by case studies from around the world."--BOOK JACKET.

Postmodern Winemaking

Postmodern Winemaking PDF

Author: Clark Smith

Publisher: Univ of California Press

Published: 2013-06-03

Total Pages: 366

ISBN-13: 0520275195

DOWNLOAD EBOOK →

In Postmodern Winemaking, Smith shares knowledge he has accumulated in engaging, humorous, and erudite essays that convey a new vision of the winemaker’s craft—one that credits the crucial roles played by both science and art in the winemaking process. Smith, a leading innovator in red wine production techniques, explains how traditional enological education has led many winemakers astray—enabling them to create competent, consistent wines while putting exceptional wines of structure and mystery beyond their grasp. Great wines, he claims, demand a personal and creative engagement with many elements of the process. His lively exploration of the facets of postmodern winemaking, together with profiles of some of its practitioners, is both entertaining and enlightening.

Roman and Late Antique Wine Production in the Eastern Mediterranean

Roman and Late Antique Wine Production in the Eastern Mediterranean PDF

Author: Emlyn K. Dodd

Publisher: Archaeopress Publishing Ltd

Published: 2020-01-23

Total Pages: 222

ISBN-13: 1789694035

DOWNLOAD EBOOK →

Wine was an ever-present commodity that permeated the Mediterranean throughout antiquity. This book analyses the viticulture of two settlements, Antiochia ad Cragum and Delos, using results stemming from surface survey and excavation to assess their potential integration within the now well-known agricultural boom of the 5th-7th centuries AD.

Authentic Wine

Authentic Wine PDF

Author: Jamie Goode

Publisher: Univ of California Press

Published: 2013-02-12

Total Pages: 272

ISBN-13: 0520275756

DOWNLOAD EBOOK →

Naturalness is a hot topic in the wine world. But what exactly is a natural wine? For this book, best-selling wine writer Jamie Goode has teamed up with winemaker and Master of Wine Sam Harrop to explore the wide range of issues surrounding authenticity in wine. Sam Harrop initially trained as a winemaker in New Zealand.