Transformative Consumer Research for Personal and Collective Well-Being

Transformative Consumer Research for Personal and Collective Well-Being PDF

Author: David Glen Mick

Publisher: Routledge

Published: 2012-01-26

Total Pages: 768

ISBN-13: 1136698744

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Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well as at-risk groups who are impoverished, impaired, or elderly. Opportunities for well-being via consumer behaviors include empowerment via the Internet, product sharing, leisure pursuits, family consumption, and pro-environmental activities, among others. In 2005 the Association for Consumer Research launched Transformative Consumer Research (TCR). Its mission is to foster research on quality of life that is both rigorous and applied for better assisting consumers, their caregivers, policy administrators, and executives. This edited volume includes 33 chapters on a wide range of topics by expert international authors. All royalties from sales of this book are donated to the Association to support TCR grants.

Consumer Culture Theory

Consumer Culture Theory PDF

Author: Eric J. Arnould

Publisher: SAGE

Published: 2018-06-21

Total Pages: 453

ISBN-13: 1526452111

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Outlining the key themes, concepts and theoretical areas in the field, this book draws on contributions from prominent researchers to unravel the complexities of consumer culture by looking at how it affects personal identity, social interactions and the consuming human being. A field which is characterised as being theoretically challenging is made accessible through learning features that include case study material, critical reflection, research directions, further reading and a broad mix of the types of consumers and consumption contexts including emerging markets and economies. The structure of the book is designed to help students map the field in the way it is interpreted by researchers and follows the conceptual mapping in the classic Arnould & Thompson 2005 journal article. The book is organised into three parts - the Consumption Identity, Marketplace Cultures and the Socio-Historic Patterning of Consumption. Insight is offered into both the historical roots of consumer culture and the everyday experiences of navigating the contemporary marketplace. The book is supported by a collection of international case studies and real world scenarios, including: How Fashion Bloggers Rule the Fashion World; the Kendall Jenner Pepsi Commercial; Professional Beer Pong, Military Recruiting Campaigns, The World Health Organization and the Corporatization of Education. The go-to text for anyone new to CCT or postgraduate students writing a CCT-related thesis.

Qualitative Consumer Research

Qualitative Consumer Research PDF

Author: Russell W. Belk

Publisher: Emerald Group Publishing

Published: 2017-08-18

Total Pages: 296

ISBN-13: 1787149463

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Using some of the latest qualitative research tools, this volume highlights insights about consumption ranging from how consumers process advertising messages, to how small retailers can combat the practice of “showrooming” by consumers comparing online prices with mobile devices.

Food & Your Health

Food & Your Health PDF

Author: Beatrice Trum Hunter

Publisher: Basic Health Publications, Inc.

Published: 2003

Total Pages: 330

ISBN-13: 9781591200321

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Since Consumers' Research Magazine's inception in 1928, readers have been given reliable and useful information on food issues. Characteristically, much of the information had been provided far in advance of official concern or public awareness. Thus, you will find a discussion of E. coli 0157: H7 printed in May 1991 - several years prior to the publicized incident in a fast food restaurant that affected many children. Information on the newly banned pesticide Alar was printed in November 1985, and the possible association between carrageenan and ulcerative colitis appeared as early as May 1972. These, and many other topics included in this anthology, appeared years prior to official recognition that these food issues posed public health problems. Every article included in this book can enlighten you as a consumer, in order to make intelligent choices in a bewildering marketplace

Representing Consumers

Representing Consumers PDF

Author: Barbara Stern

Publisher: Routledge

Published: 2003-09-02

Total Pages: 420

ISBN-13: 1134669860

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Consumer research has traditionally focused on issues of epistemology in the collection and analysis of data. As a consequence, the crisis in representation which has radically reshaped understanding in the social sciences, has, so far, had very little impact on consumer research. This book redresses the balance with an investigation of representation and constructions of 'truth' in consumer research. Subjects covered include: * construction of the researcher and consumer voice * quantitative tools and representation * advertising narratives * poetic representation of consumer experience * the crisis in the crisis concept * consumer-oriented ethnographic research. The essays are written by experts from Britain and the United States and draw on a broad range of theoretical approaches.

Perspectives on Methodology in Consumer Research

Perspectives on Methodology in Consumer Research PDF

Author: David Brinberg

Publisher: Springer Science & Business Media

Published: 2012-12-06

Total Pages: 427

ISBN-13: 1461386098

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Methodological advances in consumer behavior are increasing rapidly. We can characterize these advances by work in two logically separate but functionally related areas: (a) the philosophical underpinnings of our methods, and (b) the analytic strategies for examining the phenomena of interest in the field. An important aspect in communicating these advances is the demonstration of their use on focal problems in consumer behavior. Current research strategies and analytic techniques in the field of consumer research reflect the dominant logical empiricist epistemology. The develop ment of new epistemologies (e.g., scientific relativism, hypothetical realism), however, is likely to modify the dominant logical empiricist approach and is also likely to influence the analytic strategies used to conduct research. For instance, with the increased awareness of scientific relativism and hypothet ical realism, greater emphasis is anticipated for idiographic rather than nomo thetic designs, for observational rather than experimental designs, for process rather than static analyses, and for more sophisticated techniques for summariz ing findings across studies. The major theme underlying this volume is that conceptual, analytic, and sub stantive diversity are essential for consumer behavior research to advance. Col lectively, the chapters we present in this volume are a diverse set of perspectives for the study of consumer behavior. This volume is organized into three parts: (1) philosophical orientations toward consumer behavior research, (2) analytic strategies for consumer behavior research, and (3) applications of these orientations and strategies to current research areas.

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