Consumer Marketing in Latin America
Author: Economist Intelligence Unit (New York, N.Y.)
Publisher:
Published: 1999
Total Pages: 172
ISBN-13:
DOWNLOAD EBOOK →Lanterna Rally
eBook PDF Download Digital Library
Marketing in the Emerging Markets of Latin America
Author: M. Marinov
Publisher: Springer
Published: 2005-10-31
Total Pages: 191
ISBN-13: 0230511856
DOWNLOAD EBOOK →Marketing in the Emerging Markets of Latin America provides a much needed analysis of business and marketing in Latin America. The book highlights the diverse characteristics of the Latin American business and marketing environment and the dynamic nature of regional and country markets. Addressing a broad variety of historical, political, economic, social, cultural and legal issues, the book offers unique insights into the enormous opportunities and challenges the region presents for implementing effective marketing strategies. The book is an extremely valuable resource for academics, practitioners and anyone interested in doing business in or with Latin America.
Marketing in Latin America
Author: Tim Cooke
Publisher:
Published: 2000
Total Pages: 232
ISBN-13: 9781840831580
DOWNLOAD EBOOK →Consumer Culture in Latin America
Author: J. Sinclair
Publisher: Springer
Published: 2012-12-05
Total Pages: 332
ISBN-13: 1137116862
DOWNLOAD EBOOK →How can we understand consumption in a region known for its cultural richness and vast inequalities? What do Latin Americans consume, and why? Examining topics from tango and samba to sex workers in Costa Rica, from eating tamales to selling ice in the Andes, and from building and moving houses to buying cell phones, this collection brings together original research on some of the many forms of consumption and consumers that contribute to Latin American cultures and histories. Contributors include sociologists, anthropologists, media and cultural studies scholars, geographers and historians, showcasing diverse approaches to understanding Latin American consumption practices and consumer culture.
Building Market Presence in Latin America
Hispanic Marketing
Author: Felipe Korzenny
Publisher: Routledge
Published: 2011-07-15
Total Pages: 353
ISBN-13: 1136398635
DOWNLOAD EBOOK →Hispanic Marketing: Connecting with the New Latino Consumer is about using cultural insights to connect with Latino consumers. It’s about marketing strategies that tap into the passion of Hispanic consumers so that marketers and service providers can establish the deep connections they need for a successful campaign. This book provides an understanding of the Latino consumer that goes beyond simplistic recipes. This highly revised and expanded edition comes on the heels of new US Census figures: Hispanics now account for 53% of the US population growth since 2000, soaring to over 16% of the total population. Corporations are now realizing that they must incorporate Hispanic cultural values into their products, services, and communications. This edition reflects and responds to the profound changes the Latino market has experienced since the first edition. It considers the way in which changes in cultural identity, immigration, economics, and market synergies need to be addressed in a new relationship with Hispanic consumers. Twenty-five new industry case studies illustrate the chapters. These case studies show how brands from diverse categories have developed a cultural understanding of their Latino target and created campaigns that established strong bonds.
Marketing in Latin America
Author: Frank Montgomery Dunbaugh
Publisher:
Published: 1960
Total Pages: 328
ISBN-13:
DOWNLOAD EBOOK →Textbook on marketing in Latin America - includes chapters on supply and demand, wholesale trade, publicity and public relations, consumer goods, retail trade, the role of USA in connection therewith, etc., and includes a comparison of economics features of Latin American countries, and a short dictionary of relevant terms. Bibliography pp. 258 to 286 and maps.
Marketing in Latin America and the Caribbean
Author: Joseann Knight
Publisher: Routledge
Published: 2022-03-17
Total Pages: 239
ISBN-13: 1000555194
DOWNLOAD EBOOK →Latin America and the Caribbean are often placed in the same geographical and economic grouping. However, too little is known in either region about the other’s business cultures and marketplaces. Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean. The book is divided into three core sections: Marketing Tactics, including product development, pricing and digital marketing; Marketing Strategy, which considers brand development, targeting and positioning, and competitive advantage; and, Global and Regional Marketing, considering strategic alliances, global expansion and supply chain management. The work also captures the competitive strategies used by indigenous firms to drive regional and global expansion in the face of sometimes turbulent marketing environments: several of the cases in the book encourage student readers to assess the impact of the COVID-19 pandemic on the strategies and futures of Latin American and Caribbean firms. Filling a gap in the literature by focusing on this understudied region and its indigenous firms, this text is essential and recommended reading for advanced undergraduate and postgraduate students studying International Marketing, Marketing Management and Strategy. It will also be of use to academic faculty seeking classroom material that captures authentic Latin American and Caribbean marketing realities. The work is supplemented by detailed Teaching Notes for each chapter, available online for instructors.
Hispanic Marketing
Author: Felipe Korzenny
Publisher: Routledge
Published: 2017-06-14
Total Pages: 521
ISBN-13: 1317422295
DOWNLOAD EBOOK →Hispanic Marketing: The Power of the New Latino Consumer focuses on using cultural insights to connect with Latino consumers. Now in its third edition, the book provides marketers with the skills necessary to perform useful Hispanic market analysis and thus develop effective integrated marketing communication strategies. Brought to you by three leaders in the field of Hispanic Marketing, this third edition now includes: twenty-seven new case studies which emphasize digital marketing applications theories and discussions on recent changes to Hispanic culture and society concepts of social identity, motivation, cognitive learning, acculturation, technology adaptation and the influence of word of mouth in relation to the Hispanic market a brand new companion website for course instructors with PowerPoint slides, videos, testbank questions and assignment examples Replete with marketing strategies that tap into the passion of Hispanic consumers, this book is the perfect companion for anyone specializing in Hispanic marketing who aims to build a meaningful connection between their brand and target markets.
Latin American Marketing Data and Statistics
Author:
Publisher: Latin American Marketing Data
Published: 2009-07
Total Pages: 0
ISBN-13: 9781842644973
DOWNLOAD EBOOK →Latin American Marketing Data and Statistics brings together key marketing data for countries in Latin America. Now in its 4th edition the book has hard to find demographic, economic and marketing statistics for 43 Latin American countries. A broad range of data is researched over 28 years. The research includes home ownership, health and population statistics. Buy this book and you have an ideal starting point for building detailed country profiles.Latin American Marketing Data and Statistics includes - Hard-to-research demographic, economic and marketing statistics in one place - Data for 43 countries that can easily be compared across nations - Data spanning 28 years* for reviewing historic as well as recent trends (*to 1980 where possible) - Regional overview and country profiles to give the data context - Contact details for organisations providing official business information - ideal for further research Key areas researchedPopulation; Economic indicators; Banking and finance; External trade; Industry; Energy; Labour; Income and deductions; Consumer expenditure; Retail distribution; Advertising, media and leisure; Consumer market sizes; Consumer prices and costs; Home ownership; Household profiles; Health; Crime; Literacy and education; Agricultural resources; IT and telecommunications; Automotives; Transport, travel and tourism Country profiles includeCurrency; Political structure; Political risk; International disputes; Main industries; Economy; Energy Discover - How much of Chile’s export income comes from mining - How many mobile phone subscriptions there are in each country - How much Brazilians spend on cosmetics and toiletries per capita - How much coffee Venezuelans drink
