Consumer Education (RLE Consumer Behaviour)

Consumer Education (RLE Consumer Behaviour) PDF

Author: Marion Giordan

Publisher: Routledge

Published: 2014-11-27

Total Pages: 92

ISBN-13: 1317558448

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Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer world in its political, social and economic context, describing how teachers have approached some of the subjects discussed in the book in class. Although based on the UK experience, it contains many references to global consumerism.

Consumer Behaviour (RLE Consumer Behaviour)

Consumer Behaviour (RLE Consumer Behaviour) PDF

Author: Gordon R. Foxall

Publisher: Routledge

Published: 2014-12-05

Total Pages: 192

ISBN-13: 1317565908

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This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which prove useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model for the consumer buying process. The book conlcudes with detailed models of consumer choice.

Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide

Consumer Behaviour (Rle Consumer Behaviour): A Practical Guide PDF

Author: Gordon Foxall

Publisher: Routledge

Published: 2016-11-30

Total Pages: 212

ISBN-13: 9781138832398

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This book is concerned with the application of the behvioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphsisi throughout is on making these sciences practical for the markeitng manager by focusing on thos aspects of consumer behaviour which provie useful for managerial decision-making. The introduction defines the scope of the book in these terms and outlines a model fo the consumer buying process. The book conlcudes with detailed models of consumer choice.

Consumer Profiles (RLE Consumer Behaviour)

Consumer Profiles (RLE Consumer Behaviour) PDF

Author: Barrie Gunter

Publisher: Routledge

Published: 2014-12-05

Total Pages: 191

ISBN-13: 1317565843

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Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing successful research programmes. It looks at the way they are applied in various consumer groups and uses case study material to focus on some specific products from cameras to pet food.

Consumer Learning and Expertise

Consumer Learning and Expertise PDF

Author: J. Wesley Hutchinson

Publisher: Springer

Published: 2015-12-31

Total Pages: 160

ISBN-13: 9783540485049

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This book integrates two related fields of study, learning and expertise, as they have been applied to consumer behavior. The first part of the book focuses on two central hypotheses that are seldom explicitly endorsed or rejected. In the normal course of everyday life, consumers become increasingly familiar with the products and service that they use. Possibly, over time people learn from these experiences and gain true expertise in a variety of product domains. Thus, the first hypothesis that increased familiarity leads to increased expertise: learning from experience (H1). Second, it seems reasonable that as expertise increases, people become more efficient consumers: increased consumer welfare (H2). The authors’ analyses reveal that these hypotheses are often, but not always supported, and sometimes opposite results obtain. The remaining parts of the book provide systematic reviews of the theories, methods, and applications that have been prominent in research on consumer learning and expertise.

Consumer Economics

Consumer Economics PDF

Author: Elizabeth B. Goldsmith

Publisher: Routledge

Published: 2016-06-10

Total Pages: 562

ISBN-13: 1317539702

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From identity theft to product recalls, from what we once thought of as unshakeable institutions to increasing concerns about sustainability, consumer issues are an integral part of modern life. This fully updated third edition of Consumer Economics offers students an accessible and thorough guide to the concerns surrounding the modern consumer and brings to light the repercussions of making uninformed decisions in today’s economy. This definitive textbook introduces students to these potential issues and covers other key topics including consumer behavior, personal finance, legal rights and responsibilities, as well as marketing and advertising. Combining theory and practice, students are introduced to both the fundamentals of consumer economics and how to become better-informed consumers themselves. Highlights in this new edition include: New Critical Thinking Projects feature to encourage students to develop their critical thinking skills through analysing consumer issues. Expanded coverage of social media and the impact of social influence on consumers. Revised Consumer Alerts: practical advice and guidance for students to make smart consumer decisions. A new Companion Website with a range of presentation materials and exercises related to each chapter. Fully updated throughout, this textbook is suitable for students studying consumer sciences – what works, what doesn’t, and how consumers are changing.

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