Consumer Behaviour
Author: Michael R. Solomon
Publisher:
Published: 2019
Total Pages: 545
ISBN-13: 9781488616976
DOWNLOAD EBOOK →Consumer Behaviour: Buying, Having Being eBook.
Lanterna Rally
eBook PDF Download Digital Library
Consumer Behavior and Culture
Author: Marieke de Mooij
Publisher: SAGE Publications
Published: 2010-09-29
Total Pages: 425
ISBN-13: 1412979900
DOWNLOAD EBOOK →The Second Edition of this popular text brings up-to-date Marieke de Mooij’s important analysis of the impact of culture on consumer behavior worldwide. The author shows how it is increasingly vital for marketing students—tomorrow’s marketing professionals—to understand the limits of consistent brand identities and universal advertising campaigns. Consumer behavior is not converging across countries, and therefore it is of even greater importance to understand, and be able to respond to, differences in behavior. This edition offers a new chapter, Chapter 7, on culture, communication, and media behavior that extends the prior edition’s discussion on communication theories and advertising styles to cover differences in media usage worldwide, particularly the use of the Internet.
Consumer Behavior and Culture
Author: Marieke de Mooij
Publisher: SAGE Publications Limited
Published: 2019-07-23
Total Pages: 0
ISBN-13: 9781544318165
DOWNLOAD EBOOK →Marieke de Mooij’s new edition of Consumer Behavior and Culture continues to explore how cultural influences can affect consumer behavior. The author uses her own model of consumer behavior to try and answer the fundamental questions about consumption – what people buy, why they buy it and how they buy. This edition has been updated to include: An insight into the different roles of the internet and the growing influence of social media An exploration of the various psychological and sociological aspects of human behavior, such as concept of self, personality, group influence, motivation, emotion, perception and information processing Updated examples throughout, including millennials as consumers and how the language of consumption can differ across cultures
Consumer Behavior, Global Edition
Author: Michael Solomon
Publisher: Pearson
Published: 2023-12-07
Total Pages: 0
ISBN-13: 9781292452340
DOWNLOAD EBOOK →Consumer Behavior, Global Edition
Author: Leon G. Schiffman
Publisher: Pearson Higher Ed
Published: 2018-10-09
Total Pages: 509
ISBN-13: 129226926X
DOWNLOAD EBOOK →For undergraduate and graduate courses in consumer behaviour. Consumer Behavior, 12th Edition explores how the examination and application of consumer behaviour is central to the planning, development, and implementation of successful marketing strategies. With an emphasis on developing a variety of useful skills, this text prepares students for careers in brand management, advertising, and consumer research. The 12th Edition has been significantly updated to address contemporary trends and issues, including the role of new media, technological advances, and recent ethical concerns affecting the industry. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Consumer Behavior: Buying, Having, and Being, Global Edition
Author: Michael R. Solomon
Publisher: Pearson UK
Published: 2019-08-05
Total Pages: 641
ISBN-13: 1292318201
DOWNLOAD EBOOK →This title is a Pearson Global Edition. The Editorial team at Pearson has worked closely with educators around the world to include content which is especially relevant to students outside the United States. For consumer behavior courses. Beyond consumer behavior: How buying habits shape identity A #1 best-selling text for consumer behavior courses, Solomon's Consumer Behavior: Buying, Having, and Being covers what happens before, during, and after the point of purchase. It investigates how having (or not having) certain products affects our lives; specifically, how these items influence h.
Global Consumer Behavior
Author: Chantal Ammi
Publisher: John Wiley & Sons
Published: 2013-03-01
Total Pages: 276
ISBN-13: 1118614844
DOWNLOAD EBOOK →Globalization is a leading force for industry worldwide, especially the new technology sector. This presents both problems and opportunities in the emergence of a new type of consumer and the effects of globalization on industry in terms of culture, economics, marketing, and social issues at every scale from local to global. The main aim of the book is to enhance the reader’s knowledge – especially from a multidisciplinary perspective rather than from an individual functional perspective – of international consumer behaviour. It also explores the role of globalization in the evolving world of the new technology sector and provides an overview of the development of international consumer behavior from historical, geographical and social perspectives, while focusing on new technology products and services. Professionals, students and researchers working in the fields of new technologies and information and communication technologies (ICT) as well as specialists of marketing and management are the target audience for this book. At the same time, the book will be pitched at a level so as to also appeal to a more general readership interested in globalization.
International Consumer Behavior in the 21st Century
Author: A. Coskun Samli
Publisher: Springer Science & Business Media
Published: 2012-11-28
Total Pages: 184
ISBN-13: 1461451256
DOWNLOAD EBOOK →Over the past two decades, the face of the world consumer has truly changed. Goods are more available, information about these goods is more open and accessible, and the ability to buy these goods from any corner of the earth has become possible. As a result, international marketing is more important now than ever before. In this book, Josh Samli explores the challenges facing modern international marketers. He explains what it is to have successful communication with the target market: using social media to share consistent information about products and services, communicating directly with culture-driven consumers who already communicate online amongst themselves and with competitors, and mastering people-to-people communication with both privileged and non-privileged consumers. Any company dealing with international marketing must learn how to handle these new challenges in order to survive in the 21st century.
Consumer Behavior
Author: Wayne D. Hoyer
Publisher:
Published: 2024
Total Pages: 0
ISBN-13: 9789815160611
DOWNLOAD EBOOK →Consumer Behavior
