Author: Charles W. Lamb, Jr.
Publisher: Marketing Classics Press
Published: 2011-10-15
Total Pages: 283
ISBN-13: 1613112343
DOWNLOAD EBOOK →Author: Pauline Maclaran
Publisher: SAGE
Published: 2009-12-04
Total Pages: 546
ISBN-13: 144620698X
DOWNLOAD EBOOK →Bringing together the latest debates concerning the development of marketing theory, featuring original contributions from a selection of leading international authors, this collection aims to give greater conceptual cohesion to the field, by drawing together the many disparate perspectives and presenting them in one volume. The contributors are all leading international scholars, chosen to represent the intellectual diversity within marketing theory. Divided into six parts, the Handbook covers the historical development of marketing theory; its philosophical underpinnings; major theoretical debates; the impact of theory on representations of the consumer; the impact of theory on representations of the marketing organisation and contemporary issues in marketing theory.
Author: Charles W. Lamb
Publisher: Chicago, Ill. : American Marketing Association
Published: 1980
Total Pages: 292
ISBN-13:
DOWNLOAD EBOOK →Author: Pauline Maclaran
Publisher: Routledge
Published: 2012-06-25
Total Pages: 268
ISBN-13: 1136412921
DOWNLOAD EBOOK →Marketing is still widely perceived as simply the creator of wants and needs through selling and advertising and marketing theory has been criticized for not taking a more critical approach to the subject. This is because most conventional marketing thinking takes a broadly managerial perspective without reflecting on the wider societal implications of the effects of marketing activities. In response this important new book is the first text designed to raise awareness of the critical, ethical, social and methodological issues facing contemporary marketing. Uniquely it provides: · The latest knowledge based on a series of major seminars in the field · The insights of a leading team of international contributors with an interdisciplinary perspective . A clear map of the domain of critical marketing · A rigorous analysis of the implications for future thinking and research. For faculty and upper level students and practitioners in Marketing, and those in the related areas of cultural studies and media Critical Marketing will be a major addition to the literature and the development of the subject.
Author: John Egan
Publisher:
Published: 2005
Total Pages: 456
ISBN-13:
DOWNLOAD EBOOK →With classic and contemporary writings from influential figures in the field, this work explores the theory and practice of relationship marketing.