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Public Administration
Author: Eran Vigoda-Gadot
Publisher: CRC Press
Published: 2002-06-07
Total Pages: 426
ISBN-13: 9780824707170
DOWNLOAD EBOOK →Offering strategies for a new generation of administrative systems, this book explores the impact of recent managerial reforms and shifting societal values on the stability, legitimacy, and progress of democratic governments. The chapters highlight innovations in consumer communication management and marketing, evolving methods of policy planning, formation, and implementation, and the role of high-information/high-technology in public agencies. Providing insight into the changing environment present in most governing structures, the book covers ethical dilemmas in public service, the definition of work for public sector employees, and population behavior during mass disasters.
Review of Marketing 1990
Author: Valarie A. Zeithaml
Publisher: Marketing Classics Press
Published: 2012
Total Pages: 553
ISBN-13: 161311270X
DOWNLOAD EBOOK →Fostering Consumer Well-Being
Author: Fatih Sonmez
Publisher: Springer Nature
Published:
Total Pages: 357
ISBN-13: 3031591445
DOWNLOAD EBOOK →Journal of Consumer Satisfaction, Dissatisfaction, and Complaining Behavior
The Psychology of Marketing
Author: Gerhard Raab
Publisher: CRC Press
Published: 2016-02-24
Total Pages: 412
ISBN-13: 1317018702
DOWNLOAD EBOOK →This comprehensive guide to both the theory and application of psychology to marketing comes from the author team that produced the acclaimed Customer Relationship Management. It will be of immeasurable help to marketing executives and higher level students of marketing needing an advanced understanding of the applied science of psychology and how it bears on consumers; on influencing; and on the effective marketing of organizations themselves, as well as of products and services. Drawing on consumer, management, industrial, organizational, and market psychology, The Psychology of Marketing's in-depth treatment of theory embraces: ¢ Cognition theories. ¢ Personality, perception and memory. ¢ Motivation and emotion. ¢ Power, control, and exchange. Complemented by case studies from across the globe, The Psychology of Marketing provides a trans-national perspective on how the theory revealed here is applied in practice. Marketers and those aspiring to be marketers will find this book an invaluable help in their role as 'lay psychologists'.
Advanced Topics in End User Computing
Author: Mo Adam Mahmood
Publisher: IGI Global
Published: 2004-01-01
Total Pages: 380
ISBN-13: 9781591402978
DOWNLOAD EBOOK →Advanced Topics in End User Computing features the latest research findings dealing with end user computing concepts, issues, and trends. Empirical and theoretical research concerned with all aspects of end user computing including development, utilization, and management are included. Volume three is specifically interested in those studies that show a significant contribution by relating end user computing to end user satisfaction, end user productivity, and strategic and competitive advantage. *Note: This book is part of a new series entitled "Advanced Topics in End User Computing." This book is Volume Three within this series (Vol. III, 2004).
The Handbook of Brand Management Scales
Author: Lia Zarantonello
Publisher: Routledge
Published: 2015-08-05
Total Pages: 330
ISBN-13: 1317803167
DOWNLOAD EBOOK →The Handbook of Brand Management Scales is a concise, clear and easy-to-use collection of scales in brand management. Scales are a critical tool for researchers measuring consumer insights, emotions and responses. Existing handbooks of marketing scales do not include (or include very few) scales related to brand management constructs. This book is the first to meet this need. Sample scales include brand personality, brand authenticity, consumer–brand relationships and brand equity. Each scale is included with a clear definition of the construct it is designed to benchmark, a description of the scale itself, how to use it and examples of possible applications in managerial and academic contexts. A much-needed reference point, this is a unique, vital and convenient volume that should be within reach of every marketing scholar's and manager's desk.
Contemporary Tourist Behaviour, 2nd Edition
Author: David Bowen
Publisher: CABI
Published: 2022-04-26
Total Pages: 278
ISBN-13: 1786391694
DOWNLOAD EBOOK →This fully updated edition responds to themes emerging over the decade since publication of the first edition and transmits the content into the 2020s. The themes include technological change, ethical consumption, and the tourist response to health risk, political instability and other uncertainty. Examples are introduced from all parts of the world, capturing the explosion of research on tourist behaviour, to produce a text that is strong both on theory and practical application. This is the go-to text for students and academics interested in tourist behaviour both from within the tourism field and from other fields and disciplines.
Internal Marketing
Author: William Winston
Publisher: Routledge
Published: 2012-10-12
Total Pages: 178
ISBN-13: 1136459391
DOWNLOAD EBOOK →In today's business world, competence is no longer enough in an employee;competent employees are merely a starting point. Internal Marketing: Your Company's Next Stage of Growth details how you can improve employee effectiveness and therefore business—by marketing your firm to employees so they can more effectively serve outside customers and consumers. Employees need to be knowledgeable about their firm and confident in it and its products and services in order to perform their duties in an optimal manner. From this book, you will gain a thorough knowledge and understanding of the concept of internal marketing, how it can be implemented, and the benefits that will result.
