-PDF Download- Complete Television Radio Cable Industry Directory EBOOK

Complete Television, Radio & Cable Industry Directory

Author: Laura Mars

Publisher: Grey House Publishing

Published: 2018-01-12

Total Pages: 0

ISBN-13: 9781682173886

In print for more than seven decades as Broadcasting Yearbook and more recently, Broadcasting & Cable Yearbook, this directory has been the go-to source for station data and industry contacts in the US and Canadian television, radio and cable marketplace.

Complete Television, Radio & Cable Industry Directory, 2019

Author: Laura Mars

Publisher:

Published: 2016

Total Pages:

ISBN-13:

DOWNLOAD EBOOK →

Broadcast Television

Author: Walter McDowell

Publisher: Peter Lang

Published: 2006

Total Pages: 180

ISBN-13: 9780820474854

DOWNLOAD EBOOK →

From unraveling the confusion surrounding digital TV to revealing the inner workings of Nielsen ratings Broadcast Television: A Complete Guide to the Industry takes an impartial and in-depth look at the business of commercial television. Unlike many books addressing this topic, the purpose of this primer is not to support a partisan opinion about what is right or wrong with television but rather to provide objective information from which the reader can make his or her own judgments. To that end the organization and presentation style is also unique in that the industry is explained as a dynamic and interdependent system of technology, economics, and regulation. This systems approach to learning helps the reader understand better the interwoven parts of television business. As a concise and highly focused overview of the business of commercial television, Broadcast Television: A Complete Guide to the Industry can serve as a stand-alone text or as a supplement to other course readings addressing an array of topics involving television today.