Competitive Strategy Analysis For Agricultural Marketing Cooperatives
Author: Ronald W Cotterill
Publisher: CRC Press
Published: 2019-03-11
Total Pages: 245
ISBN-13: 0429700407
DOWNLOAD EBOOK →This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.