eBook PDF Download Digital Library
Author: Ronald W Cotterill
Publisher: CRC Press
Published: 2019-03-11
Total Pages: 245
ISBN-13: 0429700407
DOWNLOAD EBOOK →This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.
Author: Ronald W Cotterill
Publisher: CRC Press
Published: 2019-03-11
Total Pages: 247
ISBN-13: 0429720416
DOWNLOAD EBOOK →This book explores the evolution of agricultural marketing cooperatives within the framework of competitive strategy analysis. It also explores issues of horizontal and vertical integration and product differentiation by discussing new strategic directions that cooperatives might pursue.
Author: Charles Ezra French
Publisher: Wiley-Blackwell
Published: 1980
Total Pages: 296
ISBN-13:
DOWNLOAD EBOOK →General environment for cooperatives; Competitive environment; Nature of cooperatives; General marketing strategies; Organizational strategies; Facilitating strategies; Putting strategies to work - Cooperatives in the future.
Author: H. Christopher Peterson
Publisher:
Published: 1991
Total Pages: 754
ISBN-13:
DOWNLOAD EBOOK →Author: Ronald W Cotterill
Publisher: CRC Press
Published: 2019-03-13
Total Pages: 410
ISBN-13: 0429723083
DOWNLOAD EBOOK →This book analyzes the implications of the trend toward increased seller concentration due to mergers and leveraged buyouts that have helped increase food firm stock prices 900" during the 1980s. It is an essential reading for industrial organization economists and agricultural marketing economists.
Author: Kostas Karantininis
Publisher: Springer Science & Business Media
Published: 2007-05-24
Total Pages: 289
ISBN-13: 1402055439
DOWNLOAD EBOOK →This book collects sixteen essays that provide clarification to issues pertinent to contemporary cooperatives. Twenty three internationally recognized scholars of agricultural cooperatives from a variety of disciplines such as industrial organization, finance, sociology, networks, and political theory contributed theoretical work and empirical observations from different countries.
Author: Martin Hingley
Publisher: CRC Press
Published: 2016-05-06
Total Pages: 394
ISBN-13: 131710045X
DOWNLOAD EBOOK →Marketing orientation is both the key objective of most food producers and their biggest challenge. Connecting food and agricultural production with the changing needs and aspirations of the customer provides the means to ensure competitive advantage, resilience and added value in what you produce. But market orientation is not something that you can just buy in or bolt on to what you do. Market orientation is a matter of changing the culture of your organisation; finding ways of learning more about your customers and understanding their needs; changing your development and reward systems to educate your employees; it may also involve significant changes to your production processes. This comprehensive collection of original research explores the challenges and opportunities associated with market orientation along the food supply chain; from the animal feed industry to meat retailing and from organic foods to old world wines. All the chapters provide exceptional insight into understanding how market orientation can benefit food suppliers and how it is essential for long-term success.
